Copywriter | Bizcommunity

News

Teach your creatives to think: Unpopular opinion by a copywriter

Marketing

Teach your creatives to think: Unpopular opinion by a copywriter

Athi Sokutu, Issued by Wetpaint Advertising 1 day

Source: Gallo Images

Loeries Creative Week

#Loeries: ‘Afrobeats didn’t get big until Nigerians stopped trying to sound American’

Lindsey Schutters 11 Oct 2024

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Advertising

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Mahlatse Mokautu, Issued by Wetpaint Advertising 2 Oct 2024

Loeries has announced this year's international jury presidents (Image supplied)

Loeries Creative Week

Loeries 2024 announces global creative leaders jury presidents

27 Sep 2024

Deadlines have been announced. Source: Supplied.

Advertising

The One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

Branding

Inside Cell C’s bold new brand identity with Shift

10 Sep 2024

The young creatives will be coached by Ana Rocha. Source: Supplied.

Advertising

Young South African talents to join elite Creative LIAisons Academy in Las Vegas

5 Sep 2024

The series stars South African female personalities.

Women's Month

Worth in progress: All women McCann creative team launches L'Oréal Paris SA campaign

30 Aug 2024

The Loeries unveils diverse 2024 youth committee from Africa and the Middle East

Loeries Creative Week

The Loeries unveils diverse 2024 youth committee from Africa and the Middle East

27 Aug 2024

Branding

Fire your Raygun: How a challenger mindset can turn the tables and steal the spotlight

Gavin Whitfield 21 Aug 2024

Image supplied. Blue Ribbon Bread’s latest TTL campaign from Retroviral plays on the insight that moms always get us and know everything

Advertising

#BehindtheCampaign: Blue Ribbon's The Mmmm Yum Taste that makes mom great

Danette Breitenbach 8 Aug 2024

Promotions: Because who needs job satisfaction anyway? Unpopular opinion by a CEO

Advertising

Promotions: Because who needs job satisfaction anyway? Unpopular opinion by a CEO

Petra Mc Cardle, Issued by Wetpaint Advertising 7 Aug 2024

Source: © LIA Michelle Marais, senior copywriter at Dentsu Creative and a 2024 Cannes See It.Be It. recipient talks about being a female in the creative industry at the tip of Africa

Women's Month

#WomensMonth: Michelle Marais - Working in advertising takes guts; as a woman even more so

Danette Breitenbach 6 Aug 2024

Vuyo Dabula stars in the campaign. Source: Ogilvy.

Advertising

#BehindtheCampaign: Vuyo Dabula & Ogilvy SA come alive in action packed Sunbet ad

6 Aug 2024

#WomensMonth: VML SA's Ana Rocha - "Women need to take up and own their own space"

Women's Month

#WomensMonth: VML SA's Ana Rocha - "Women need to take up and own their own space"

Danette Breitenbach 1 Aug 2024

(Image supplied) Off the back of Youth Month, the IAB South Africa Bookmark Awards has launched its Learner Jury Initiative

IAB Bookmarks Awards

IAB SA Bookmark Awards launches Learner Jury initiative

17 Jul 2024

Rimmel uncover – and displays – Beauty in Real Time

Advertising

Rimmel uncover – and displays – Beauty in Real Time

Issued by Publicis Groupe Africa 3 Jul 2024

AAA School of Advertising Open Day 5 and 6 July

Education

AAA School of Advertising Open Day 5 and 6 July

Issued by AAA School of Advertising 3 Jul 2024

$Yoshin Leonard is a copywriter at TBWA\Hunt\Lascaris Johannesburg. Source: Supplied.$

Youth Month

#YouthMonth: Yoshin Leonard - Young people's voice is a right

Danette Breitenbach 26 Jun 2024

Image supplied. VML South Africa’s recent 360 ad campaign for Cadbury LunchBar campaign was born from a rebellious irreverence and ‘back to magic’ approach. And fun!

Advertising

#BehindtheCampaign: #thelunchbarman has it figured out

24 Jun 2024

Andile Mzobe is the founder of AJ Digital Agency. Source: Supplied.

Youth Month

#YouthMonth: Andile Mzobe - a rising star in the digital arena

Karabo Ledwaba 13 Jun 2024

Eleven mentees have been chosen.

Advertising

11 African mentees join LIA creative coaching programme

12 Jun 2024

#YouthMonth: The Open Chair revived to create more senior seats for women in the industry

Youth Month

#YouthMonth: The Open Chair revived to create more senior seats for women in the industry

Danette Breitenbach 11 Jun 2024

Source: UG Standard Metropolitan Republic Uganda at the 2023 Silverback Awards. Pictured centre is Josephine Muvumba, MD

Africa Month

#AfricaMonth: Josephine Muvumba, MD, Metropolitan Republic Uganda - Bringing Africa closer

Danette Breitenbach 31 May 2024

Courtney Williams is part of the cohort. Source: LinkedIN.

