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Andre le Roux has been developing corporate, marketing, product, behaviour change, brand, communication and experience strategies for a wide range of brands in a wide range of categories for over 22 years. That being said, FMCG retailing and retail brand building is particularly close to his heart. He believes in understanding the shopper first when developing strategy and everything he does is underpinned by the latest marketing and brand-building science he can get his hands on. He believes his core role is to increase the probability of his clients successfully changing and influencing the future for the better.