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Social Media Manager
Remuneration: | negotiable cost-to-company |
Location: | Cape Town, Wynberg Chelsea |
Education level: | Degree |
Job level: | Mid |
Own transport required: | Yes |
Travel requirement: | Occasional |
Type: | Permanent |
Reference: | #TGCSM24 |
Company: | The Grow Collective |
We are seeking a creative and strategic social media manager to join our digital marketing agency, responsible for leading social media initiatives across a range of client accounts. The ideal candidate will have a strong understanding of social media strategy, content creation, influencer management, and data-driven decision-making. Working as part of a collaborative team, you will bring fresh, innovative ideas to help our clients achieve their brand goals across multiple social media platforms.
Key Responsibilities:
- Social Media Strategy
- Develop tailored social media strategies for clients, ensuring alignment with their brand and business objectives and audience insights.
- Conduct Competitor research
- Understand how to identify tactical opportunities for brands across various social media platforms.
- Liaise with clients and the account management team to understand clients' goals, present strategies, and provide regular updates on campaign performance.
- Set and track KPIs, adapting strategies as needed to exceed client expectations and build long-term brand engagement across digital channels.
- Content Creation and Production:
- Oversee and execute content creation for various client accounts, producing high-quality video, image, and text-based posts in collaboration with the designer.
- Conceptualise and produce engaging video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts, tailored to each platform's requirements.
- Manage content calendars, ensuring consistent, on-brand messaging across all social channels for each client.
- Influencer Marketing and Partnerships:
- Research, identify, and build relationships with influencers who align with client goals, enhancing reach and credibility.
- Negotiate contracts, manage budgets, and coordinate influencer-led campaigns that meet client objectives.
- Track performance and ROI of influencer partnerships, providing clients with insights and feedback on campaign effectiveness.
- Community and Reputation Management:
- Proactively manage online communities for clients, engaging with followers, responding to comments, and fostering positive relationships.
- Develop strategies to build and nurture client communities, driving engagement and brand loyalty.
- Use social listening tools to monitor brand sentiment and identify opportunities for client engagement and reputation enhancement.
- Analytics and Reporting:
- Analyse social media performance data, delivering actionable insights and recommendations to clients and internal teams.
- Prepare monthly reports detailing key metrics, successes, and optimisation opportunities to highlight value and foster client satisfaction.
- Utilise data insights to inform and adjust future social media strategies for optimal performance.
- Bachelor’s degree in Mmarketing, communications, digital media, or a related field.
- Three-plus years of social media experience in an agency environment or managing multiple client accounts.
- Demonstrable experience in video content creation, production, and multi-platform social media management.
- Proven success in influencer marketing, including research, contract negotiation, and performance tracking.
- Proficiency in social media management tools and analytics tools (e.g., Google Analytics, platform insights).
- Strong understanding of best practices and current trends across major social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube).
- Excellent written and verbal communication skills for client presentations and creative storytelling.
- Strong organisational and project management skills, with the ability to manage multiple client accounts, deadlines, and content production cycles.
- Familiarity with design and video editing software (e.g., Canva, Adobe Creative Suite).
- Experience in paid social media advertising and understanding of its role in integrated campaigns.
- Basic knowledge of SEO principles as they relate to social media content.
Posted on 29 Oct 10:45, Closing date 28 Dec
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