Social Media Specialist

• Initiate and execute creative content strategies that align with the company brand
• Copywriting of all social media posts according to the brand guidelines
• Conduct market research analysis to identify trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance
• Keep abreast of government regulations and emerging web technology to ensure regulatory compliance by reviewing current policies and SOPs
• Participate in the development and implementation of online marketing strategy with overall responsibility for social media implementation
• Conduct online marketing initiatives
• Identify appropriate Key Performance Indicators (KPIs) and report key metrics from social media platform activities or initiatives
• Responsible for setting up or optimising analytics tools for tracking visitors' behaviours
• Manage tracking and reporting of social media activities on all platforms
• Conduct financial modelling, monitoring and reporting for online marketing programmes or website revenue forecasting
• Execute digital competitions (planning, design, sign-off and execution)
• Identify, evaluate and propose procurement of hardware or software for implementing social media marketing initiatives and campaigns
• Propose online or social media channel campaigns to marketing leaders
• Collaborate with web, IT, service providers and graphic design staff to create multimedia social media content that conforms to brand and company visual format
• Contribute to the identification and development of commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled functionality and inform social media marketing tactics
• Execute and manage social media campaigns or promotional strategies with sales, operations and other key stakeholders
• Assist in the evaluation and negotiation of contracts with vendors or online partners
• Attend bi-annual monthly performance meetings with the digital marketing manager
• Maintain knowledge of current digital marketing methodology and practices

• Bachelor’s degree or advanced diploma
• Social media and digital marketing courses
• Minimum five years of digital marketing and social media platform experience (Facebook, Twitter, LinkedIn, Instagram and TikTok)
• Minimum three years (advantageous not necessity) of Fintech and/or Financial Services experience
• Knowledge of marketing and communication processes
• Knowledge of content creation (video and static)