
Subscribe & Follow
Advertise your job vacancies
Jobs
- Senior Copywriter Johannesburg
- Moderator Pretoria
- Telesales Executive Johannesburg
- Account Director Cape Town
- Accounts Receivable Manager Johannesburg
- Mid-Weight Copywriter Johannesburg
- Divisional Art Director Cape Town
- DTP Art Director Cape Town
- Head of SEO Cape Town
- Account Manager Cape Town
Boundless tells the story of local SAB Corona’s lime farm’s true innovation
Boundless - The Unlimited Agency tells the story of the SAB Corona Moletele Lime Farm, with its CCO, Roanna Williams.

Source: Drink Stuff SA Drink Stuff SA Boundless - The Unlimited Agency tells the story of the SAB Corona Moletele Lime Farm, with its CCO, Roanna Williams
The agency posted on LinkedIn saying “A huge honour to have been entrusted to tell this SAB Corona Moletele story.”
It describes the story as ”meaningful, sustainable, life-changing, authentic, real impact, innovative, collaborative”.
As it explains while South Africa and China grow limes for the Corona brand, the South African farm overcame a massive agri-challenge so that it could harvest limes all year round instead of only once a year.
“A true innovation. It is affecting lives, impacting the community, empowering women, creating jobs, upskilling farmers, and contributing to the SA economy. If only all brands could do this, oh what a world this would be,” says the agency.
Credit list
Brand: Corona
- Client: The South African Breweries
- VP marketing SAB: Vaughan Croeser
- Brand director corporate affairs: Marsha Kumire
- Head of brand: Melanie Nicholson
- Corona marketing assistant: Slindile Ngubo
Agency: Boundless - The Unlimited Agency
- CCO / Creative Lead Boundless: Roanna Williams
- Production co: Eyeforce - AMS | CPT | LIS SA
- Director: Arthur Neumeier
- Executive producer: Ashleigh Joy Jarratt
- DOP: Daniel Walsh
- Gaffer: Obakeng Selapisa
- Sound: Jabu Msomi
- Post production: Farmhouse Studios
- Post producer: Rox Truter
- Editor: Jason Matthews
- Colourist: Kyle Stroebel
- Sound engineer: Stephen Webster
- Audio: The Work Room
Look out for an exclusive interview with Boundless and Williams - coming soon.
- Boundless wins BIC Stationery account, forging a partnership rooted in creativity and joy10 Mar 13:17
- Boundless and NSPCA unveil Adoptim campaign for World Mental Health Day11 Oct 11:10
- Mazda’s ‘Wonderrrr Awaits’ campaign, from Boundless breaks new ground in global automotive marketing04 Oct 11:36
- For new independent agency, Boundless, the future is a blank canvas04 Mar 11:06
- Boundless tells the story of local SAB Corona’s lime farm’s true innovation12 Feb 11:40
Related
Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC 20 Mar 2025 The mining industry's daunting challenge to meet sustainability targets and be profitable 19 Mar 2025 Advertisers will now be able to measure carbon impact with Google's new tool 13 Mar 2025 Boundless wins BIC Stationery account, forging a partnership rooted in creativity and joy 10 Mar 2025 GreenIron selects ABB for automation system at Sandviken facility 25 Feb 2025 #BizTrends2025: Twyg's Jackie May - Is sustainable fashion possible? 5 Feb 2025
