Digital Advertising Specialist

Who are we: We are a dynamic and innovative digital marketing agency focused on delivering strategic and results-driven marketing solutions. Our expertise spans social media management, paid media, SEO, website UX/UI and email marketing. We are passionate about driving engagement, increasing conversions, and enhancing brand presence through tailored and impactful digital strategies.

Who are we looking for: Digital advertising specialist :Full-time/ Onsite

What will you do:

• Strategise, set up, and optimise digital advertising campaigns across multiple channels, including Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter, and the Google Network (Search and Display)
• Manage lead generation campaigns using Google, Facebook and LinkedIn to maximise conversions and achieve KPIs
• Implement and optimise retargeting, display and video ad campaigns for brand awareness and engagement
• Develop content strategies tailored to both B2B and B2C clients, ensuring messaging resonates with the target audience and drives engagement
• Utilise advanced audience segmentation and targeting strategies to enhance campaign effectiveness for B2C campaigns
• Oversee ad budgets, conduct A/B testing for ad creatives, perform keyword research, set up audiences and continuously optimise for performance
• Analyse campaign data, providing actionable insights and strategic recommendations
• Generate detailed monthly reports on campaign performance, highlighting key metrics and strategic recommendations
• Collaborate with account managers to ensure digital advertising campaigns align with overall client strategies
• Maintain professional communication with clients through regular calls and email updates
• Conduct digital advertising audits and present findings to internal teams and clients

What will you need:

• Bachelor’s degree in commerce, marketing, digital media, or a related field
• Minimum three years of experience in Google Ads account management within a digital agency environment
• Minimum three years of experience managing LinkedIn Ads campaigns
• Proven expertise in digital advertising across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Network
• Google Ads Certification and Facebook Blueprint Certification preferred
• Proficiency in Google Analytics and data-driven decision-making
• Knowledge of retargeting/remarketing, display and video advertising
• Solid understanding of SEO, online search mediums and social media and how these integrate with digital advertising
• Strong analytical skills with the ability to interpret data and provide strategic insights
• Excellent project management skills with the ability to prioritise tasks and manage multiple client accounts
• Creative thinker with a proactive, problem-solving attitude

Skills:

• Digital Media
• Digital Strategy
• Facebook Ads
• Google Ad Manager
• Google Ads
• Google Analytics
• Google Campaign Manager

 

Posted on 20 Mar 16:25, Closing date 19 Apr