Machine_In the B2B space, your professional reputation is on the line: The fear of messing up can make B2B decision-making more protracted and complex than that of B2C. So what does that mean for B2B marketers? Machine’s specialist B2B team of strategists, content marketers and creatives posed the question to some of their B2B clients. Here’s what they shared. 25 Oct 2024 Read more Publicis Groupe Middle East and Africa (MEA) celebrated a significant victory this month, taking home the prestigious Regional Agency Group of the Year title at the 2024 Loeries awards. The agency's creative excellence and innovation across the region have cemented its position as a leader in the advertising industry. 18 Oct 2024 Read more Publicis Groupe Africa is proud to announce the appointments of Lynn Madeley as chief operations officer (COO) and Katherine Jones as senior vice president, production practice, both effective 1 October 2024. Reporting to CEO Koo Govender and forming part of the executive committee (EXCO), these appointments further strengthen the powerful female leadership team at Publicis Groupe Africa. This reflects the progress and influence of women thriving in the advertising industry, showcasing Publicis Groupe Africa's commitment to fostering a leadership environment where women excel and drive impactful change at the highest levels. 8 Oct 2024 Read more Toyota South Africa Motors and Publicis Studio One launches a new campaign telling consumers that the Hilux is not just a bakkie. 7 Oct 2024 Read more Machine_According to McKinsey, productivity increases by 20 to 25% when employees feel connected within an organisation. In fact, most of the key drivers of growth (collaboration, alignment to business strategy and purpose, retention of staff and IP and so on) are directly linked to how your employees feel, driven largely through internal communication. There is, after all, little point in a sophisticated wellness programme or well-crafted business strategy if staff don’t know about it, or aren’t engaged with it. 3 Oct 2024 Read more We are thrilled to announce our success at the 2024 New Generation Social & Digital Media Awards, securing an impressive 10 awards across our agencies, reflecting the unwavering creativity, innovation, and excellence of our teams delivering impactful and pioneering campaigns across a range of categories. 2 Oct 2024 Read more Machine_Publicis Groupe's creative solutions agency, Machine_, delivered a stellar performance at the 2024 New Generation Social & Digital Media Awards, clinching two golds, two silvers and one bronze for its specialist content marketing and internal communications team. 1 Oct 2024 Read more MSL South AfricaMSL, the Publicis Groupe Africa (PGA) PR and influence agency, triumphed at the 2024 Prism Awards in Cape Town, winning two golds. 1 Oct 2024 Read more Much like many of its industry peers, public relations (PR) has been hard hit by the aftereffects of Covid-19 and the ensuing economic downturn. In recent years the local PR and communications sectors have been characterised by shrinking margins, talent shortages and budget cuts. But, in a nod to that nugget of Darwinian wisdom that says ‘those who survive are those who can adapt to change,’ MSL South Africa – the PR and influencer arm of the Publicis Groupe Africa (PGA), has pivoted strategically. 25 Sep 2024 Read more Publicis Groupe Africa is thrilled to announce that our agencies have 17 finalists across multiple categories at the New Gen Awards 2024. This recognition underscores the creativity, innovation, and technical excellence of our teams, reinforcing our commitment to delivering groundbreaking work in digital marketing. 9 Sep 2024 Read more In line with Publicis Groupe Africa’s commitment to fostering young talent, the group is proud to be the official sponsor and partner for the 2024 Loeries Student Expo, taking place during Loeries Creative Week in October. CEO Koo Govender, CCO, Pete Little and CPO Yevenia Naidoo share how this partnership aligns with the Groupe’s objectives from a business, creative and people-first perspective. 30 Aug 2024 Read more The creative solutions agency clinched two Silver Bookmarks in the Social Media Campaigns and Influencer Marketing categories for Spotify Africa’s ‘Ons Praat Nie Afrikaans Nie, Ons Sing Dit’, and a Bronze in the Channel Innovation category for Prime Video’s Citadel ‘The Briefcase’. 