Putting the Multichoice decline in context
Lindsey Schutters
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Virgin Mobile runs Citroen DS3 competition with Mall Active
To promote Virgin Active and win more market share, the company offered a Citroen DS3 Cabrio 155 Sport as a competition prize. It used Primedia Unlimited's shopping mall activation specialist, Mall Active, to spread the word at shopping centres across the country, in a bid to drive consumers to the nearest store to sign up for various contracts. For more information, go to www.primedia-unlimited.co.za.
