Latest newsMachine_Proving their mettle in direct marketing, creative solutions agency Machine clinched gold at the 2024 Direct Marketing Association of South Africa’s Assegai Awards for the Sanlam Money Saver credit card campaign. 20 Nov 2024 Read more Machine_Machine_, a leading creative agency, recently hosted two workshops for the Blackboard Community in Johannesburg and Cape Town. The sessions were designed to offer young creatives an inside look at the advertising world, showing them how different roles – from account management to production — work together to bring client briefs to life. 11 Nov 2024 Read more Machine_In the B2B space, your professional reputation is on the line: The fear of messing up can make B2B decision-making more protracted and complex than that of B2C. So what does that mean for B2B marketers? Machine’s specialist B2B team of strategists, content marketers and creatives posed the question to some of their B2B clients. Here’s what they shared. 25 Oct 2024 Read more Publicis Groupe Middle East and Africa (MEA) celebrated a significant victory this month, taking home the prestigious Regional Agency Group of the Year title at the 2024 Loeries awards. The agency's creative excellence and innovation across the region have cemented its position as a leader in the advertising industry. 18 Oct 2024 Read more Publicis Groupe Africa is proud to announce the appointments of Lynn Madeley as chief operations officer (COO) and Katherine Jones as senior vice president, production practice, both effective 1 October 2024. Reporting to CEO Koo Govender and forming part of the executive committee (EXCO), these appointments further strengthen the powerful female leadership team at Publicis Groupe Africa. This reflects the progress and influence of women thriving in the advertising industry, showcasing Publicis Groupe Africa's commitment to fostering a leadership environment where women excel and drive impactful change at the highest levels. 8 Oct 2024 Read more Toyota South Africa Motors and Publicis Studio One launches a new campaign telling consumers that the Hilux is not just a bakkie. 7 Oct 2024 Read more Machine_According to McKinsey, productivity increases by 20 to 25% when employees feel connected within an organisation. In fact, most of the key drivers of growth (collaboration, alignment to business strategy and purpose, retention of staff and IP and so on) are directly linked to how your employees feel, driven largely through internal communication. There is, after all, little point in a sophisticated wellness programme or well-crafted business strategy if staff don’t know about it, or aren’t engaged with it. 3 Oct 2024 Read more We are thrilled to announce our success at the 2024 New Generation Social & Digital Media Awards, securing an impressive 10 awards across our agencies, reflecting the unwavering creativity, innovation, and excellence of our teams delivering impactful and pioneering campaigns across a range of categories. 2 Oct 2024 Read more Machine_Publicis Groupe's creative solutions agency, Machine_, delivered a stellar performance at the 2024 New Generation Social & Digital Media Awards, clinching two golds, two silvers and one bronze for its specialist content marketing and internal communications team. 1 Oct 2024 Read more MSL South AfricaMSL, the Publicis Groupe Africa (PGA) PR and influence agency, triumphed at the 2024 Prism Awards in Cape Town, winning two golds. 1 Oct 2024 Read more Much like many of its industry peers, public relations (PR) has been hard hit by the aftereffects of Covid-19 and the ensuing economic downturn. In recent years the local PR and communications sectors have been characterised by shrinking margins, talent shortages and budget cuts. But, in a nod to that nugget of Darwinian wisdom that says ‘those who survive are those who can adapt to change,’ MSL South Africa – the PR and influencer arm of the Publicis Groupe Africa (PGA), has pivoted strategically. 25 Sep 2024 Read more Publicis Groupe Africa is thrilled to announce that our agencies have 17 finalists across multiple categories at the New Gen Awards 2024. This recognition underscores the creativity, innovation, and technical excellence of our teams, reinforcing our commitment to delivering groundbreaking work in digital marketing. 9 Sep 2024 Read more In line with Publicis Groupe Africa’s commitment to fostering young talent, the group is proud to be the official sponsor and partner for the 2024 Loeries Student Expo, taking place during Loeries Creative Week in October. CEO Koo Govender, CCO, Pete Little and CPO Yevenia Naidoo share how this partnership aligns with the Groupe’s objectives from a business, creative and people-first perspective. 30 Aug 2024 Read more The creative solutions agency clinched two Silver Bookmarks in the Social Media Campaigns and Influencer Marketing categories for Spotify Africa’s ‘Ons Praat Nie Afrikaans Nie, Ons Sing Dit’, and a Bronze in the Channel Innovation category for Prime Video’s Citadel ‘The Briefcase’. 23 Aug 2024 Read more Machine_, a creative solutions agency where fearless minds lead to borderless creativity, has been selected as Private Property’s rebrand marketing partner. This collaboration represents a significant achievement for Machine_ and highlights their dedication to produce award-winning work that supports Private Property’s brand promise of connecting hearts and homes. 15 Aug 2024 Read more Publicis Groupe Africa is proud to have 12 judges from across the group on the 2024 Bookmark Awards jury panels as well as 18 finalists from its creative agencies. 26 Jul 2024 Read more Machine_ uses art to empower South Africa’s youth in its 2024 Mandela Day campaign, 'Machine_67 x Blackboard' – an initiative designed to support and nurture future creative talent. This year, we invite the public to participate in an online raffle for a chance to win one of six exclusive pieces of artwork created by Machine staff, inspired by the legacy of Nelson Mandela. 18 Jul 2024 Read more Spotify partners with creative agency Machine to launch an ingenious fusion of music and gaming at Melrose Arch on 13 July 2024. This will be a first-of-its-kind gaming zone powered purely by music. 12 Jul 2024 Read more When Rimmel London wanted to introduce its newly updated Lasting Finish 35HR Foundation to South Africa, it partnered with Machine_, a leading creative solutions agency that’s part of Publicis Groupe Africa. 3 Jul 2024 Read more Publicis Groupe Africa has evolved its youth development and internship programmes to ensure real, sustainable impact and growth for young individuals looking to work in the creative industry across Africa. 24 Jun 2024 Read more
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