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Having been trained as an economics-thinker, I was lead to an inherent interest in behavioural economics and the reasons behind why we make the decisions that we do. I spent a year honing and crafting my experiences as a Brand Strategist at The Brand Union in Woodstock, Cape Town, before accepting the opportunity to become the Strategy Manager at Drawfour, a fledging, upfront and exciting new design and branding agency.
Having been trained as a passionate Brand Strategist, I look to use my skill-set to implement impactful brand strategies that are centred around business problems. My contribution to strategy is defined as: Don't covet ideas. Give away everything you know and more will come back to you. My give & take areas:
Strategic thinking and conceptualisation - Utilised daily with brand strategy idea formation across a variety of clients from financial services to FMCG.
Client Relations Management - Assisting the Client Service team at TBU to execute brand strategy and design deliverables within budget and to client deadlines.
Interpersonal and highly developed teamwork skills - Managing relationships both internally and externally with clients across differing locations to ensure maximum communication efficiency.
Numeric and presentation skills, written and oral - Displayed through the writing of briefs and client communications. Writing and developing strategic presentations of conceptual ideas is an on-going requirement of my daily routine.
Project and Process Management - Managing client briefs from conception to execution, specifically the development of an FMCG blueberry brand.
An adaptable, dedicated work ethic and an eagerness to learn and challenge myself coupled with a proven track record of excellent results have seen my growth in Brand Strategy. On an on-going basis, I contribute innovative ideas and a disciplined team work ethic to create dynamic impacts for brand experiences.
Specialties: Strategic Thinking & Consumer Insights
Prioritisation - Meeting tight deadlines whilst maintaining high levels of accuracy and quality.
People Management - establishing and enhancing mutually beneficial professional relationships.
Professional Communication - High presentation standards; physically, verbally and in the written form.
Project and Process Management - guiding client briefs through introduction to strategic execution.