23 Aug 2024 Read more Machine_, a creative solutions agency where fearless minds lead to borderless creativity, has been selected as Private Property’s rebrand marketing partner. This collaboration represents a significant achievement for Machine_ and highlights their dedication to produce award-winning work that supports Private Property’s brand promise of connecting hearts and homes. 15 Aug 2024 Read more Publicis Groupe Africa is proud to have 12 judges from across the group on the 2024 Bookmark Awards jury panels as well as 18 finalists from its creative agencies. 26 Jul 2024 Read more Machine_ uses art to empower South Africa’s youth in its 2024 Mandela Day campaign, 'Machine_67 x Blackboard' – an initiative designed to support and nurture future creative talent. This year, we invite the public to participate in an online raffle for a chance to win one of six exclusive pieces of artwork created by Machine staff, inspired by the legacy of Nelson Mandela. 18 Jul 2024 Read more Spotify partners with creative agency Machine to launch an ingenious fusion of music and gaming at Melrose Arch on 13 July 2024. This will be a first-of-its-kind gaming zone powered purely by music. 12 Jul 2024 Read more When Rimmel London wanted to introduce its newly updated Lasting Finish 35HR Foundation to South Africa, it partnered with Machine_, a leading creative solutions agency that’s part of Publicis Groupe Africa. 3 Jul 2024 Read more Publicis Groupe Africa has evolved its youth development and internship programmes to ensure real, sustainable impact and growth for young individuals looking to work in the creative industry across Africa. 24 Jun 2024 Read more Publicis Groupe Africa has evolved its youth development and internship programme “Le Cubs”, to ensure real, sustainable impact and growth for young individuals across Africa. Here, we speak to five individuals who went through the Le Cubs programme and are now fully employed at Publicis Groupe across various agencies. 20 Jun 2024 Read more In celebration of Youth Month and Youth Day this past weekend, we asked our chief people officer, Yevenia Naidoo and chief creative officer, Pete Little to share information about the Publicis Groupe Le Cubs internship and graduate programme as well as their top tips and advice for growing a career in the creative industry. 19 Jun 2024 Read more The IAB Bookmark Awards measure not only excellence in craft and original, innovative work, but true effectiveness in the digital media and marketing industry. Publicis Groupe Africa is proud to have 12 jury members from the group across eight different panels. Here, we speak to South Africa’s No.1 executive creative director, Pete Little, and the head of the IAB Agency Council, Robyn Campbell, about what they’re looking for in 2024. 11 Jun 2024 Read more Machine_Creative solutions agency Machine_ has been appointed as Handy Andy’s lead creative agency, effective from 1 May 2024, after an intensive Unilever digital pitch process. 4 Jun 2024 Read more Publicis Groupe Africa awards its internal agencies and teams for their successful work in 2023 with the Golden Lions Awards at the 2024 re_fresh conference. 15 May 2024 Read more The Giraffe Creative Awards are hosted by Publicis Groupe Africa (PGA) annually to acknowledge the creative work from the agencies within the Groupe in Africa as well as its network of partner and affiliate agencies across the continent. Here are this year’s winners. 14 May 2024 Read more Publicis Groupe Africa is proud to have the largest African representation by a group at the 2024 Cannes Lion International Festival of Creativity. Here, we speak to the judges about the upcoming awards, what they look for in the work and what being on their panels means to them. 29 Apr 2024 Read more As we wrap up International Women’s Month, we highlight how focusing on empowering women within your teams and striving to nurture your existing talent can truly lead to creating successful teams and businesses. Lynette Naidoo, managing director of well-known media agency, Zenith South Africa, shares how they are investing in women in their business. 28 Mar 2024 Read more This International Women’s Day, female leaders across Publicis Groupe Africa share their advice, tips for success and pearls of wisdom for African future female leaders in the advertising, media, production and communications industry. 8 Mar 2024 Read more PXP, Publicis Groupe’s future-facing content production solution, expands its global footprint with a newly launched hub in South Africa. 