Marketing Trends

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How ‘ethical influencers’ engage their audiences about saving the planetAya Aboelenien and Ai Ming Chow

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

By Kate Wolters 22 Feb 2024

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#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

James Cloete, RAPT Creative Agency 6 Feb 2024

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

Zetu Damane 6 Feb 2024

Image supplied. Sponsorships must be fit for purpose and fit for business says Judith Mugeni.

#BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for business

Judith Mugeni 5 Feb 2024

Graham Deneys is the chief strategy officer at Dentsu Media Brands. Source: Supplied.

#BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?

Graham Deneys 30 Jan 2024

#BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

#BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

Lebo Madiba 29 Jan 2024

#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024

#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024

Chelsea Owens 26 Jan 2024

Navigating media trends in 2024: adapting strategies for consumer engagement

Navigating media trends in 2024: adapting strategies for consumer engagement

Senamile Zungu, Kantar 25 Jan 2024

The 60-plus consumer: South Africa's untapped market opportunity

25 Jan 2024

#BizTrends2024: Ged Nooy - 4 trends to unlock the informal market

#BizTrends2024: Ged Nooy - 4 trends to unlock the informal market

Ged Nooy 24 Jan 2024

The future of marketing: Mindset shift, storytelling, and relationships

The future of marketing: Mindset shift, storytelling, and relationships

Gee Motsepe, Motsepe Advertising 24 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

More news

How ‘ethical influencers’ engage their audiences about saving the planet

Aya Aboelenien and Ai Ming Chow 16 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Kate Wolters 22 Feb 2024

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

James Cloete, RAPT Creative Agency 6 Feb 2024

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

Zetu Damane 6 Feb 2024

Image supplied. Sponsorships must be fit for purpose and fit for business says Judith Mugeni.

#BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for business

Judith Mugeni 5 Feb 2024

Graham Deneys is the chief strategy officer at Dentsu Media Brands. Source: Supplied.

#BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?

Graham Deneys 30 Jan 2024

#BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

#BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

Lebo Madiba 29 Jan 2024

#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024

#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024

Chelsea Owens 26 Jan 2024

Navigating media trends in 2024: adapting strategies for consumer engagement

Navigating media trends in 2024: adapting strategies for consumer engagement

Senamile Zungu, Kantar 25 Jan 2024

The 60-plus consumer: South Africa's untapped market opportunity

25 Jan 2024

#BizTrends2024: Ged Nooy - 4 trends to unlock the informal market

#BizTrends2024: Ged Nooy - 4 trends to unlock the informal market

Ged Nooy 24 Jan 2024

The future of marketing: Mindset shift, storytelling, and relationships

The future of marketing: Mindset shift, storytelling, and relationships

Gee Motsepe, Motsepe Advertising 24 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Albert Makoeng is the head of sales at theSALT. Source: Supplied.

#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

Warc report: Advertising spend to double in 2024

18 Jan 2024

#BizTrends2024: Bronwyn Williams – Techno-optimism not acceleration: How to make friends with machines

#BizTrends2024: Bronwyn Williams – Techno-optimism not acceleration: How to make friends with machines

Danette Breitenbach 17 Jan 2024

#BizTrends2024: Adam Byars - 2024 in two words: Culture and authenticity

Adam Byars 17 Jan 2024

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

Karabo Ledwaba 16 Jan 2024

Image supplied. Musa Kalenga, group CEO, The Brave Group says don’t be scared for 2024; be excited as marketing, advertising, and technology intertwine

#BizTrends2024: Musa Kalenga's five “techolutions” for 2024

Musa Kalenga 16 Jan 2024

#BizTrends2024: Dali Tembo – Culture: redefining the African narrative

#BizTrends2024: Dali Tembo – Culture: redefining the African narrative

Danette Breitenbach 15 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Cheryl Reddy is the CEO of Eclipse Communications. Source: Supplied.

#BizTrends2024: 4 communication sweet spots for 2024

Cheryl Reddy 15 Jan 2024

Harry Welby-Cooke - ActionCoach SA

#BizTrends2024: The four undeniables – people, money, time and mindset

Harry Welby-Cooke 11 Jan 2024

#BizTrends2024: Nicola Cooper – The rise of African music and fashion globally continues

#BizTrends2024: Nicola Cooper – The rise of African music and fashion globally continues

Danette Breitenbach 11 Jan 2024

Nilesh Hansjee is a business analyst at Marketing Intelligence Hub. Source: Supplied.

#BizTrends2024: A peek into the marketing crystal ball

Nilesh Hansjee 11 Jan 2024

#BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

#BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

Danette Breitenbach 10 Jan 2024

Precious Nala is the founder of NXT Consultancy. Source: Supplied.

#BizTrends2024: Marketing and business trends to transform SA

Precious Nala 10 Jan 2024

#NedbankIMC2023: Ciko Thomas on taking pride in our African identity

Karabo Ledwaba 18 Sep 2023

Andisa Ntsubane is Vodacom's CMO. Source: Supplied.

#NedbankIMC2023: How Vodacom navigates the CMO-CEO relationship

Karabo Ledwaba 18 Sep 2023

Entravision and Match Media Group partner across Africa

Entravision and Match Media Group partner across Africa

365 Digital 1 Sep 2023

Source: © 123rf Roan Mackintosh, MD - Africa at Incubeta, re-visits his 2023 BizTrends predictions

#BizTrends: 6 pitfalls tripping up your digital marketing plans

Roan Mackintosh 18 Jul 2023

Image source: everydayplus –

4 key trends driving branded merchandise

22 Jun 2023

Survey of nano influencers provides insights that affirm the growth of the creator economy

26 Apr 2023

Source: © Freight News Discovery & Visa’ s SpendTrends2023 reveals the new normal, showing groceries are the largest segment of spending

Discovery & Visa's SpendTrends2023 reveals SA's new normal

Danette Breitenbach 8 Mar 2023

5 influencer marketing trends to follow in 2023

Albert Makoeng 7 Feb 2023

Ndeye Diagne: #BizTrends2023: What's the next Great in our Great new world

Ndeye Diagne: #BizTrends2023: What's the next Great in our Great new world

1 Feb 2023

#BizTrends2023: A year of recovery for hospitality marketers

#BizTrends2023: A year of recovery for hospitality marketers

Corné Visser and Madri van der Westhuizen 1 Feb 2023

Source: Supplied. Avatars exploring Sanlam's virtual world.

Sanlam hosts SA's first fully immersive media briefing in the metaverse

31 Jan 2023

Ann Nurock, the Africa partner of Relationship Audits and Management, examines what brands need to do in 2023 to stick in the memories of consumers

#BizTrends2023: Memories not clicks, the impact of 'short termism'

Ann Nurock 31 Jan 2023