Out-of-Home | Bizcommunity

Out-of-Home | Bizcommunity

News

#BizTrends2025: E-commerce fuels surge in last-mile delivery demand

Trends

#BizTrends2025: E-commerce fuels surge in last-mile delivery demand

Damian Velayadum 6 Feb 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Social Media

The price of South African influence

Karabo Ledwaba 25 Nov 2024

Small entrepreneurs are expected to benefit from the agreement. Source: Supplied.

OOH

R100k in street pole ads granted to entrepreneurs

Karabo Ledwaba 22 Nov 2024

Provantage – a transformative journey in action

OOH

Provantage – a transformative journey in action

Issued by Provantage 18 Nov 2024

ECD operators urged to participate in mass registration drive

Primary & Secondary Education

ECD operators urged to participate in mass registration drive

13 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

What South Africans want from bars and restaurants

Trends

What South Africans want from bars and restaurants

21 Oct 2024

Primedia Malls appoints Kirsten Mercer as new chief revenue officer

OOH

Primedia Malls appoints Kirsten Mercer as new chief revenue officer

Issued by Primedia Out-of-Home 15 Oct 2024

$TBWA\Hunt Lascaris welcomes Savanna, as it's appointed as the brand's new creative agency$

Advertising

TBWA\Hunt Lascaris welcomes Savanna, as it's appointed as the brand's new creative agency

Issued by OnPoint PR 10 Oct 2024

Levi’s reaffirms its place in pop culture with new campaign featuring Beyoncé

Retail Marketing

Levi’s reaffirms its place in pop culture with new campaign featuring Beyoncé

10 Oct 2024

Mid-year Consumer Outlook for South Africa shows ‘financial polarisation’ between consumers

Retail

Mid-year Consumer Outlook for South Africa shows ‘financial polarisation’ between consumers

Issued by NielsenIQ 8 Oct 2024

Leap by Provantage: Transforming sustainability across Africa

ESG

Leap by Provantage: Transforming sustainability across Africa

Issued by Provantage 8 Oct 2024

It's not a bakkie, it's a Hilux

Advertising

It's not a bakkie, it's a Hilux

Issued by Publicis Groupe Africa 7 Oct 2024

Lions Cricket and Primedia join forces in new exclusive 3-year media partnership

Media

Lions Cricket and Primedia join forces in new exclusive 3-year media partnership

Issued by Primedia Broadcasting 26 Sep 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Branding

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Media

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Issued by Ornico 25 Sep 2024

Fixing the bAIs performed well at the AME Awards. Source: YouTube.

Advertising

Middle East shines at AME Awards 2024 with leading AI campaign

20 Sep 2024

Creative giants: Iconic gantries captivate audiences

OOH

Creative giants: Iconic gantries captivate audiences

Issued by Provantage 16 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Media

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Issued by Kantar 5 Sep 2024

Real-time wins: How Vicinity Media's omnichannel solution scored Lay's a 32.4% retail boost

Advertising

Real-time wins: How Vicinity Media's omnichannel solution scored Lay's a 32.4% retail boost

Issued by Vicinity Media 28 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Views from the Townships by Kabelo

Marketing

Views from the Townships by Kabelo

Kabelo Kale, Issued by Kabelo Kale 19 Aug 2024

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

OOH

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

Issued by Primedia Out-of-Home 16 Aug 2024

Consumers shift their online buying behaviour

E-commerce

Consumers shift their online buying behaviour

13 Aug 2024

Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.

Marketing

#BehindtheSelfie: Darren Mckinon, shareholder and commercial director at Epic Outdoor

Aa-isha Hassiem 7 Aug 2024

(Image supplied) Reveel and Virgin Active SA are launching a pioneering digital network in health & wellness clubs across South Africa

OOH

DOOH initiative to transform health & wellness landscape

5 Aug 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

Investing in the Mzanzi Media and Entertainment Fund (MMEF): Simple, secure, and high-yielding

Media

Investing in the Mzanzi Media and Entertainment Fund (MMEF): Simple, secure, and high-yielding

Issued by eQvest 22 Jul 2024

Markets & Investment

Coronation launches new brand campaign: Invest early, you’ll be so happy you did

Issued by Coronation 18 Jul 2024

Jacques du Preez appointed to the World Out of Home Organization board

OOH

Jacques du Preez appointed to the World Out of Home Organization board

Issued by Provantage 15 Jul 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

Vicinity Media: How we use DOOH in our retail solution

Retail

Vicinity Media: How we use DOOH in our retail solution

Sharné Daniels, Chanté Naidoo & Olav Westphal, Issued by Vicinity Media 5 Jul 2024

JCDecaux South Africa announces new head of sales: malls

OOH

JCDecaux South Africa announces new head of sales: malls

Issued by JCDecaux South Africa 2 Jul 2024

AI campaigns to humour-driven engagement. Where are we going?

Advertising

AI campaigns to humour-driven engagement. Where are we going?

Issued by AAA School of Advertising 1 Jul 2024

Outdoor network expands digital rotator network with new site in George

Advertising

Outdoor network expands digital rotator network with new site in George

Issued by Provantage 27 Jun 2024

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Radio & Audio

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Issued by Primedia Broadcasting 26 Jun 2024

#NowServingSelfCare: Behind Nestlé’s Hot Chocolate award-winning campaign platform

Marketing

#NowServingSelfCare: Behind Nestlé’s Hot Chocolate award-winning campaign platform

Issued by Nestle 24 Jun 2024

Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension

OOH

Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension

Issued by Provantage 5 Jun 2024

JCDecaux South Africa announces new sales director

OOH

JCDecaux South Africa announces new sales director

Issued by JCDecaux South Africa 4 Jun 2024

Out-of-home Golf Ads – At work while consumers play

OOH

Out-of-home Golf Ads – At work while consumers play

Issued by Provantage 30 May 2024

Primedia unifies Outdoor & Retail under Bongumusa Makhathini

OOH

Primedia unifies Outdoor & Retail under Bongumusa Makhathini

Issued by Primedia Out-of-Home 23 May 2024

The rise of retail media in marketing strategies

Marketing

The rise of retail media in marketing strategies

Ruchelle Mouton, Issued by Tractor Outdoor 8 May 2024