Senior Copywriter

Our Cape Town office is looking for a senior through-the-line (TTL) copywriter to add their creative digital and ATL skills to the Checkers brand, with a stronger focus on digital. You’ll be encouraged to deliver award-winning work, from conceptualising integrated campaigns to executing them seamlessly, always meeting and exceeding client expectations.

You’ll be a TTL creative all-star, ready to take on the world of retail. With a knack for crafting exciting promotions and breakthrough concepts, you create copy that captivates across platforms. From social content and web banners to newsletters and website elements—right through to ATL executions like video/TVCs, radio scripts, POS, and outdoor—your ideas should translate across channels, ensuring every touchpoint is just as engaging.

Because we love collaboration, our ideal candidate enjoys working within a greater creative team.

Minimum relevant experience and skills/attributes required:

• A solid background in both digital and ATL
• Strong attention to detail and the ability to work well under pressure
• Up to date with the latest digital marketing trends, techniques, and technologies
• Experience collaborating with an art director to generate creative concepts
• Ability to produce scripts and concepts with visual aids to communicate ideas
• Understanding of target audiences and business objectives
• Experience presenting ideas to creative directors and account managers
• Confident pitching ideas to clients—presentation skills are vital
• Willingness to attend meetings with production houses and directors
• Ability to collaborate with production teams and third parties (e.g. voice-over artists)
• Willingness to assist and guide other creatives

Technical skills/knowledge:

• Conceptual and writing ability from brief to final artwork
• Strong digital writing portfolio
• Strong conceptual skills
• Excellent presentation skills
• Proactive, with the ability to solve creative problems
• Strong interpersonal skills (three days per week required in office)
• Excellent verbal and written communication skills
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Figma is advantageous
• Comfortable sourcing music and voice-over samples as needed

Experience:

• Seven to ten years’ experience as a TTL copywriter in an advertising agency or similar
• Solid TTL copywriting experience
• Experience writing for social media, including platform specs and best practices
• Experience in fast-paced, high-volume environments preferred
• Retail advertising experience is advantageous

Qualifications:

• Tertiary qualification in copywriting, marketing, or a related field
• Third-party platform certifications (e.g. Google Ads, Meta) are beneficial but not essential
• Industry awards are a bonus

To apply:
Please submit a concise CV along with your salary expectation. Only shortlisted candidates will be contacted. If you do not hear from us within three weeks, please consider your application unsuccessful.

We remain committed to the principles of employment equity.

Posted on 09 Apr 09:09, Closing date 8 May