Cultural relevance | Bizcommunity

Cultural relevance | Bizcommunity

News

The future of marketing is storified

Marketing

The future of marketing is storified

Candy Dempers, Issued by MediaHeads 360 27 Mar 2025

Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025

Sinmisola Hughes-Obisesan. Source: Supplied.

DEI

#InternationalWomensDay2025: Sinmisola Hughes-Obisesan - A visionary driving Africa's creative future

Karabo Ledwaba 7 Mar 2025

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Advertising

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Issued by Publicis Groupe Africa 3 Mar 2025

Retail

Excellerate Brand Management excels at the 2024 Footprint Awards

Issued by Excellerate Brand Management 25 Feb 2025

Andrea Quaye and Sbusiso Khumalo are on the list.

Advertising

2025 Dare list unveils next-gen Black leaders in creativity

25 Feb 2025

Morning After Island is a Ogilvy Honduras campaign.

Advertising

What is the Ogilvy Network's secret spice?

Karabo Ledwaba 18 Feb 2025

Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

Advertising

Changes for Ogilvy EMEA and UK on eve of WPP 2024 results

14 Feb 2025

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

Social Media

‘Brand chem’: The 2025 trend of collaboration for lasting impact

3 Feb 2025

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Youth Marketing

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Inga Sikweyiya 31 Jan 2025

Integrate to innovate

Radio & Audio

Integrate to innovate

Issued by Motherland OMNi 13 Dec 2024

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Digital

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Carl Jordan, Issued by TikTok 11 Dec 2024

(image supplied)

Marketing

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Advertising

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Mahlatse Mokautu, Issued by Wetpaint Advertising 2 Oct 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

How to build meaningful iconic brands that are connected to culture

Branding

How to build meaningful iconic brands that are connected to culture

Yasmin Kathoria and Lerato Kgatla, Issued by Kantar 4 Sep 2024

Marketing

African marketers gear up for AMC’s 3rd annual awards in Mombasa

4 Sep 2024

Crafting memorable experiences: Effective branded merchandise strategies for events

Events & Conferencing

Crafting memorable experiences: Effective branded merchandise strategies for events

Issued by Tradeway 28 Aug 2024

Gareth Lessing, House of Brave's new ECD appointment: A statement of intent

Advertising

Gareth Lessing, House of Brave's new ECD appointment: A statement of intent

19 Aug 2024

David Kramer brings Ver in die wêreld Kittie to new theatre complex, Die Blik

Theatre

David Kramer brings Ver in die wêreld Kittie to new theatre complex, Die Blik

Terry Levin 30 Jul 2024

Image supplied. For AI to significantly enhance data analytics and processing capabilities, it requires the nuanced interpretation only human minds can provide says Ipsos global head of product testing Dr Nikolai Reynolds

Artificial Intelligence

2 critical challenges the market research industry needs to overcome when using AI

Dr Nikolai Reynolds 12 Jun 2024

#BehindtheSelfie: Elwin Smith, senior manager of group sponsorships at Nedbank

Behind the Selfie

#BehindtheSelfie: Elwin Smith, senior manager of group sponsorships at Nedbank

Aa-isha Hassiem 23 Apr 2024

Branding

Building lasting connections: The art of brand equity

Mongezi Mtati 4 Apr 2024

Social Media

#BizTrends2024: Dean Kriel - Macro communications trends, bringing lightheartedness to life

Dean Kriel, Issued by RAPT Creative Agency 17 Jan 2024

Seizing opportunities: dentsu Africa's positive outlook for 2024

Marketing

Seizing opportunities: dentsu Africa's positive outlook for 2024

Dawn Rowlands, Issued by Dentsu 12 Dec 2023

#BizTrends2024: Multi-platform, multi-industry, multimedia reports

Trends

#BizTrends2024: Multi-platform, multi-industry, multimedia reports

Issued by Bizcommunity.com 27 Nov 2023

Source: © Adeniji Aabdullah Podcasting can reinvigorate newsrooms, and it is doing just that in Africa

Online Media

Podcasting reinvigorating newsrooms in Africa

13 Sep 2023

Source: © 123rf The newly formed MMA SA Youth Development Board has elected its leadership team

Youth Marketing

MMA SA Youth Development Board chair and vice-chair announced

18 Aug 2023

The 5 keys to stokvel advertising success

Marketing

The 5 keys to stokvel advertising success

Issued by MegaVision Media 8 Aug 2023

Image supplied. Mushambi Mutuma examones how technology is transforming marketing strategies for a digital future

IAB Bookmarks Awards

Embedding tech into creativity: transforming marketing strategies for a digital future

Mushambi Mutuma 31 Jul 2023

Marketing

3 ways to update your marketing to the latest version

Tanya Pato 28 Nov 2022

Marketing

Warc releases Marketer's Toolkit 2023: Global Trends Report

10 Nov 2022

Branding

3 ways to breathe life into your brand personality

Sarah-Jane Viljoen 31 Oct 2022

Nedbank IMC 2022 conference paper captures marketing relevance

Marketing

Nedbank IMC 2022 conference paper captures marketing relevance

Issued by IMC Conference 23 Sep 2022

#YouthMonth: Entrepreneur Mpho Mohaswa builds a bright future in beverages

FMCG

#YouthMonth: Entrepreneur Mpho Mohaswa builds a bright future in beverages

Lauren Hartzenberg 21 Jun 2022

Highsnobiety Not-in-Paris-Lookbook. Source: Highsnobiety

Fashion & Homeware

Zalando acquires majority stake in Highsnobiety, merging content and commerce

14 Jun 2022

Reality reimagined, enter the virtual influencer

Digital

Reality reimagined, enter the virtual influencer

Natasha Miller 12 May 2022

A DOOH camapign by Kevani, an out of home (OOH) sales organisation headquartered in LA in the US during the Super Bowl

OOH

Out of Home: driving home the purchasing decision

Danette Breitenbach 8 Mar 2022

D&AD Shift with Google creative programme develops new talent

Advertising

D&AD Shift with Google creative programme develops new talent

4 Mar 2022

#BizTrends2022: Khumo Theko to present 'Connecting in the Knowledge-based Era'

Trends

#BizTrends2022: Khumo Theko to present 'Connecting in the Knowledge-based Era'

Emily Stander 10 Dec 2021

What to expect from BizTrends 02.02.2022

Trends

What to expect from BizTrends 02.02.2022

Issued by Bizcommunity.com 31 Jan 2022

#ACACelebratingDiversity: With Loerie Grand Prix winners Carl Willoughby and Sanele Ngubane

ACA Celebrating Diversity

#ACACelebratingDiversity: With Loerie Grand Prix winners Carl Willoughby and Sanele Ngubane

9 Nov 2021

#Loeries2021: 'Purpose over persuasion seems to be the order of the day', says Saf Sindhi

Loeries Creative Week

#Loeries2021: 'Purpose over persuasion seems to be the order of the day', says Saf Sindhi

Evan-Lee Courie 13 Oct 2021

Loeries Creative Week

#Loeries2021: 'Brand communicators need to show up, listen more and be better,' says Justine Drake

Evan-Lee Courie 13 Oct 2021

It's time for more brands to Tweet

Social Media

It's time for more brands to Tweet

7 Sep 2021

Switching it up - reverse mentorship a modern alternative to traditional model

Management & Leadership

Switching it up - reverse mentorship a modern alternative to traditional model

Roland Innes 2 Jun 2021

Research

Boosting brand purpose by solving value-action gaps in Africa

Adeola Tejumola, Issued by Kantar 25 Mar 2021