
Building brands in emerging markets
Cuan Chelin 23 Jun 2014
Subscribe to daily business and company news across 19 industries
×Cuan Chelin is Founder/CEO at Super-Brands Group. He completed his BCOM Honours (cum laude) and earned a Chartered Accountant (South Africa) qualification in 2004 before enrolling with the internationally acclaimed, Edinburgh Business School's MBA program. With over 10 years of senior management experience, his previous roles included heading up a consultancy division on business growth at BDO Spencer Steward Inc, as well as CEO of the House of Paint and executive at Chemical Specialities (Chemspec).
Cuan Chelin is Founder/CEO at Super-Brands Group. He is a sport fanatic, helicopter pilot, kite surfer, chartered accountant, entrepreneur.
Chelin's vision and leadership led to the creation of Super-Brands which he then transformed into a focused group, specialising in the distribution and retailing of popular brands in South Africa. As the company's CEO, Chelin built up Super-Brands from an initial team of 8 to over 220 before selling their brand distribution business to a listed Group.
He was featured on the cover of the June 2014 Entrepreneur magazine and continues to grow a remarkable portfolio of leading businesses including South Africa's largest online sports betting website - Sportingbet, a toy retail chain - Toy Kingdom and a Joint Venture with the South African Golf Association to run Handicaps in South Africa - Handicaps Network Africa. He has a proven track record through his leadership, vision and understanding of strategic market issues and his insistence on best business practices. His steadfast belief in empowering people through a unique approach to management has created a company culture that is built on confidence, teamwork and exceeding expectations. Chelin completed his BCOM Honours (cum laude) and earned a Chartered Accountant (South Africa) qualification in 2004 before enrolling with the internationally acclaimed, Edinburgh Business School's MBA program. He also holds a Private Helicopter Pilot's licence and is an avid sportsman. With over 10 years of senior management experience, his previous roles included heading up a consultancy division on business growth at BDO Spencer Steward Inc, as well as CEO of the House of Paint and executive at Chemical Specialities (Pty) Ltd (Chemspec).