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Consumer behaviour | Bizcommunity

News

Understanding citizen’s service delivery concerns, voter outcomes and consumer behavior
ESG & Sustainability
Understanding citizen’s service delivery concerns, voter outcomes and consumer behavior

Craig Schwabe, Issued by AfricaScope/GeoScope 14 hours

Source:
Marketing & Media
South African brands poised to lead as influencer marketing industry surges globally

10 Jul 2024

South Africa Grocery Shopper Report: Understanding SA’s evolving shoppers
Retail
South Africa Grocery Shopper Report: Understanding SA’s evolving shoppers

8 Jul 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering
Marketing & Media
Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

Ornico releases SA social media landscape report 2024 - Now available for download
Marketing & Media
Ornico releases SA social media landscape report 2024 - Now available for download

Issued by Ornico 2 Jul 2024

AI campaigns to humour-driven engagement. Where are we going?
Marketing & Media
AI campaigns to humour-driven engagement. Where are we going?

Issued by AAA School of Advertising 1 Jul 2024

A new era for Smart Media: Expanding their reach with Pick n Pay family stores
Retail
A new era for Smart Media: Expanding their reach with Pick n Pay family stores

Issued by Smart Media 28 Jun 2024

Revolutionising retail in South Africa through gamification
Retail
Revolutionising retail in South Africa through gamification

Rakhee Naik, Issued by KLA 27 Jun 2024

Consumer mind mapping: how to become a splash of hot pink in a sea of grey
Retail
Consumer mind mapping: how to become a splash of hot pink in a sea of grey

Vanessa Bosman 25 Jun 2024

Where will your focus be for the rest of 2024? Ours is on creating better customer connections
Marketing & Media
Where will your focus be for the rest of 2024? Ours is on creating better customer connections

Nombini Mehlomakulu, Issued by Ebony+Ivory 24 Jun 2024

Source: © Bizcommunity (L to r): Ogilvy UK vice-chairman Rory Sutherland and creative activist and Number 10 founder Ahmed Tilly talk to Mongezi Mtati, brand strategist at Rogerwilco, on why an emotional response to advertising is essential for brands
Marketing & Media
From Provocative to Evocative: Why an emotional response to advertising is essential for brands

Mongezi Mtati 20 Jun 2024

The world’s most chosen brands
Marketing & Media
The world’s most chosen brands

Issued by Kantar 19 Jun 2024

Image supplied. For AI to significantly enhance data analytics and processing capabilities, it requires the nuanced interpretation only human minds can provide says Ipsos global head of product testing Dr Nikolai Reynolds
Marketing & Media
2 critical challenges the market research industry needs to overcome when using AI

Dr Nikolai Reynolds 12 Jun 2024

The Refill Revolution - The Body Shop celebrates World Environment Month and Refill Day
Retail
The Refill Revolution - The Body Shop celebrates World Environment Month and Refill Day

Issued by The Body Shop South Africa 11 Jun 2024

Image source: cottonbro studio from
HR & Management
Most desired tech skills in today's workplace

10 Jun 2024

What do you do with your end-of-use appliances?
Retail
What do you do with your end-of-use appliances?

10 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends
Marketing & Media
4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Source: © GGA South Africa’s townships, rural and peri-urban areas are seeing changes in consumer behaviour as card device penetration grows
Retail
Card acceptance spurs economic growth in underserved communities

31 May 2024

Image source: ttatty –
Legal
Don't be duped: Tips to protecting fashion IP against replicas

Gaby Meintjes 30 May 2024

Mastering resilience: How preparation beats the odds in building agribusiness
Agriculture
Mastering resilience: How preparation beats the odds in building agribusiness

24 May 2024

The power of place in modern marketing
Marketing & Media
The power of place in modern marketing

Christen Werth & Paul Stemmet, Issued by Dentsu 23 May 2024

Sho't Left Travel Week relaunched: Boosting domestic tourism in South Africa
Tourism & Travel
Sho't Left Travel Week relaunched: Boosting domestic tourism in South Africa

Robin Fredericks 4 Jun 2024

Amazon is here: Dentsu South Africa is ready!
Marketing & Media
Amazon is here: Dentsu South Africa is ready!

