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Sean began his working career in 1996 at Credit Suisse in London, where he worked in derivatives for a period of 3 years. During this time, Sean began developing tactical applications for the bank. Upon returning to South Africa, Sean developed South Africa's first online share trading software which he licensed to E*Trade. In 2000 Sean co-founded Entelligence with prominent SA banker, GT Ferreira. Entelligence went on to provide tech services to numerous corporates, and a number of successful products were also developed & sold, including: MyGate (SA's biggest online payment gateway), Performance (performance management software - Entelligence sold 38,000 licenses) and eventually Entelligence developed the core technology that powers Ad Dynamo's contextual advertising platform. In 2009 Entelligence disposed of all assets to focus solely on Ad Dynamo.