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Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Should your small business join the TikTok revolution?

SMEs

Should your small business join the TikTok revolution?

Ben Bierman, Issued by Business Partners Limited 4 Oct 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Source: © 123rf

Marketing

Warc research: A clear customer promise is even more effective in B2B than B2C

15 Aug 2024

10 reasons why email marketing is still highly relevant

Marketing

10 reasons why email marketing is still highly relevant

Issued by Domains.co.za 8 Aug 2024

Dominate the South African tech landscape with MyBroadband

Digital

Dominate the South African tech landscape with MyBroadband

Issued by Broad Media 4 Jul 2024

Where South African companies spend their marketing budgets - 2024 Report

Marketing

Where South African companies spend their marketing budgets - 2024 Report

Issued by Broad Media 20 Jun 2024

Yda van Gass, chief executive of planning at Ackermans, on how the clothing retail industry is evolving

Retail

Yda van Gass, chief executive of planning at Ackermans, on how the clothing retail industry is evolving

12 Jun 2024

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

IAB Bookmarks Awards

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

Issued by Publicis Groupe Africa 11 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Retailers warned - innovate or lose investment opportunities

Retailers

Retailers warned - innovate or lose investment opportunities

8 May 2024

Unlocking the power of promotional trade marketing: A data-driven approach

Marketing

Unlocking the power of promotional trade marketing: A data-driven approach

Issued by Tradeway 29 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Marketing

Influencer marketing: The key to resilience in uncertain economic times

Albert Makoeng 28 Feb 2024

Branding

Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy

Issued by Tradeway 14 Feb 2024

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

Marketing

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

James Cloete, Issued by RAPT Creative Agency 6 Feb 2024

Image supplied. Madelene Cronje, digital campaign lead, +OneX, says machine learning is powerful, bit it is not a substitute for human insight

Digital

Unlocking ROI in digital marketing: The power of human insight and a test-and-learn culture

Madelene Cronje 5 Feb 2024

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Marketing

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Roan Mackintosh 1 Feb 2024

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Marketing

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Dale Hefer 30 Jan 2024

Albert Makoeng is the head of sales at theSALT. Source: Supplied.

Social Media

#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

Advertising

Warc report: Advertising spend to double in 2024

18 Jan 2024

Hanno Botha says we need to balance a human centered approach with AI. Source: Supplied.

Digital

#BizTrends2024: AI will fully transform the marketing industry, says Ford SA's Hanno Botha

Hanno Botha 12 Jan 2024

Precious Nala is the founder of NXT Consultancy. Source: Supplied.

Marketing

#BizTrends2024: Marketing and business trends to transform SA

Precious Nala 10 Jan 2024

Unleashing the true value of customers

CRM

Unleashing the true value of customers

Estelle van Tonder 13 Dec 2023

Marketing

Warc report: 61% of marketers are optimistic about business in 2024

7 Dec 2023

New Media launches AI content solution for small businesses

Digital

New Media launches AI content solution for small businesses

Issued by New Media 16 Aug 2023

CreateSA.tv launches #Radicalinclusivity: Affordable TVC and stills solutions focused on inclusion

TV

CreateSA.tv launches #Radicalinclusivity: Affordable TVC and stills solutions focused on inclusion

Issued by CREATESA.TV 31 Jul 2023

Surviving the mid-winter slump: Tips for small businesses

SMEs

Surviving the mid-winter slump: Tips for small businesses

Issued by Business Partners Limited 4 Jul 2023

Research

Warc, Lions and ANA release white paper on culture

21 Jun 2023

Hoorah empowers brands with internal creative and data capabilities

Digital

Hoorah empowers brands with internal creative and data capabilities

Issued by Hoorah Digital 15 Jun 2023

Image supplied. Remi du Preez, managing director at Polygon

OOH

Why digital marketers should be thinking pDOOH

Remi du Preez 1 Jun 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

Research

Data and analytics important to protect budgets and prove ROI

19 May 2023

Source: © Omkar Patyane There are four crucial touch points where data can be used to lead influencer marketing

Social Media

4 data touchpoints to lead influencer marketing

Casey Mantle 13 Apr 2023

Top 10 digital myths you should stop believing in 2023

Social Media

Top 10 digital myths you should stop believing in 2023

Katherine McInnes, Issued by Meltwater 30 Mar 2023

The benefits of in-store advertising

Advertising

The benefits of in-store advertising

Issued by Smart Media 9 Mar 2023

Digital

Lets ramp up the value of digital marketing

Rirhandzu Shingwenyana 7 Mar 2023

Image supplied. The IAB SA Bookmark Awards’ jury chairs have been announced

IAB Bookmarks Awards

#Bookmarks2023: The IAB SA Bookmark Awards' 2023 jury chairs announced

3 Mar 2023

The year ahead: what will 2023 hold for South Africa's small businesses?

SMEs

The year ahead: what will 2023 hold for South Africa's small businesses?

Issued by Business Partners Limited 14 Feb 2023

Social Media

Meltwater releases report on brands' social media usage in Africa

Issued by Meltwater 17 Jan 2023

The year ahead: what will 2023 hold for South Africa's small businesses?

SMEs

The year ahead: what will 2023 hold for South Africa's small businesses?

Ben Bierman, Issued by Business Partners Limited 16 Jan 2023

Kirsty Bisset, managing director of HaveYouHeard’s Durban agency gives four marketing trends to keep an eye on in 2023

Marketing

#BizTrends2023: 4 marketing trends for a big impact in 2023

Kirsty Bisset 9 Jan 2023

Media

Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Advertising

Mzamo Xala on the ever-changing advertising industry

Emily Stander 12 Dec 2022

Source © Scott Graham The Marketing Research Foundation (MRF) has decided to prioritise the implementation of the auditors’ recommendations to further improve the stability and reliability of its Marketing All Product Survey (Maps)

Research

MRF implements auditors' recommendation, delays Maps release

6 Dec 2022

Marketing

5 tips to move the marketing needle on a tighter budget

Niamh NicLiam 22 Nov 2022

TDMC's Cheryl Ingram explains how Covid-19 has fast-tracked the adoption of ecommerce for both consumers and retailers

E-commerce

TDMC's Cheryl Ingram explains how Covid-19 has fast-tracked the adoption of ecommerce for both consumers and retailers

Issued by TDMC 6 Oct 2022

You can't shrink your way to greatness

Marketing

You can't shrink your way to greatness

Issued by Brandfundi 10 Oct 2022