Performance Marketing Specialist

Purpose of role:

As a Performance Marketing Specialist, you will drive lead generation and customer acquisition through paid digital campaigns. You will be responsible for planning, executing, and optimising performance-based campaigns across various platforms to maximise ROI by monitoring KPIs such as CPA, CTR, and conversion rates. Additionally, you will identify trends, implement campaigns aligned with organisational objectives, and continuously adjust strategies to improve campaign effectiveness. Collaboration with the design and BI teams will be key in developing compelling content that supports business goals.

Key responsibilities:

• Identify and evaluate emerging media, trends, insights or technologies and recommend their application in paid media marketing campaigns.
• Plan, create and manage campaigns across a variety of channels
• Measure, refine & report performance of all digital marketing campaigns against ROI goals
• Plan, execute and measure campaigns by testing creative and landing pages to optimize conversion
• Analyse campaign performance using analytics tools and provide actionable insights.
• Provide regular campaign performance reports
• Create engaging, original content tailored to Shop2Shop’s audiences and platforms.
• Work closely with the marketing team to produce content for campaigns that align with brand and company visuals.
• Develop and implement effective performance marketing strategies to meet business objectives
• Set, monitor and manage budgets to maximise the effectiveness of campaigns, including ROI and customer acquisition
• Actively participate in monthly KPI meetings and one-on-one sessions to track progress and align on performance goals.
• Take part in bi-annual performance reviews with the Head of Department to evaluate achievements and identify areas for growth.
• Complete all required training courses to continuously develop skills and stay updated with industry best practices.

Core Competencies:

• Attention to detail: Ensures accuracy in content, costing and creative
• Analytical: Develops innovative strategies based on data-driven insights and experience
• Interpersonal skills: Collaborates effectively with team members and other stakeholders.
• Multi-tasking ability: Manages multiple campaigns, content and data insights
• Independent and collaborative working: Capable of working independently on tasks while also effectively collaborating with the team.
• Verbal and written communication: Strong communication skills for creating engaging content and interacting with audiences.
• Presentation skills: Ability to present campaign performance and insights to stakeholders.

Skills:

• Grade 12 or equivalent (Essential)
• Related tertiary qualification (Essential): A qualification in marketing, communication, or a related field.
• Five-plus years in digital marketing or Performance Marketing (Essential): Demonstrated experience in managing paid media accounts and creating impactful digital content.
• Understanding of paid media and social media tools (Essential): Proficient in Google Ads, Facebook Ads Manager, and analytics platforms (e.g., Google Analytics) and other social media management, analysis, and content scheduling tools
• Experience in Analysing Social Media Metrics: Ability to analyse data and use insights to inform strategies.
• Knowledge of the informal market and target audience behaviour (Desirable)
• Brief Interpretation: Skill in understanding and translating briefs into effective paid media strategies 

Posted on 27 Jan 12:31, Closing date 28 Mar