Influencer | Bizcommunity

Influencer | Bizcommunity

News

BizTrendsTV launches this month, hosted by Bronwyn Williams, futurist, economist and business trends analyst (Image supplied)

TV

The Real Network, Rapt Creative and Bizcommunity launch RAPT BizTrendsTV – A global first in trends thought leadership

1 day

Hospitality

Top travel trends to watch: Wellness, unique hotels, and the power of influencers

18 Feb 2025

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 18 Feb 2025

Morning After Island is a Ogilvy Honduras campaign.

Advertising

What is the Ogilvy Network's secret spice?

Karabo Ledwaba 18 Feb 2025

Industry research positions brands as thought leaders

SMEs

Industry research positions brands as thought leaders

Issued by SME South Africa 17 Feb 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Image source: jcomp from

Remuneration & Payroll

Ad Talent Salary Survey: Wage comparisons and employment trends

13 Feb 2025

Local entrepreneur Courtne Marland takes Lyra AI sales solution global

Services

Local entrepreneur Courtne Marland takes Lyra AI sales solution global

12 Feb 2025

Motherland OMNi and Respublica partner to unlock powerful student marketing

Marketing

Motherland OMNi and Respublica partner to unlock powerful student marketing

Issued by Motherland OMNi 11 Feb 2025

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

South Africa shines at the CMAs with Woolworths, New Media and Poultry Bulletin wins

Marketing

South Africa shines at the CMAs with Woolworths, New Media and Poultry Bulletin wins

Karabo Ledwaba 5 Feb 2025

New Media shines on the global stage

Marketing

New Media shines on the global stage

Issued by New Media 3 Feb 2025

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Social Media

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Kelly Kaimowitz 3 Feb 2025

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Youth Marketing

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Inga Sikweyiya 31 Jan 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Marketing

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Issued by Actorvate Influencer Marketing 29 Jan 2025

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

CRM, CX, UX

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025

Trends for South African SMEs in 2025: Unlocking a new era for growth and innovation

SMEs

Trends for South African SMEs in 2025: Unlocking a new era for growth and innovation

Janice Johnston, Issued by Edge Growth 24 Jan 2025

Social Media

Spotting the signs: Avoiding fake PR gifting scams

24 Jan 2025

Judith Mugeni says success in 2025 will mean harnessing the power of sponsorship in a futuristic environment by returning to fundamental principles (Image supplied)

Marketing

#BizTrends2025: Judith Mugeni - Back to the future, sponsorship in 2025

Judith Mugeni 24 Jan 2025

PR & Communications

Nedbank selects DNA Brand Architects as PR partner

22 Jan 2025

Orange Ink's Portia Mvubu examines the shift in influencer marketing from popularity to genuine influence, referred to as “social opinion leadership" by some brands (image supplied)

Social Media

#BizTrends2025: Orange Ink's Portia Mvubu - Redefining influence, from popularity to leadership and other influencer marketing trends

Portia Mvubu 21 Jan 2025

Branding

You don’t create culture, but you are invited by Nolwazi Radebe, brand strategist at Silverbullet

Nolwazi Radebe, Issued by Sunshinegun 17 Jan 2025

Virgin Active survey reveals the most outrageous wellness trends from 2024

Wellness

Virgin Active survey reveals the most outrageous wellness trends from 2024

16 Jan 2025

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

Media

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 17 Jan 2025

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Media

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Lebo Madiba 16 Jan 2025

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Social Media

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Rirhandzu Shingwenyana 15 Jan 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Marketing

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Melanie Campbell, Issued by RAPT Creative Agency 13 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

#BizTrends2025: Joe Public Engage's Mandlakazi Mpahlwa highlights 3 factors driving PR

PR & Communications

#BizTrends2025: Joe Public Engage's Mandlakazi Mpahlwa highlights 3 factors driving PR

13 Jan 2025

Special Effects Media SA's Casey Mantle new chair of the IAB SA Influencer Marketing Committee for 2025

Digital

Special Effects Media SA's Casey Mantle new chair of the IAB SA Influencer Marketing Committee for 2025

10 Jan 2025

What dietitians say about 2025’s top nutrition trends

Trends

What dietitians say about 2025’s top nutrition trends

Issued by Association for Dietetics in South Africa 9 Jan 2025

Source: © Alphi Social media and content creation can be a lucrative activity, but the transition from full-time corporate employment to independent content creator is not easy says Sipho Alphi Mkhwanazi, who gives 10 tips to help with the transition

Digital

10 tips to pivot from corporate to full-time content creation

Sipho Alphi Mkhwanazi 8 Jan 2025

6 key trends shaping digital marketing in SA in 2025

Marketing

6 key trends shaping digital marketing in SA in 2025

Issued by TDMC 8 Jan 2025

Charity Ekezie dispels myths about Africa on social media. Source: Instagram.

Social Media

Nigerian TikTok star Charity Ekezie uses hilarious skits to dispel ignorance about Africa

Rowland Chukwuemeka Amaefula 2 Jan 2025

Source: © 123rf Amanda Chikara, marketing specialist, FamilySearch – Southern Africa says the changes we’re witnessing are not mere trends but foundational shifts that will define the future of marketing

Marketing

Marketers be warned: Adapt or become obsolete

Amanda Chikara 30 Dec 2024

Huawei rides high as wearables market shifts gears

Technology

Huawei rides high as wearables market shifts gears

Lindsey Schutters 23 Dec 2024

Pictured: Buyi Mafoko

Marketing

Dynamic businesswoman bags glorious international marketing accolade

Issued by Matte BLK 17 Dec 2024

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 17 Dec 2024

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Media

‘News influencers’ are racking up billions of views – and not checking their facts

Kelly Fincham 13 Dec 2024

How to stand out in a sea of influencers

Marketing

How to stand out in a sea of influencers

Issued by Dentsu 12 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Branding

GenNext Awards crown Doritos as South Africa’s coolest snack brand

Issued by DNA Brand Architects 6 Dec 2024

Lipton kicks off summer in style with sizzling Play for Summer campaign

Promotions & Activations

Lipton kicks off summer in style with sizzling Play for Summer campaign

Issued by DNA Brand Architects 5 Dec 2024

Recycling influencers - Are we just following the herd? Unpopular opinion by a HOD

Marketing

Recycling influencers - Are we just following the herd? Unpopular opinion by a HOD

Suwi Kabwe, Issued by Wetpaint Advertising 4 Dec 2024

South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025

Marketing

South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025

Issued by YOUKNOW Technologies 3 Dec 2024

Ogilvy leads Assegai Awards with 46 wins across 10 clients

Marketing

Ogilvy leads Assegai Awards with 46 wins across 10 clients

Issued by Ogilvy South Africa 28 Nov 2024

Star power and celebrity endorsements fuel South Africa’s sports and energy drinks boom

FMCG

Star power and celebrity endorsements fuel South Africa’s sports and energy drinks boom

Issued by Insight Survey 27 Nov 2024