5 Feb 2024 Read more Publicis Groupe Africa’s Media Practice ends the year strong with a series of accolades for the Starcom team, growth and innovation for the Zenith team, and high praise for vice president and Publicis Media Practice lead, Celia Collins as well as the welcoming of new trading director, Strini Naicker. 14 Dec 2023 Read more Machine_Machine_ celebrates a ground-breaking achievement, clinching top honours at three prestigious awards ceremonies within a single week. This unprecedented feat saw the creative agency win acclaim at the SA Publication Forum Awards, Assegai Awards, and Pendoring Awards. 17 Nov 2023 Read more Machine_At the 2023 SA Publication Forum Awards, Machine_ once again outshone the competition, securing an impressive array of awards. Notable victories included Editor of the Year, Excellence in Design and Photography, Excellence in Communication, Best Digital Publication, and Gold for Innovation and Trends. 9 Nov 2023 Read more Machine_Machine_ claimed multiple awards, including two gold awards, across various categories at the 2023 New Generation Social & Digital Media Awards for its content marketing and digital publishing as well as social media campaigns. 2 Oct 2023 Read more Machine_The 2023 South African Loyalty Awards took place on 14 September, awarding SA's top loyalty rewards programmes and initiatives. Up against well-established players such as FNB's eBucks and Clicks ClubCard, it is a significant achievement that Sanlam Rewards was commended by judges. 21 Sep 2023 Read more Machine_The New Generation Social & Digital Media Awards list of 2023 finalists was announced on 30 August. Creative-solutions agency, Machine_ successfully had each of their entries convert to a finalist, creating 12 in total, across creative and content marketing. 4 Sep 2023 Read more Machine_In May 2023, South African creative-solutions agency, Machine_, launched its first film for Spotify Kenya as part of their African Monthly Active User campaign, to increase awareness and showcase the plethora of African music available on Spotify - now over 100 million songs! 17 Aug 2023 Read more Machine_To showcase Spotify's wide array of Afrikaans music and target Afrikaans-speaking South Africans, South African creative-solutions agency Machine_ launched a social-media campaign that created a stir - and a lot of laughs. 16 Aug 2023 Read more Machine_Machine_ loves Mandela Day. Off the back our a successful 2021 and 2022 Mandela Day initiative raising a collective R25,000, we once again asked Machine_ staff to donate 67 minutes of their time to create art inspired by Madiba that we will raffle off to raise funds for Blackboard. Here's how you can contribute to this amazing cause and stand the chance of winning a piece of local art! 13 Jul 2023 Read more Machine_The 2023 IAB Bookmarks Awards finalists were announced on 22 June and Machine_ showed up across categories for clients: Heineken, Sanlam and Prime Video. 27 Jun 2023 Read more Machine_The annual Publicis Groupe Africa's Fresh Conference plays host to two awards ceremonies: The Golden Lions for product excellence and team recognition and the Giraffe Creative Awards. Machine_ showed up across multiple categories, taking home awards for creative work for clients such as Spotify, Prime Video and Heineken. 4 Apr 2023 Read more Machine_The MMA Smarties Awards honour the most effective modern marketing in South Africa. Machine_ took home a gold as well as four silver awards at the ceremony on 30 March. 3 Apr 2023 Read more Machine_"The Andy Awards have been around for over half a century, honouring global creativity aligned with a brand," explains Machine_ Cape Town executive creative director, Jabulani Sigege. "We're happy that our Spotify Africa TV work garnered a shortlist in the show's first regional competition and look forward to it competing in the global competition later on in the year," he says. 18 Jan 2023 Read more Machine_Although the last two years have impacted the advertising industry, Machine_ has built on a record-breaking 2021 with an even more successful 2022 - growing in staff complement and winning clients as well as multiple awards across the board. 19 Dec 2022 Read more Machine_Machine_'s content marketing team took home multiple wins and awards at the 2022 SA Publication Forum Awards for work with its long-standing clients, Sanlam and Sanlam Reality. Wins included Website of the Year, Email Newsletter of the Year, Digital Publication of the Year and Excellence in Communication. 