Content Marketing Specialist

Purpose of Role:

As a content marketing specialist, you will create compelling content that connects with target audiences, driving engagement and conversions. You’ll develop content for various channels, including social media, websites, campaigns, and training materials, ensuring alignment with brand goals and objectives.

Key responsibilities:

• Design content marketing strategies for the various platforms and set objectives
• Content marketing initiatives must be aligned to achieve business objectives
• Produce high quality content tailored to each platform that is well research, and aligns with each platforms objectives and the company values.
• Translate content where relevant for the various platforms
• Track KPIs and measure the success of campaigns content.
• Plan, create and manage campaigns across a variety of channels
• Measure, refine & report performance of all content driven campaigns
• Analyze campaign performance using analytics tools and provide actionable insights.
• Provide regular campaign performance reports
• Create engaging, original content tailored to Shop2Shop’s audiences and platforms
• Work closely with various teams to produce content for campaigns that align with brand and company visuals.
• Actively participate in monthly KPI meetings and one-on-one sessions to track progress and align on performance goals.
• Take part in bi-annual performance reviews with the Head of Department.
• Complete all required training courses to continuously develop skills and stay updated with industry best practices.

Core competencies:

• Attention to detail: Ensures accuracy in content, costing and creative
• Creative: Strong writing skills that is enticing and able to write for different platforms and audiences
• Interpersonal skills: Collaborates effectively with team members and other stakeholders.
• Multi-tasking ability: Manages multiple campaigns, content and data insights
• Independent and collaborative working: Capable of working independently on tasks while also effectively collaborating with the team.
• Communication skills: Strong verbal and written communication skills to create engaging content and interact with diverse audiences.
• Presentation skills: Capability to present campaign performance, insights, and recommendations to stakeholders clearly and effectively.

Skills:

• Grade 12 or equivalent (Essential)
• Related tertiary qualification (Essential): A qualification in marketing, communication, or a related field.
• Five-plus years in Content Marketing or Copywriting (Essential): Demonstrated experience in creating impactful digital content.
• Understanding of paid media and social media tools (Essential): Proficient in Google Ads, Facebook Ads Manager, and analytics platforms (e.g., Google Analytics) and other social media management, analysis, and content scheduling tools
• Knowledgeable in SEO and SEM (Essential)
• Knowledge of the informal market and target audience behaviour (Desirable)
• Brief Interpretation: Skill in understanding and translating briefs into effective content strategies

Posted on 27 Jan 12:34, Closing date 28 Mar