Cannes Lions

Lions announces 2024 scholarship recipients, SA on the list

30 May 2024

#BehindtheCampaign: Make it KFC!

Promotions & Activations

#BehindtheCampaign: Make it KFC!

30 May 2024

SheBeen campaign reimagines women’s safety in taverns

Advertising

SheBeen campaign reimagines women’s safety in taverns

Issued by Joe Public 21 May 2024

Publicis Groupe Africa is flying the flag high for Africa at Cannes

PR & Communications

Publicis Groupe Africa is flying the flag high for Africa at Cannes

Issued by Publicis Groupe Africa 29 Apr 2024

Cannes Lions has unveiled its latest cohort

Cannes Lions

Cannes Lions has unveiled its latest cohort

Issued by Dentsu 11 Apr 2024

Love at First Flight: Lift collaborates with Jo Watson for an in-flight book launch

Travel

Love at First Flight: Lift collaborates with Jo Watson for an in-flight book launch

9 Feb 2024

Image source: wirestock –

Remuneration & Payroll

Annual Ad Talent Salary Survey: Know your worth

25 Jan 2024

Brands need to be cautious when it comes to tech trends. Look at what’s happening with NFTs

Media

Brands need to be cautious when it comes to tech trends. Look at what’s happening with NFTs

Sam Spiller, Issued by Clockwork 22 Jan 2024

Image supplied.
The One Club for Creativity’s Global Creative Rankings 2023 have been announced with ? and us Dubai named the Regional Agency for the Middle East and Africa.

The One Club for Creativity

‿ and us Dubai named One Club's top Middle East and Africa agency

5 Jan 2024

$The campaign was created by TBWA\Hunt Lascaris. Source: YouTube.$

Advertising

#BehindtheCampaign: Check into easy with City Lodge Hotels

Karabo Ledwaba 21 Nov 2023

Advertising

Thuso Mbedu: L'Oréal's first Black brand ambassador for sub-Saharan Africa

17 Nov 2023

Boomtown graphic designer makes it a hat-trick for Brands & Branding

Branding

Boomtown graphic designer makes it a hat-trick for Brands & Branding

Issued by Boomtown 31 Oct 2023

The Digital Media Collective appoints strategic account director Zandile Dlamini

Digital

The Digital Media Collective appoints strategic account director Zandile Dlamini

Issued by TDMC 18 Oct 2023

Loeries Creative Week

Chicken Licken wins Brand of the Year at the Loerie Awards for the 7th consecutive year

Issued by Joe Public 11 Oct 2023

#MusicExchange: Namakau Star releases latest single Boomerang

#MEX Music Exchange

#MusicExchange: Namakau Star releases latest single Boomerang

Martin Myers 11 Oct 2023

The facilitators and the high school learners who attended the inaugural Loeries High Schools Programme (Image: Danette Breitenbach)

Loeries Creative Week

#Loeries2023: Inaugural Loeries High Schools Programme - Setting the foundation of the industry

Danette Breitenbach 10 Oct 2023

3 Grand Prix awarded at first round of Loeries 2023 awards

Loeries Creative Week

3 Grand Prix awarded at first round of Loeries 2023 awards

Issued by Loeries 10 Oct 2023

2023 Loeries Young Creatives Award goes to Bernice Puleng Mosala

Loeries Creative Week

2023 Loeries Young Creatives Award goes to Bernice Puleng Mosala

Issued by Loeries 9 Oct 2023

Source: Gallo Images Ogilvy won a total of 16 Loeries at the 45 Loeries

Loeries Creative Week

#Loeries2023: 232 Loeries awarded

Danette Breitenbach 9 Oct 2023

$Luca Gallarelli, Group CEO, TBWA\ South Africa being interviewed (Image: Terry Levin)$

Loeries Creative Week

Birdwatching at the Loeries: E4 - Self-Disruption

6 Oct 2023

Source: Gallo Images Ogilvy SA won one of three Grand Prix at the Loeries last night

Loeries Creative Week

#Loeries2023: First 3 Grand Prix awarded

6 Oct 2023

$Alex Pineda is CCO for TBWA\Helsinki. Source: Supplied.$

Advertising

Alex Pineda appointed to CCO role at TBWA\Helsinki

21 Sep 2023

#Newsmaker: Marcus Moshapalo on how fear can inspire great work

Advertising

#Newsmaker: Marcus Moshapalo on how fear can inspire great work

Karabo Ledwaba 14 Sep 2023

Chris Moerdyk has had a lifetime of experiences. Source: Supplied.

Advertising

Chris Moerdyk reflects on a lifetime of storytelling: From war zones to iconic ads

Brendan Seery 11 Sep 2023

EXCLUSIVE #RWC2023: Checkers Sixty60's message of support - "We'll bring it home"

Advertising

EXCLUSIVE #RWC2023: Checkers Sixty60's message of support - "We'll bring it home"

Danette Breitenbach 8 Sep 2023