1 Dec 2022 Read more Machine_An inside scoop into how creative agency Machine_ run their internship programmes and development initiatives. 21 Nov 2022 Read more Machine_On 29 September, Machine_ won nine awards at the 2022 New Generation Social & Digital Media Awards, for several clients within the stable. 5 Oct 2022 Read more Machine_On Friday 30 September 2022, Machine_ hosted an IAB South Africa Connected Womxn event, which awarded incredible industry trailblazers and leaders for the transformative work they do, including our CPT MD Robyn Campbell who was awarded the 'Womxn Advocate of the Year' recognition of excellence in driving the advancement of other women in their organisation and across their industry. 4 Oct 2022 Read more Machine_The IAB SA has just announced the finalists in the 14th annual Bookmark Awards - and creative solutions agency Machine_ is thrilled to announce that they have received 15 finalist spots. 12 Jul 2022 Read more Machine_Creative solutions agency Machine_ is diversifying their client compliment with another pitch win, this time with cutting-edge, education solutions business, Setanta Institute. The institute, which originated in Ireland, offers services for undergrads and postgrads in the area of human performance, through blended learning. Around 80% of Setanta's internationally accredited programmes run as interactive online lectures, complemented by practical workshops delivered in locations across the world. 11 Jul 2022 Read more Machine_In September 2020, creative solutions agency Machine_ was awarded the PepsiCo sub-Saharan Africa (SSA) snack brand portfolio, after beating out other digital agencies with a successful NikNaks pitch. The PepsiCo snack portfolio included NikNaks, Simba, Doritos and Lay's. 11 Apr 2022 Read more Machine_Creative solutions agency Machine_ adds fresh creative blood to their growing Cape Town team as they welcome industry mover and shaker Jabulani Sigege. Sigege will take over from PJ Eales as executive creative director as of 1 November. After almost seven years at the agency, Eales moves onto a new challenge at fintech start-up Ozow. 11 Nov 2021 Read more Machine_Every social media platform has its crowd, but TikTok has taken all crowds in the social media scene by storm. When the platform first launched in 2016, no one could have predicted the bewildering impact it would have worldwide just five years later. 8 Oct 2021 Read more Machine_The 13th annual IAB SA Bookmark Awards has recently announced its 2021 jury panels and their respective chairs. Machine_ is thrilled to see three of our top talents selected to judge at this prestigious award show. 23 Apr 2021 Read more Machine_Machine_ launches The Forge, an initiative that will find, nurture and empower young creative talent and equip them with all the tools necessary for a career in advertising and communications, including a full bursary to a top creative school. 22 Feb 2021 Read more Machine_Machine_ has been appointed as the local digital creative agency for PepsiCo's snack portfolio, including Nik Naks, Simba, Doritos and Lays. 10 Feb 2021 Read more Machine_Machine_ and Pernod Ricard have a long standing relationship that dates back to 2015. After such a rewarding journey, Machine_ is thrilled to have a brand as iconic as Absolut Vodka be part of their Pernod Ricard portfolio. 25 Nov 2020 Read more Machine_Machine_ has taken home five awards and seven runner-up accolades at the 2020 SA Publication Forum Awards. The awards recognise Machine_'s specialist content marketing work with RCS, Sanlam and Sanlam Reality, the loyalty programme of the Sanlam Group and its strategic partners. 20 Nov 2020 Read more Machine_Award-winning brand experience company Machine is set to move into the future with the appointment of two phenomenal women to the top management team. Robyn Campbell takes the reins as managing director, while Lindsey Rayner joins the Joburg team as managing partner. 6 Mar 2020 Read more Machine_Sanlam Group has appointed brand experience agency Machine as its internal communications partner to deliver communications to its 30,000+ staff and key stakeholders across the continent. 