Digital campaigns | Bizcommunity

Digital campaigns | Bizcommunity

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Source: © Facebook Eugene K Mametse, marketing and communications specialist, CPRP – GCIS, explains how Sona presented the government with the opportunity to put together a unified marketing campaign

Marketing & Media

#Sona2025 | The opportunity to showcase the country's achievements and the way forward

Eugene K Mametse 14 Feb 2025

Seasonal marketing campaigns: Unlocking opportunities year-round

Marketing

Seasonal marketing campaigns: Unlocking opportunities year-round

Issued by Tradeway 29 Jan 2025

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Social Media

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Rirhandzu Shingwenyana 15 Jan 2025

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Penquin wins gold at the 2024 New Gen Awards

PR & Communications

Penquin wins gold at the 2024 New Gen Awards

Issued by Penquin 31 Oct 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 12 Nov 2024

Insurance & Actuarial

SA’s insurance industry sees uptick in M&A, with continued deal activity

17 Oct 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

Influencer agency gets double nomination at Bookmark Awards

IAB Bookmarks Awards

Influencer agency gets double nomination at Bookmark Awards

Issued by Brand Influence Agency 18 Jul 2024

Bizcommunity is a finalist in the IAB Bookmark Awards in two categories

Marketing & Media

Bizcommunity: Finalist in 2 IAB Bookmark Awards categories

15 Jul 2024

Khensani Nobanda, IAB South Africa Bookmark Awards jury president and group executive for group marketing and corporate affairs at Nedbank (Image supplied)

IAB Bookmarks Awards

Let’s make magic in the playground of digital marketing

Khensani Nobanda 18 Jun 2024

Jhene Nel is the divisional head of sales at Webfluential. Source: Supplied.

Artificial Intelligence

Navigating AI buzz: enhancing, not replacing human skills in marketing

Jhene Nel 11 Jun 2024

Dentsu Africa’s unstoppable rise: Triumphs at 2024 Pitcher Awards

Digital

Dentsu Africa’s unstoppable rise: Triumphs at 2024 Pitcher Awards

Issued by Dentsu 21 May 2024

Giraffe Creative Awards 2024 winners announced

Advertising

Giraffe Creative Awards 2024 winners announced

Issued by Publicis Groupe Africa 14 May 2024

Spark Media ‘leaps into local’ with new digital ad offering

Digital

Spark Media ‘leaps into local’ with new digital ad offering

Issued by Spark Media 29 Feb 2024

Image supplied. Madelene Cronje, digital campaign lead, +OneX, says machine learning is powerful, bit it is not a substitute for human insight

Digital

Unlocking ROI in digital marketing: The power of human insight and a test-and-learn culture

Madelene Cronje 5 Feb 2024

5 great pieces of advice for South African marketing professionals

Marketing

5 great pieces of advice for South African marketing professionals

Kevin Lancaster, Issued by Broad Media 9 Jan 2024

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

OOH

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

Issued by JCDecaux 30 Nov 2023

Image supplied. Naked’s On Hold Yoga digital campaign takes a humorous look at the frustrations of waiting on hold for a call centre agent

Advertising

#BehindtheCampaign: Naked’s On Hold Yoga digital campaign

Danette Breitenbach 22 Nov 2023

Data driven creative - when marketing is indistinguishable from magic

Marketing

Data driven creative - when marketing is indistinguishable from magic

Issued by Incubeta 13 Nov 2023

AAA student showcase spotlights the next generation of creatives

Education

AAA student showcase spotlights the next generation of creatives

Issued by AAA School of Advertising 19 Oct 2023

Marketing

Autonomous Republic re-appoints Sancia Dos Santos 'Delport as creative executive director

16 Oct 2023

Made in the Cape Market provides exposure to exporters at the V&A Waterfront

Import/Export

Made in the Cape Market provides exposure to exporters at the V&A Waterfront

10 Oct 2023

Machine_ wins gold at 2023 New Gen

Marketing

Machine_ wins gold at 2023 New Gen

Issued by Machine_ 2 Oct 2023

Billboards give digital wings

OOH

Billboards give digital wings

Issued by Mamela Media 22 Sep 2023

Digital

Time to bring back the passion in digital marketing

Mark Botha 7 Aug 2023

Advertising

4 burning questions clients ask about digital campaigns

Natascha Torres 20 Jun 2023

Hoorah secures Debonairs Pizza's digital creative account in a highly competitive pitch

PR & Communications

Hoorah secures Debonairs Pizza's digital creative account in a highly competitive pitch

Issued by Hoorah Digital 20 Jun 2023

Image supplied. Remi du Preez, managing director at Polygon

OOH

Why digital marketers should be thinking pDOOH

Remi du Preez 1 Jun 2023

Harness the full power of print to bring your customer engagement to life

Marketing

Harness the full power of print to bring your customer engagement to life

Issued by JNPR 23 May 2023

Digital

Could digital marketing services become South Africa's next major export opportunity?

Grant Lapping 16 May 2023

#WTMA23: How innovative solutions are reshaping the African travel industry in a post-pandemic world

Tourism

#WTMA23: How innovative solutions are reshaping the African travel industry in a post-pandemic world

Robin Fredericks 18 Apr 2023

Machine_ wins Best Culture and takes home 13 Giraffe Creative Awards

Marketing

Machine_ wins Best Culture and takes home 13 Giraffe Creative Awards

Issued by Machine_ 4 Apr 2023

Source: © Roberto Nickelson 2023 is the time for advertisers to hone their focus on contextually relevant environments says Mark Botha, head of digital at Mediamark

Digital

Contextual relevant digital channels count rather than scale

Mark Botha 27 Mar 2023

Social Media

Social media monitoring delivers better campaign planning

24 Mar 2023

Improving recruitment: The secrets to successful job listings

HR & Management

Improving recruitment: The secrets to successful job listings

Leigh-Anne Cullen, Issued by Pnet 1 Feb 2023

Source: © August de Richelieu Nielsen ONE Ads provides a consistent, comparable and deduplicated view of ads across screens

Research

Nielsen One Ads launches in US

5 Jan 2023

Digital

Treating digital marketing as wasteful is a mistake

Philasande Sokhela 23 Nov 2022

SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.

Digital

7 tips to unlock the full power of machine learning for your campaigns

Carli Gey van Pittius 24 Oct 2022

Digital

Loadshedding affecting digital marketing ROI

Mark-Anthony Goncalves 20 Sep 2022

The marketing technology nexus and the power of Thrivers

Marketing

The marketing technology nexus and the power of Thrivers

De Wet Bisschoff, Issued by Stone 12 Sep 2022

Plan your Amazon strategy, or pay the price. 5 insights for SA brands

Marketing

Plan your Amazon strategy, or pay the price. 5 insights for SA brands

Tim van der Bilt, Issued by Incubeta 18 Aug 2022

Source: © Fauxels © The new MMA Board has been appointed

Mobile

New MMA SA board appointed

17 Aug 2022