Candice Winterboer is the owner of Alfalfa Content Generator, a company that specialises in online content for businesses and agencies - ranging from blog posts, newsletters and website content to social media updates. Working as head of social media for an agency, she then saw a gap in the market for an outsourced, online copywriting service and jumped at the chance of opening her own copywriting business. For more information, go to www.alfalfacontentgenerator.com.