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News

From SEO to DCO: Bridging search and dynamic advertising

Advertising

From SEO to DCO: Bridging search and dynamic advertising

Xolani Nondabula, Issued by Dentsu 25 Nov 2024

Advertising

Bravado uses AI to supercharge Nedbank’s brand

Bongani Chinkanda, Issued by Brave Group 19 Nov 2024

Marketing

Mickey Llew appoints Reagan Moyo as CPT organic search lead

18 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024

Marketing

Why brand marketing is important for your business even though you only want sales

Issued by Firejuice 18 Oct 2024

Swipe right. Full transparency, no filter

Marketing

Swipe right. Full transparency, no filter

Issued by Correlate 11 Oct 2024

Precision boost: Mastering search marketing on Google and Bing

Marketing

Precision boost: Mastering search marketing on Google and Bing

Samantha Qeja, Issued by Dentsu 9 Oct 2024

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Digital

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Issued by TDMC 16 Sep 2024

7 performance marketing lessons in 7 years

Digital

7 performance marketing lessons in 7 years

Issued by Correlate 19 Aug 2024

Jaco Lintvelt says it's time to clear up the digital clutter. Source: Supplied.

Digital

Clearing the digital clutter: The importance of simplicity in marketing

Jaco Lintvelt 30 Jul 2024

How local digital agency used its paid media intellect to boost SA's NSRI's coffers

ESG

How local digital agency used its paid media intellect to boost SA's NSRI's coffers

Issued by TDMC 23 Jul 2024

(Image supplied) Off the back of Youth Month, the IAB South Africa Bookmark Awards has launched its Learner Jury Initiative

IAB Bookmarks Awards

IAB SA Bookmark Awards launches Learner Jury initiative

17 Jul 2024

Can you Correlate it? We can

Digital

Can you Correlate it? We can

Issued by Correlate 15 Jul 2024

Ex publicis duo redefines agency agility

Marketing

Ex publicis duo redefines agency agility

Issued by Usably 9 Jul 2024

What do I do now that I have become the 'challenged' and need to respond to the feisty young startup?

Branding

What do I do now that I have become the 'challenged' and need to respond to the feisty young startup?

David Blyth, Issued by eatbigfish 3 Jul 2024

Prebo Digital welcomes Mr Price Home onboard

Marketing

Prebo Digital welcomes Mr Price Home onboard

Issued by Prebo Digital 1 Jul 2024

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

IAB Bookmarks Awards

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

Issued by Publicis Groupe Africa 11 Jun 2024

Feed me Seymour!

Advertising

Feed me Seymour!

Richard Lord, Issued by Advertising Media Forum 21 May 2024

Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this year

Digital

IAB Bookmark Awards announces 2024 jury panels

28 Mar 2024

The top three finalists for the 2024 MAA Rising Star of the Year Award. Source: Supplied.

Marketing

Meet the finalists for the 2024 MAA Rising Star of the Year Award

26 Mar 2024

Tim Bleakley in South Africa. Source: Supplied.

OOH

Ocean Outdoor Group's CEO discusses growth potential in sub-Saharan Africa's DOOH sector

13 Mar 2024

Prebo Digital earns Google Premier Partner Status 2024 – 3 years in a row

Digital

Prebo Digital earns Google Premier Partner Status 2024 – 3 years in a row

Issued by Prebo Digital 12 Mar 2024

Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings

Marketing

Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings

Issued by Rogerwilco 11 Mar 2024

TDMC named Google Premier Partner for 3rd consecutive year

Digital

TDMC named Google Premier Partner for 3rd consecutive year

Issued by TDMC 29 Feb 2024

Geoff Seeley is the CMO for PayPal. Source: PayPal.

Marketing

PayPal appoints Geoff Seeley as new CMO amid job cuts

Karabo Ledwaba 27 Feb 2024

Marketing

OpenAI’s new generative tool Sora could revolutionise marketing and content creation

Omar H. Fares 27 Feb 2024

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Digital

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Leilah Potter 2 Feb 2024

Graham Deneys is the chief strategy officer at Dentsu Media Brands. Source: Supplied.

Marketing

#BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?

Graham Deneys 30 Jan 2024

Image supplied.

IAB Bookmarks Awards

IAB South Africa Bookmark Awards 2024: Call for jury nominations now open

26 Jan 2024

#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well

Digital

#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well

Issued by RAPT Creative Agency 17 Jan 2024

Criteo and 365 Digital Partner to Drive Commerce

Advertising

Criteo and 365 Digital partner to drive commerce media innovation in South Africa

Issued by 365 Digital 17 Jan 2024

Retail media networks bring brands closer to consumers; driving ROI

Retail Marketing

Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

Want to sell on Amazon? 8 questions to ask in your preparation

E-commerce

Want to sell on Amazon? 8 questions to ask in your preparation

Issued by Prebo Digital 19 Oct 2023

Advertising

The conundrum of brand building vs performance marketing

Issued by Advertising Media Forum 11 Oct 2023

Maximise ROI with performance marketing

Marketing

Maximise ROI with performance marketing

Issued by Incubeta 2 Oct 2023

(image: Danette Breitenbach). Nick Law, creative chairperson of Accenture Song, was in South Africa to present the global keynote at the Nedbank IMC Conference

IMC Conference

#NedbankIMC2023: Accenture Song's Nick Law - Make advertising that delivers by tapping into the middle

Danette Breitenbach 18 Sep 2023

Marketing

Warc's new research unveils the crucial role of brand in enhancing performance marketing effectiveness

15 Sep 2023

#YouthMonth: 47 years later and the struggle continues

Youth Marketing

#YouthMonth: 47 years later and the struggle continues

Carl Willoughby 29 Jun 2023

Leading passion marketing agency, Levergy appoints new managing director

Marketing

Leading passion marketing agency, Levergy appoints new managing director

Issued by Levergy 10 May 2023

From OTA to ETA: A new marketing approach is needed for the hospitality industry

Hospitality

From OTA to ETA: A new marketing approach is needed for the hospitality industry

28 Apr 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines

Marketing

Spanish advertisers double their investment in digital

12 Apr 2023

Image supplied. Last year's IAB Bookmark Awards' Agency of the Year, Ogilvy.

IAB Bookmarks Awards

#Bookmarks2023: The IAB SA Bookmark Awards 2023 jury panels announced

4 Apr 2023

TDMC takes on some of SA's biggest advertising agencies - and wins Gold at the Smarties Awards

Media

TDMC takes on some of SA's biggest advertising agencies - and wins Gold at the Smarties Awards

Issued by TDMC 31 Mar 2023

Image supplied. the MMA SA Smarties 2023 finalsits have been announced. The image shows the Marketer of Year winner and finalists in 2022

Marketing

MMA SA's Smarties Awards finalists announced

14 Mar 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".

Research

Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Marketing

Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?

Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023

Image supplied. Raphael Rohner, R17 Ventures CEO and founder at the recent event pitting AI against the humans

Digital

AI vs humans showdown: Who comes out on top?

7 Mar 2023

Once again, Prebo Digital achieves Google Premier Partner status

Digital

Once again, Prebo Digital achieves Google Premier Partner status

Issued by Prebo Digital 3 Mar 2023