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Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks
Marketing & Media
Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

Issued by Publicis Groupe Africa 3 hours

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends
Marketing & Media
4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA
Marketing & Media
Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Retailers warned - innovate or lose investment opportunities
Retail
Retailers warned - innovate or lose investment opportunities

8 May 2024

Unlocking the power of promotional trade marketing: A data-driven approach
Marketing & Media
Unlocking the power of promotional trade marketing: A data-driven approach

Issued by Tradeway 29 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand
Marketing & Media
Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Source:
Marketing & Media
Influencer marketing: The key to resilience in uncertain economic times

Albert Makoeng 28 Feb 2024

Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy
Marketing & Media
Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy

Issued by Tradeway 14 Feb 2024

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others
Marketing & Media
#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

James Cloete, Issued by RAPT Creative Agency 6 Feb 2024

Image supplied. Madelene Cronje, digital campaign lead, +OneX, says machine learning is powerful, bit it is not a substitute for human insight
Marketing & Media
Unlocking ROI in digital marketing: The power of human insight and a test-and-learn culture

Madelene Cronje 5 Feb 2024

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024
Marketing & Media
#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Roan Mackintosh 1 Feb 2024

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less
Marketing & Media
#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Dale Hefer 30 Jan 2024

Albert Makoeng is the head of sales at theSALT. Source: Supplied.
Marketing & Media
#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

Source:
Marketing & Media
Warc report: Advertising spend to double in 2024

18 Jan 2024

Hanno Botha says we need to balance a human centered approach with AI. Source: Supplied.
Marketing & Media
#BizTrends2024: AI will fully transform the marketing industry, says Ford SA's Hanno Botha

Hanno Botha 12 Jan 2024

Precious Nala is the founder of NXT Consultancy. Source: Supplied.
Marketing & Media
#BizTrends2024: Marketing and business trends to transform SA

Precious Nala 10 Jan 2024

Unleashing the true value of customers
Retail
Unleashing the true value of customers

Estelle van Tonder 13 Dec 2023

Source:
Marketing & Media
Warc report: 61% of marketers are optimistic about business in 2024

7 Dec 2023

New Media launches AI content solution for small businesses
Marketing & Media
New Media launches AI content solution for small businesses

Issued by New Media 16 Aug 2023

CreateSA.tv launches #Radicalinclusivity: Affordable TVC and stills solutions focused on inclusion
Marketing & Media
CreateSA.tv launches #Radicalinclusivity: Affordable TVC and stills solutions focused on inclusion

Issued by CREATESA.TV 31 Jul 2023

Surviving the mid-winter slump: Tips for small businesses
Entrepreneurship
Surviving the mid-winter slump: Tips for small businesses

Issued by Business Partners Limited 4 Jul 2023

Source:
Marketing & Media
Warc, Lions and ANA release white paper on culture

21 Jun 2023

Hoorah empowers brands with internal creative and data capabilities
Marketing & Media
Hoorah empowers brands with internal creative and data capabilities

Issued by Hoorah Digital 15 Jun 2023

Image supplied. Remi du Preez, managing director at Polygon
Marketing & Media
Why digital marketers should be thinking pDOOH

Remi du Preez 1 Jun 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023
Marketing & Media
Data and analytics important to protect budgets and prove ROI

19 May 2023

Source: © Omkar Patyane There are four crucial touch points where data can be used to lead influencer marketing
Marketing & Media
4 data touchpoints to lead influencer marketing

Casey Mantle 13 Apr 2023

Top 10 digital myths you should stop believing in 2023
Marketing & Media
Top 10 digital myths you should stop believing in 2023

Katherine McInnes, Issued by Meltwater 30 Mar 2023

The benefits of in-store advertising
Marketing & Media
The benefits of in-store advertising

Issued by Smart Media 9 Mar 2023

Source:
Marketing & Media
Lets ramp up the value of digital marketing

Rirhandzu Shingwenyana 7 Mar 2023

Image supplied. The IAB SA Bookmark Awards’ jury chairs have been announced
Marketing & Media
#Bookmarks2023: The IAB SA Bookmark Awards' 2023 jury chairs announced

3 Mar 2023

The year ahead: what will 2023 hold for South Africa's small businesses?
Entrepreneurship
The year ahead: what will 2023 hold for South Africa's small businesses?

Issued by Business Partners Limited 14 Feb 2023

Source:
Marketing & Media
Meltwater releases report on brands' social media usage in Africa

Issued by Meltwater 17 Jan 2023

The year ahead: what will 2023 hold for South Africa's small businesses?
Entrepreneurship
The year ahead: what will 2023 hold for South Africa's small businesses?

Ben Bierman, Issued by Business Partners Limited 16 Jan 2023

Kirsty Bisset, managing director of HaveYouHeard’s Durban agency gives four marketing trends to keep an eye on in 2023
Marketing & Media
#BizTrends2023: 4 marketing trends for a big impact in 2023

Kirsty Bisset 9 Jan 2023

Source:
Marketing & Media
Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Image supplied: Avatar Agency CEO Mzamo Xala
Marketing & Media
Mzamo Xala on the ever-changing advertising industry

Emily Stander 12 Dec 2022

Source © Scott Graham The Marketing Research Foundation (MRF) has decided to prioritise the implementation of the auditors’ recommendations to further improve the stability and reliability of its Marketing All Product Survey (Maps)
Marketing & Media
MRF implements auditors' recommendation, delays Maps release

6 Dec 2022

Source:
Marketing & Media
5 tips to move the marketing needle on a tighter budget

Niamh NicLiam 22 Nov 2022

TDMC's Cheryl Ingram explains how Covid-19 has fast-tracked the adoption of ecommerce for both consumers and retailers
Retail
TDMC's Cheryl Ingram explains how Covid-19 has fast-tracked the adoption of ecommerce for both consumers and retailers

Issued by TDMC 6 Oct 2022

You can't shrink your way to greatness
Marketing & Media
You can't shrink your way to greatness

Issued by Brandfundi 10 Oct 2022

7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!
Marketing & Media
7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!

Issued by Tradeway 6 Oct 2022

Source:
Marketing & Media
Social media ads are about to change - how new rules on content marketing will affect what you see and share

Rafaello Rossi and Agnes Nairn 1 Sep 2022

FCB Joburg announces influencer marketing partnership with R-Squared Agency
Marketing & Media
FCB Joburg announces influencer marketing partnership with R-Squared Agency

Issued by FCB Africa 31 Aug 2022

The office that fits in your pocket: Cloud migration tips for SME owners
ICT
The office that fits in your pocket: Cloud migration tips for SME owners

Zuko Mdwaba 26 Jul 2022

Hive brings you Think Wi-Fi
Marketing & Media
Hive brings you Think Wi-Fi

Issued by Spark Media 18 Jul 2022

Source: © Prism Awards The 25th Prism Awards will award 140 winners from 250 entires this year
Marketing & Media
Prism Awards 2022: more entries, more winners

13 Jul 2022

Source:© NDTV Social media played a massive part in the Amber Heard and Johnny Depp Case
Marketing & Media
The Amber Heard and Johnny Depp case: Demonstrating the power of social media

Regine le Roux 7 Jul 2022

Low media fees - is this trend sustainable?
Marketing & Media
Low media fees - is this trend sustainable?

Issued by Advertising Media Forum 28 Jun 2022

Image supplied: Influencer marketing has evolved over the years
Marketing & Media
Embracing the shift from 'influencer' to 'creator'

Saira Abrahams 14 Jun 2022

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