#BehindtheSelfie: Adriana Woolridge, marketing manager at Homemation

Adriana Woolridge is the marketing manager of Homemation. Source: Supplied.

Coffee, tea, or matcha? 

Coffee. It helps me start the day focused and energised, especially when there’s a lot on my plate.

What is a day in the life of Adriana like?

It starts with a plan and ends with “how did I end up doing this today? It’s a combination of team collaboration, overseeing campaigns, and making sure we’re delivering on our marketing objectives. I stay organised, but flexible—because plans can change quickly.

How do you stay productive?

I like to start with a focused mindset—headphones on (always Bowers & Wilkins, of course), a tidy workspace, clear goals, and regular check-ins to stay aligned with deadlines and priorities.

What excites you most about your job?

I love working with brands that enhance the way people experience sound, entertainment, and smart living in their homes. It’s about more than just tech—it’s about improving lives with smart, beautifully designed products.

What’s a marketing trend you’re currently loving?

The trend toward authenticity stands out to me. People connect with brands that feel real, especially when you're marketing brands and products that bring emotion and experience into their lives.

What’s the best advice you’ve ever received?

“Don’t overcomplicate it.” Sometimes the simplest ideas have the biggest impact. Clarity and consistency often win.

What’s your favourite way to unwind after a busy day?

Comfy clothes, something binge-worthy, and absolutely no decision-making!