3 Dec 2019 Read more Machine_At the very first Loyalty Awards South Africa, Sanlam Reality - the loyalty programme of the Sanlam Group - has taken home the coveted award for Best Use of Data Analytics/CRM Application. For seven years, Sanlam Reality has partnered with brand experience agency Machine to drive its communication and content marketing strategy, as well as digitally transforming its marketing and communications function, to harness big data for meaningful CRM. 18 Nov 2019 Read more Machine_Machine MD and Chief Creative Officer Gareth McPherson has been appointed to the Publicis Worldwide Team, as a member of the Management and Creative committees. Gareth joins a talented group of leaders selected from within the sizeable network of creative agencies of the Publicis Groupe, who provide valuable insight and guidance to the rest of the network. 21 Oct 2019 Read more Machine_What would convince South Africa's leading daily business read to allow a brand to take over its front page for the day? Only a celebration with THE finest single malt whisky... 17 May 2019 Read more Machine_When Pernod Ricard, one of the largest distributors of leading premium spirits brands in South Africa, decided to shake things up a little within the Scotch whisky category, it called on strategic and creative partner, Publicis Machine, to take on the challenge - awarding its longstanding agency the iconic Chivas Regal whisky brand to manage. 10 May 2019 Read more Machine_When hot local upcycling brand Sealand wanted to use the opening of its new store to entrench the brand's philosophy of treading lightly on the planet, it turned to Publicis Machine to re-invent the traditional invitation. 2 May 2019 Read more Machine_How do you get the attention of the smoothest crew in town? Those to whom cool comes easy, on whom success rests comfortably and with whom both people and brands want to mingle? The 'influencers' who create new trends, the trailblazers who carve new paths, the modern-day leaders with too many followers to count... 3 Sep 2018 Read more Machine_What has your journey with Publicis Machine entailed until now?
In 2012, I took the leap from the safety of my position as a salaried employee, to co-found content marketing start-up Narrative. I had been in owned media publishing for two decades and every-where you looked, content marketing was a hot agenda item. As someone who has always leaned towards starting up new ventures, I knew that it would be wise to do this where the market trend was up. Some five years later, Narrative is a successful specialist agency within the Publicis Machine stable. 15 Sep 2017 Read more Machine_For too long, advertising agencies have been stuck in an advertising silo, working as a supplier on what can be a long, complicated, and costly chain. Briefs are handed over, ideas are exchanged, advertising campaigns are produced. 17 Aug 2017 Read more Machine_Leading South African integrated communications agency Publicis Machine scooped Bronze at the Cannes Lions awards in the radio category this year for its Biral Spiral radio advert - "Gym Boy". The spot is one of three created for this campaign that quite literally had listeners catching their collective breaths, and almost simultaneously reaching for their tranquilisers. Which is exactly the desired effect. 5 Jul 2017 Read more Machine_What could be more important than investing in the education of two bright youngsters who could well be among the future leaders of our country? 5 Dec 2016 Read more Machine_Publicis Machine has just won the hotly-contested Mercedes-Benz Cars Digital/CRM account and already the talented team is gearing up to elevate the digital footprint of this powerful global brand. Mercedes-Benz Cars is a division of Mercedes-Benz South Africa and MBFS, a wholly-owned subsidiary of MBSA. 17 Nov 2016 Read more Machine_Attention creative students! 22 Jul 2016 Read more Machine_The Singita Group has always been synonymous with luxury, and its 12 bespoke lodges and camps in five wilderness regions across three African countries are regularly featured in premium travel and lifestyle magazines. It recently received a nod from haute couture when Vanity Fair featured a set of bespoke luggage tags in its annual travel issue, placing the group firmly on the international fashion travel map. 1 Apr 2016 Read more Machine_Publicis Machine is ecstatic to announce that it has officially been appointed the advertising agency on the 1st for Women Insurance account. This announcement follows an intense three-stage pitch process. 15 Oct 2015 Read more Machine_Leading financial services group PSG has entrusted its brand health to Publicis Machine, appointing the agency as its ATL and digital partner, effective 1 March 2015. 12 Jun 2015 Read more Machine_The advent of social media has brought with it a million new ways for brands to interact with consumers, but also a million new ways for consumers to interact with brands - some positive, but far too many with the potential to cause irreparable damage if they are not dealt with timeously. 