Sadiqah Levy, Issued by Dentsu 22 May 2024

Consumer preferences evolve in 2024 - Consumer Outlook 2024
Retail
Consumer preferences evolve in 2024 - Consumer Outlook 2024

14 May 2024

Ogilvy launches pioneering health influencer offering in South Africa
Marketing & Media
Ogilvy launches pioneering health influencer offering in South Africa

Issued by Ogilvy South Africa 13 May 2024

SA's online retail sector shows significant growth
Retail
SA's online retail sector shows significant growth

9 May 2024

Better understanding of the long-term consumer landscape can improve marketing effectiveness
Marketing & Media
Better understanding of the long-term consumer landscape can improve marketing effectiveness

David Blyth, Issued by Delta Victor Bravo 8 May 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024
Marketing & Media
Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

Issued by KLA 7 May 2024

As purse strings draw tighter under the strain of an economy in flux, challenger brands are stepping into the spotlight says Lebo Madiba, PR Powerhouse
Marketing & Media
The rise of the new maestros: The challenger brands

Lebo Madiba 30 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand
Marketing & Media
Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Source:
Marketing & Media
Warc releases The Future of Measurement Report

19 Apr 2024

Yellowwood looks forward to the 20th anniversary of GenNext
Marketing & Media
Yellowwood looks forward to the 20th anniversary of GenNext

Issued by TBWA 18 Apr 2024

E-commerce surge spells opportunity for SA's SME transporters
Logistics & Transport
E-commerce surge spells opportunity for SA's SME transporters

Justin Manson 11 Apr 2024

What are SA shoppers spending money on in 2024?
Retail
What are SA shoppers spending money on in 2024?

8 Apr 2024

Parents turn to private labels as the rising cost of living bites
Retail
Parents turn to private labels as the rising cost of living bites

5 Apr 2024

Francois Viviers is group head of marketing and communications. Source: Supplied.
Marketing & Media
Capitec Bank's journey to becoming one of the world's strongest banking brands

Karabo Ledwaba 4 Apr 2024

Propelair’s Flush for the Future: Saving our planet is remarkably simple
ESG & Sustainability
Propelair’s Flush for the Future: Saving our planet is remarkably simple

Issued by Propelair SA 3 Apr 2024

SA’s best-selling automakers in March 2024
Automotive
SA’s best-selling automakers in March 2024

Ryan Bubear 3 Apr 2024

When did clients become advertisers? Unpopular opinion by a chief creative officer
Marketing & Media
When did clients become advertisers? Unpopular opinion by a chief creative officer

Issued by Wetpaint Advertising 3 Apr 2024

Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)
Marketing & Media
Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)

Issued by BMi Research 3 Apr 2024

Source: Kabelo Makeke, Standard Bank head; personal and private banking SA.
Finance
Standard Bank SA expands physical presence amidst digital transformation

4 Apr 2024

Unlocking global sales potential for local businesses
Retail
Unlocking global sales potential for local businesses

Mark Mwongela Ngungi 2 Apr 2024

Source:
Marketing & Media
20 key trends from VML's Tomorrow’s Commerce report

28 Mar 2024

South Africa’s premier influencer think-tank and festival returns
Marketing & Media
South Africa’s premier influencer think-tank and festival returns

Issued by OnPoint PR 27 Mar 2024

90s and 2000s nostalgia is shaping consumer choices
Retail
90s and 2000s nostalgia is shaping consumer choices

27 Mar 2024

Spar shows strength in SA with retail sales growth of 7.1%
Retail
Spar shows strength in SA with retail sales growth of 7.1%

27 Mar 2024

4 habits keeping your brand poor
Marketing & Media
4 habits keeping your brand poor

Issued by Ipsos 26 Mar 2024

99% of consumers have changed their FMCG shopping habits to save money
Retail
99% of consumers have changed their FMCG shopping habits to save money

22 Mar 2024

Latest Maps data reveals key insights into consumer media habits
Retail
Latest Maps data reveals key insights into consumer media habits

22 Mar 2024

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