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ANEW Hotels & Resorts launches the ANEW Collection
This exciting partnership blends two family-focused brands, both committed to delivering quality and memorable experiences, rooted in tradition and a shared passion for excellence.
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The ANEW Collection range of wines includes the ANEW Collection Chenin Blanc, which is a highly aromatic wine with a full mouthfeel, offering distinct tropical flavours and a crisp, dry finish. The wine pairs wonderfully with lightly spiced dishes, chicken, smoked salmon, creamy pasta, gourmet burgers or white meats.
The second wine in the collection is the ANEW Collection Cabernet Sauvignon Merlot blend, which is a full-bodied red wine offering complex aromas of cigar box, dark chocolate, eucalyptus, and mint, complemented by the smoothness of Merlot.
The collaboration between ANEW Hotels & Resorts and Van Loveren is more than just a business venture, it is a connection of like-minded family values. Van Loveren, established in 1937, has long been recognised for its innovation and quality, building a renowned portfolio that includes brands such as Christina, Retief Reserve, Blaauwklippen, and Zandvliet.
According to Alan Campbell, Sales & Marketing Director of ANEW Hotels & Resorts, "This partnership reflects our shared commitment to family values. We are passionate about South African wines, and when the opportunity arose last year to collaborate with Van Loveren, it was a natural fit for us. After tasting a wide selection of wines, we worked closely with the Van Loveren team to choose the Chenin Blanc and Cabernet Sauvignon Merlot blend to start off the ANEW Collection of wines. We are excited for our guests to enjoy these wines and look forward to expanding this partnership in the future."
Phillip Retief, Managing Director of Van Loveren, added, "This partnership with ANEW Hotels & Resorts is an exciting opportunity to bring the wines we’ve carefully developed to a broader audience through a like-minded, family-driven brand”. Furthermore, Phillip added, “Together, we aim to elevate the experience for both wine enthusiasts and travellers, celebrating the finest in South African tradition and hospitality."
Both wines are now available across the ANEW Hotels & Resorts properties’ on-site restaurants, enhancing the guest experience with premium, locally produced wines. Both the ANEW Collection Chenin Blanc, and the ANEW Collection Cabernet Sauvignon Merlot blend sells for R55 per glass, and R170 per bottle.
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