How will this affect usage and brand strategies in other countries such as South Africa? Ornico is dedicated to helping brands understand these changes for improved social media strategies.
You can provide your insights in the latest South African Social Media Landscape research by completing our short survey. In exchange, we'll send you a copy of the 2024 Social Media Landscape Report.
Last year’s findings indicated that Facebook had clawed back some of its lost lustre, while Instagram and Twitter showed declines in the number of major brands that use them as a marketing platform.
The local media landscape was dominated by Facebook (56.7%), followed by TikTok, Instagram, Twitter and LinkedIn. TikTok showed a steady rise in South Africa from 25% to 28%. Brands had also increased their experimentation with new features like short-form video such as Facebook Reels, which jumped from 30% to 39% compared to the previous year.
How have things changed since then? Complete the survey and find out!
Survey closes 31 May 2024
