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Estelle van Tonder is a Professor of Marketing at the University of South Africa. She holds a DCom
degree in Marketing Management and is an NRF rated researcher. Her research focuses on customer citizenship behaviour. She is particularly interested in advancing the understanding of the social support and help customers provide to other customers in the retail environment and has initiated and managed several collaborative research projects with international colleagues in this regard. Her research has been published in international highly regarded peer-reviewed journals, most notably the Journal of Business Research, Journal of Consumer Marketing and International Journal of Retailing and Consumer Services. As a specialist in her field, Estelle regularly speaks at International conferences, acts as a referee for various international journals and conferences, has made several textbook contributions, is involved in postgraduate supervision and examination and acts as a consultant for industry.