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Chloë Loubser, Mbali Mnyandu, and Josua Loots
CRM Specialist
Remuneration: | cost-to-company |
Location: | Sandton |
Job level: | Mid/Senior |
Type: | Permanent |
Company: | Ad Talent Africa |
Job description
Who are we: A global fintech company.Who are we looking for:
A CRM Specialist who will lead the welcome and lifecycle campaigns across Singapore, UAE, Australia and Japan. Your focus will be centred around boosting customer acquisition, retention and lifetime value, while reducing churn and identifying cross-sell/up-sell opportunities.
You’re curious about things like the client experience, the rapid developments in tech and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas and lead the way in creating inspiring experiences for our clients and everyone around you.
What will you do:
- Develop and execute CRM strategies, tailoring campaigns for product launches and customer retention. Develop MarTech roadmaps, ensuring seamless multi-channel CRM execution across divisional markets
- Map out and enhance customer journeys, identifying key touchpoints and areas for improvement
- Implement personalised, data-driven lifecycle campaigns
- Manage subscription services, focusing on acquisition, retention and churn reduction in collaboration with marketing managers and CRM Tech
- Analyse customer data to generate insights and track campaign effectiveness through reports and dashboards
- Work cross-functionally with marketing, sales, product development and customer support to ensure cohesive customer experiences
- Gather and analyse customer feedback, making actionable recommendations to improve satisfaction
- Track key metrics and continually optimise CRM communications
- Triage and cross-collaboration and management of divisional tasks and deliverables
- A minimum of five years of communications experience with a core focus on operational delivery using data and marketing automation tools
- Experience in CRM strategy, particularly in financial services or FinTech
- Expertise in SalesForce Marketing Cloud, data-driven CRM, HTML and journey creation
- Strong leadership and collaboration skills
- Ability to translate customer insights into actionable CRM Improvements
- Proficiency in MarTech roadmaps and multi-channel execution
- An understanding of key CRM engagement metrics and how to measure, test and optimise journeys and emails/SMS/push
- A strong, creative thinker who is innately inquisitive, with the ability to make the complex simple
- Excellent communication skills – the ability to communicate effectively with both technical and non-technical colleagues and stakeholders
- Self-motivated and organised– the ability to manage your own time and task list effectively
Requirements
- Campaign management
- Campaign tracking
- Client acquisition
- Customer retention
- Data
- HTML
- Insights
- Product launching
- Salesforce
- Strategy
Posted on 18 Sep 09:13, Closing date 17 Oct
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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CRM Specialist
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Who are we: A global fintech company. Who are we looking for: A CRM Specialist who will lead the welcome and lifecycle campaigns across Singapore, UAE, Australia...
Who are we: A global fintech company. Who are we looking for: A CRM Specialist who will lead the welcome and lifecycle campaigns across Singapore, UAE, Australia...
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