Dairy product signs TV sponsorship deal

Danone's Yogi Sip recently underlined its connection with South African youth and music culture by signing its first-ever sponsorship deal with MTV Networks Africa to become the second title sponsor of MTV's flagship music awards programme. Joining KFC as the on-air sponsors of the 2007 MTV Europe Music Awards on both MTV base (DStv Channel 88) and MTV (DStv Channel 85), Yogi Sip will receive exposure through an integrated multimedia campaign.