Marketing | Bizcommunity

Marketing | Bizcommunity

News

Ogilvy launches an iconic Bottomless Bucket for KFC this Easter

Advertising

Ogilvy launches an iconic Bottomless Bucket for KFC this Easter

Issued by Ogilvy South Africa 17 hours

#BehindtheCampaign: Children of Capitec employees sing its song

Advertising

#BehindtheCampaign: Children of Capitec employees sing its song

19 hours

Sparletta continues to bring the taste of home with Uzalo stars at Umlazi’s Mega City Mall

FMCG

Sparletta continues to bring the taste of home with Uzalo stars at Umlazi’s Mega City Mall

Issued by OLC Through The Line Communications 19 hours

Advertising

Trump's tariff order prompts ad spending cuts by Temu and Shein

20 hours

Source: DEZALB via

Tourism

Insights unlock untapped potential in South Africa's domestic tourism

21 hours

Social Media

Adelaide Tshabalala | Why community managers are the digital Queen Bees

Adelaide Tshabalala 21 hours

How to reach South African business decision-makers

Online Media

How to reach South African business decision-makers

Issued by Broad Media 21 hours

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 22 hours

The agricultural sector can overcome the impact of potential Agoa exit

Agriculture

The agricultural sector can overcome the impact of potential Agoa exit

Meluleki Nzimande and Megan Jarvis 22 hours

Bowl goals: Health and flavour indulgence are reshaping South Africa’s breakfast cereals market

FMCG

Bowl goals: Health and flavour indulgence are reshaping South Africa’s breakfast cereals market

Issued by Insight Survey 1 day

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

1 day

Saica Biz Impact podcast collaborates with Proudly SA supporting small business

Podcasts

Saica Biz Impact podcast collaborates with Proudly SA supporting small business

Issued by SAICA 1 day

Injecting new energy into the economy via youth entrepreneurship

Research Reports

Injecting new energy into the economy via youth entrepreneurship

Issued by Next Generation 2 days

Levi’s and Beyoncé debuts Reiimagine Chapter 3: Refrigerator

Retail Marketing

Levi’s and Beyoncé debuts Reiimagine Chapter 3: Refrigerator

2 days

Enter Everlytic’s You Mailed It Email Marketing Awards today

Marketing

Enter Everlytic’s You Mailed It Email Marketing Awards today

Issued by Everlytic 2 days

From aaa School of Advertising to industry disruptor: Patrick Mentzel

Education

From aaa School of Advertising to industry disruptor: Patrick Mentzel

Issued by AAA School of Advertising 2 days

Public relations at a crossroads

PR & Communications

Public relations at a crossroads

Issued by Brandfundi 2 days

Source: Supplied.

Infrastructure & Utilities

Cape Town, the global city: What lessons can we learn as a country?

Mike Abel 2 days

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Branding

Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram

Mark Baldwin 2 days

10 ways Gen Z can use psychology in their careers

Higher Education

10 ways Gen Z can use psychology in their careers

Issued by SACAP 3 days

Redefining work: the environmental impact of the hybrid workforce

#EvolutionofWork

Redefining work: the environmental impact of the hybrid workforce

2 days

Images supplied.

Marketing

Omo's Stay Unbeatable campaign partners with Olympian Caster Semenya and SA Rugby

Aa-isha Hassiem 2 days

With the Bookmark Awards deadline extended to 25 April, now if the time to fine tune your entry (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025: 5 Tips to a winning entry, deadline extended to 25 April

3 days

Steenberg Wines unveil new flagship wine labels

Packaging

Steenberg Wines unveil new flagship wine labels

3 days

Roar Media and Red October Technologies announce strategic collaboration to transform media landscape

Media

Roar Media and Red October Technologies announce strategic collaboration to transform media landscape

Issued by Red October Technologies 3 days

Q&A with Sinenhlanhla Mdiya on Basa’s new corporate identity

Branding

Q&A with Sinenhlanhla Mdiya on Basa’s new corporate identity

Issued by Business and Arts South Africa 3 days

New initiative aims to enhance travel for neurodivergent travellers

Travel

New initiative aims to enhance travel for neurodivergent travellers

3 days

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

OOH

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

Karabo Ledwaba 3 days

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

#OrchidsandOnions

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

Brendan Seery 3 days

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

3 days

This year’s Loeries campaign from Halo is something completely different, and a break with the clichéd ‘black and gold’ look and feel for an awards event (Image supplied)

Loeries Creative Week

#Loeries2025: "Is this all you’ve got? Then, you are not yet done!” Halo’s Loeries 2025 campaign

11 Apr 2025

Image source: Ion Chiosea –

HR Tools & Software

MIE report: Fake credentials and financial woes intensify SA's hiring crisis

11 Apr 2025

WTM Africa 2025 marks record participation from 96 countries

Tourism & Travel

WTM Africa 2025 marks record participation from 96 countries

11 Apr 2025

#BehindtheSelfie: Adriana Woolridge, marketing manager at Homemation

Behind the Selfie

#BehindtheSelfie: Adriana Woolridge, marketing manager at Homemation

Karabo Ledwaba 11 Apr 2025

Empower SMEs as a mentor with Edge Growth

SMEs

Empower SMEs as a mentor with Edge Growth

Issued by Edge Growth 10 Apr 2025

#BizTrends2025: Discovery - Visa: 2025 the year of returning to the office

Marketing

#BizTrends2025: Discovery - Visa: 2025 the year of returning to the office

Danette Breitenbach 10 Apr 2025

The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025, a free global competition recognising women, non-binary, and trans creatives on the rise (Image supplied)

Advertising

The One Club Global Next Creative Leaders 2025 entries open

10 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Agentic AI: Are we building castles on quicksand?

Artificial Intelligence

Agentic AI: Are we building castles on quicksand?

Ari Ramkilowan & Stef Adonis, Issued by Helm 10 Apr 2025

SA retail marketing steps into the global spotlight

Retail Marketing

SA retail marketing steps into the global spotlight

Issued by Taryn Louch Creative 9 Apr 2025

TDMC HQ’s 8 key digital marketing insights from the past year

Digital

TDMC HQ’s 8 key digital marketing insights from the past year

Issued by TDMC 9 Apr 2025

A game-changer for brands entering the Kasi Economy: Tributree delivers unmatched real-time data on township retail amidst rising costs

Retail

A game-changer for brands entering the Kasi Economy: Tributree delivers unmatched real-time data on township retail amidst rising costs

Issued by Evolve Unlimited 9 Apr 2025

The most-watched series on M-Net in 2024 was Chasing the Sun 2 – A Story for South Africa, surpassing international hit series in its category, such as White Lies, The Day of the Jackal, Penguin and FBI (Image supplied)

TV

Chasing The Sun 2 – A Story for South Africa: M-Net's 2024's most watched series

9 Apr 2025

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

Social Media

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

Issued by Varsity Vibe 9 Apr 2025

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Advertising

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Issued by Kantar 9 Apr 2025

Natural and organic supplements ‘seed’ strong growth in South Africa’s supplements market

Pharmaceuticals

Natural and organic supplements ‘seed’ strong growth in South Africa’s supplements market

Issued by Insight Survey 9 Apr 2025

Taste on Fire: Burger King unveils 17 new 2-for deals starting at R110

FMCG

Taste on Fire: Burger King unveils 17 new 2-for deals starting at R110

Issued by Burger King 9 Apr 2025

VAT hikes and fuel price cuts: A mixed bag for small businesses

Entrepreneurship

VAT hikes and fuel price cuts: A mixed bag for small businesses

9 Apr 2025