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Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 5 hours

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

Blue Label Media partners with African Bank to roll out new corporate identity across 155 buses

Branding

Blue Label Media partners with African Bank to roll out new corporate identity across 155 buses

Issued by Blue Label Media 8 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Source: Supplied.

Property

Amazing Spaces transcends the traditional real-estate model

4 Nov 2024

8 Cannes Lions! Insights from working on a global award-winning campaign

Advertising

8 Cannes Lions! Insights from working on a global award-winning campaign

Issued by Neto+Shookan 23 Oct 2024

Marketing

Why brand marketing is important for your business even though you only want sales

Issued by Firejuice 18 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

Advertising

LIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

Nicky Verd, a digital futurist and author of the book, Disrupt Yourself or Be Disrupted (Image supplied)

IMC Conference

#NedbankIMC2024: Nicky Verd – the future of marketing and business is data-driven

Danette Breitenbach 3 Oct 2024

Creative giants: Iconic gantries captivate audiences

OOH

Creative giants: Iconic gantries captivate audiences

Issued by Provantage 16 Sep 2024

#OrchidsandOnions: Showmax and Eric Cantona make a scene in the name of marketing

#OrchidsandOnions

#OrchidsandOnions: Showmax and Eric Cantona make a scene in the name of marketing

Brendan Seery 26 Aug 2024

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Research

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Issued by KLA 21 Aug 2024

Image source: Aidan Howe from

Legislation

SA legislative hold-up and its impact on the online gambling industry

Sihle Bulose and Zanrie Linstrom 16 Aug 2024

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

OOH

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

Issued by Primedia Out-of-Home 16 Aug 2024

Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.

Marketing

#BehindtheSelfie: Darren Mckinon, shareholder and commercial director at Epic Outdoor

Aa-isha Hassiem 7 Aug 2024

Investing in the Mzanzi Media and Entertainment Fund (MMEF): Simple, secure, and high-yielding

Media

Investing in the Mzanzi Media and Entertainment Fund (MMEF): Simple, secure, and high-yielding

Issued by eQvest 22 Jul 2024

Marketing

News producers, PR and marketers collaboration for societal impact

Amanda Chikara 22 Jul 2024

Primedia Malls secures partnership renewal with Pareto Limited

Marketing

Primedia Malls secures partnership renewal with Pareto Limited

Issued by Primedia Out-of-Home 15 Jul 2024

Why OOH needs to feature in your next Gen Z campaign

OOH

Why OOH needs to feature in your next Gen Z campaign

Mali Motsumi-Garrido, Issued by Tractor Outdoor 11 Jul 2024

Source: © 123rf Scopen research shows how media fragmentation means creative agencies and media partners need to have closer connections.

Marketing & Media

Scopen: Marketers seek close collaboration between creative and media agencies

10 Jul 2024

One person’s trash, is another person’s treasure

OOH

One person’s trash, is another person’s treasure

Issued by Mamela Media 9 Jul 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

Celebrating 13 years of impactful service and pioneering new paths

Advertising

Celebrating 13 years of impactful service and pioneering new paths

Issued by Blue Label Media 3 Jul 2024

Rimmel uncover – and displays – Beauty in Real Time

Advertising

Rimmel uncover – and displays – Beauty in Real Time

Issued by Publicis Groupe Africa 3 Jul 2024

Klipdrift launches "That's Gold" campaign: Celebrating golden moments with the Springboks

FMCG

Klipdrift launches "That's Gold" campaign: Celebrating golden moments with the Springboks

Issued by Heineken Beverages 1 Jul 2024

AI campaigns to humour-driven engagement. Where are we going?

Advertising

AI campaigns to humour-driven engagement. Where are we going?

Issued by AAA School of Advertising 1 Jul 2024

Outdoor network expands digital rotator network with new site in George

Advertising

Outdoor network expands digital rotator network with new site in George

Issued by Provantage 27 Jun 2024

Nando’s and Castle Lite unite in harmonious partnership

OOH

Nando’s and Castle Lite unite in harmonious partnership

26 Jun 2024

(Image supplied) Tickets for the Bookmark Awards 2024 ceremony and the Finalists’ Showcase are now available

IAB Bookmarks Awards

The Bookmark Awards 2024 — Another year of moving the industry forward: Tickets now available

13 Jun 2024

Product drops don’t pay the bills: The unseen struggles of influencers

Marketing

Product drops don’t pay the bills: The unseen struggles of influencers

Emma Odendaal, Issued by Dentsu 6 Jun 2024

SA rugby stars joins forces with Nescafé in Make Your World campaign

Retail Marketing

SA rugby stars joins forces with Nescafé in Make Your World campaign

5 Jun 2024

Mzanzi Media and Entertainment Fund (MMEF) - A journey of innovation and impact

Financial Services

Mzanzi Media and Entertainment Fund (MMEF) - A journey of innovation and impact

Issued by eQvest 31 May 2024

Out-of-home Golf Ads – At work while consumers play

OOH

Out-of-home Golf Ads – At work while consumers play

Issued by Provantage 30 May 2024

Primedia unifies Outdoor & Retail under Bongumusa Makhathini

OOH

Primedia unifies Outdoor & Retail under Bongumusa Makhathini

Issued by Primedia Out-of-Home 23 May 2024

Creating for a cause: Sauce Advertising is Reach For A Dream's CSR agency

ESG

Creating for a cause: Sauce Advertising is Reach For A Dream's CSR agency

Issued by Sauce Advertising 17 May 2024

Bumble has said the ad will be taken down. Source: X.

Advertising

Bumble apologises for celibacy ad

Karabo Ledwaba 14 May 2024

#30YearsOfFreedom features on Nasdaq billboard

Branding

#30YearsOfFreedom features on Nasdaq billboard

26 Apr 2024

Marketing

Influencer marketing: A symbiotic relationship for brands and influencers

Melusi Makhoba 4 Mar 2024

Primedia Broadcasting launches Corporates that Care on World NGO Day

Radio & Audio

Primedia Broadcasting launches Corporates that Care on World NGO Day

Issued by Primedia Broadcasting 29 Feb 2024

Marketing

Influencer marketing: The key to resilience in uncertain economic times

Albert Makoeng 28 Feb 2024

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Digital

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Tanja De Korte, Lesego Ngcamu, Penson Mlotshwa & Zia Nammooya 27 Feb 2024

OOH

Notice: Calling all out-of-home media practitioners and brand heads

Issued by Kabelo Kale 12 Feb 2024

Oasis Digital Networks launches DigiMax Digital Billboard Network at Africa Padel

OOH

Oasis Digital Networks launches DigiMax Digital Billboard Network at Africa Padel

Issued by Oasis Digital Networks 30 Jan 2024

Image supplied.

OOH

Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

Pioneering mindful advertising with Inverroche Gin

OOH

Pioneering mindful advertising with Inverroche Gin

Issued by OnPoint PR 12 Dec 2023

Drunk Drivers Stay For Free

Advertising

Drunk Drivers Stay For Free

Issued by Clockwork 6 Dec 2023

“…Oh the places you'll go!”

OOH

“…Oh the places you'll go!”

Issued by Mamela Media 5 Dec 2023

All the right sites in all the right places

OOH

All the right sites in all the right places

Issued by Tractor Outdoor 5 Dec 2023