Putting the Multichoice decline in context
Lindsey Schutters
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Prime360Media ready and roaring to advertise Telkom's The Lion King
Telkom, one of the primary sponsors of the musical, The Lion King, has signed a contract with Prime360Media to advertise the hit show on Prime360Media's 360 displays and 3D units around the country.
30 second advertisements for the performances will be screened nationally on 170 of Prime360Media's 3D Units and 49 of Prime360Media's 360 displays situated in cinema foyers (Ster-Kinekor and independent cinemas), retail stores (Picardi Rebel, Liquor City, Look & Listen, Reliable Music Warehouse, Makro and Golfers Club), airports, News Cafés, and The Johannesburg Civic Theatre.
The advertisements will not only promote the show, but will also build awareness of the corporate social responsibility initiatives initiated by Telkom to ensure that all South Africans can share in the magical experience that is The Lion King.
