Email Marketing Specialist

Remuneration:	cost-to-company
Location:	Johannesburg
Job level:	Mid/Senior
Type:	Permanent
Company:	Ad Talent Africa

Who we are

We are a dynamic e-commerce company focused on leveraging email marketing to build a strong subscriber base and drive online sales growth. Specialising in digital marketing, we focus on lifecycle marketing and customer engagement through targeted, data-driven email campaigns.

Who we are looking for

We are seeking an experienced and passionate email marketing specialist to lead our email marketing strategy. This person will be our subject matter expert in email marketing, responsible for boosting subscriber engagement and increasing revenue. Ideal candidates will have a strong background in e-commerce, a strategic mindset, and a data-driven approach to optimise campaigns.

What you will do

• Develop and manage comprehensive email marketing strategies, including promotional and automated campaigns
• Lead the entire email marketing process, from campaign planning through post-analysis
• Advise on and implement best practices for segmentation, personalisation, and lead nurturing
• Coordinate with the email service provider and development teams to utilise technical capabilities fully
• Track email performance metrics, conduct A/B and multivariate testing, and adjust campaigns for maximum impact
• Document email marketing standards, policies, and strategies for the company
• Stay informed on digital and mobile advertising trends to continuously enhance email marketing efforts

What you need

• A business or marketing-related qualification
• Proven experience in e-commerce and email marketing roles
• Project management skills with a focus on improvement
• Strong analytical, problem-solving, and critical thinking skills
• Exceptional written communication skills to craft engaging messages
• Proficiency in MS Excel and email marketing software (e.g., MailChimp, Brevo, ActiveCampaign, HubSpot)

Apply now to join a forward-thinking team where your email marketing expertise will make a direct impact on growth!



 



 

Posted on 08 Nov 11:04, Closing date 8 Dec