Jaguar’s rebrand: creative vision or branding blunder?
Karabo Ledwaba
Mutual & Federal recently embarked on a search (via a five-way pitch, led by Yardstick) for a new lead agency. Looking for an agency that is through, above and below the line, an agency that understands that a brand is built through its connection with it's customers and staff, an agency that understands their business; they found Radar.