Head – Digital Performance Marketing

• Degree is required
• Any additional Digital Certifications such as Google Analytics 4 (GA4) or Adobe Analytics would be advantageous
• Specialist certifications in the analytics of various digital platforms would be advantageous
• A minimum of seven years working with Paid Search, Programmatic Media, and Ad Campaign Platforms
• Experience collaborating with and managing external advertising agencies

• Be accountable for building the organization's Digital Performance Program strategy and approach across the product portfolio
• Build and develop customer acquisition and lead generation campaigns from planning to execution
• Actively manage and track all key KPIs and engage in daily analysis and optimization to drive maximum ROI
• Lead the digital media agency in ensuring the timely execution of all campaigns as well as the implementation of informed media buys
• Determine and develop reporting frameworks, producing reporting that is in keeping with the rhythms and needs of the
• various business units
• Ensure a robust analytics setup that is geared for accurate and timeous campaign tracking and tagging, enabling meaningful insights and recommendations for optimisation

• Adobe Analytics
• Campaign Management
• Digital Marketing
• Google Analytics
• Media
• Paid Search
• Programmatic