25 Mar 2015 Read more Machine_Publicis Machine is proud to announce that it has won the Barclays Africa Corporate and Investment Banking business, and been officially appointed to manage below-the-line (BTL) communications on this prestigious account for the next three years. 24 Feb 2015 Read more Machine_Just one month following the much-talked-about acquisition and subsequent merger, digital powerhouse Publicis Machine has added two of the country's top digital minds to bolster its already formidable team. 11 Nov 2014 Read more Machine_If bankers can reward you for using their bank, why shouldn't beer brands reward you for drinking their beer? That's the message from Publicis Machine, which recently initiated South Africa's first always-on rewards programme aimed at beer drinkers, in collaboration with Miller Genuine Draft. 1 Oct 2014 Read more Machine_The move marks another win for the award winning integrated agency 10 Jun 2014 Read more Machine_MACHINE, AdReview's Breakthrough Agency of the Year 2013, keeps gaining momentum, appointing new staff members to ramp up its Jo'burg presence and boost its creative credentials to ensure that it always provides its ever-growing client list with the best possible service in the industry. 18 Mar 2014 Read more Machine_In this age of massive consumer choice, nothing intimidates a shopper more than a fully-stocked toy store. Filled to bursting with enough colourful critters to stock a national zoo, more building bricks than it took to build the great pyramids, and a wider variety of dolls and miniature figurines than you'd find on a film set for Gulliver's Travels, they are enough to frighten even the toughest mom. 20 Feb 2014 Read more Machine_MACHINE, AdReview's Breakthrough Agency of the Year, has once again proved its mettle with its latest project for Habari Media. 28 Nov 2013 Read more Machine_The country's leading minds in digital judged Andy Gilder, MACHINE's head of Group Digital Strategy, South Africa's Best Digital Strategist at the 2013 Bookmarks in Cape Town on Thursday night. 25 Nov 2013 Read more Machine_The team at MACHINE is drinking a well-deserved toast to yet another victory, having won the Miller Genuine Draft BTL account in a competitive four-way pitch. This sees MACHINE complete a trio of hot wins after snagging both the Nando's digital account and integrated project work for Adidas. 16 Oct 2013 Read more Machine_MACHINE, AdReview's Breakthrough Agency of the Year 2013, can't help but crow about its latest account win: Nando's digital. 15 Oct 2013 Read more Machine_MACHINE, AdReview's Breakthrough Agency of the Year 2013, has hit the final quarter of 2013 running - having just won two projects from adidas South Africa in a competitive pitch. 14 Oct 2013 Read more Machine_MACHINE, the 2013 Ad Review Breakthrough Agency of the Year, continues to grow from strength to strength, prompting an upstaffing to bolster the already formidable team in the Johannesburg office. 13 Aug 2013 Read more Machine_Hot on the heels from their success at the AdReview awards, top integrated agency MACHINE has been awarded a prestigious Silver Design Lion at Cannes for their Marmite blogger campaign. 26 Jun 2013 Read more Machine_MACHINE was announced as one of the big winners at the annual AdReview Awards on Thursday last week, bringing home two coveted awards: Breakthrough Agency of the Year; and Advertising Achiever of the Year for Machine CEO, Adrian Hewlett. 28 May 2013 Read more Machine_Award winning agency MACHINE has launched their fully integrated Weet-Bix campaign which was created to get South African youth to reconnect with the trusted cereal brand. 3 Apr 2013 Read more Machine_MACHINE, the award-winning integrated below-the-line agency, recently acquired the digital accounts for Appletiser, Citroen and Tiger Brand Beverages, as well as the full through-the-line accounts for ADDIS and Habitat for Humanity. 13 Dec 2012 Read more Machine_MACHINE recently launched this year's ingenious Marmite Halloween tactical campaign, 'Don't be afraid of the Dark', which encourages people to be brave and try the original dark stuff, because there really isn't anything to be afraid of. 12 Nov 2012 Read more Machine_MACHINE's success at the Loeries has firmly established the agency as a formidable force on the advertising landscape. 2 Oct 2012 Read more |
| |
|
|
