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Strategic Copywriter
Remuneration: | negotiable basic salary |
Benefits: | Medical Aid |
Location: | Johannesburg, Bryanston |
Remote work: | Some remote work allowed |
Education level: | Degree |
Job level: | Mid |
Job policy: | Employment Equity position |
Type: | 1 year |
Reference: | #StrategicCopywriter |
Company: | Wetpaint Advertising |
We’re looking for a conceptual thinker, a skilled communicator and a valuable creative partner. Experienced writer with a focus on storytelling is an absolute must! A successful candidate will show an inspiring book of work, a meticulous eye for detail, a collaborative work style and a compelling approach when presenting ideas. Creative, versatile, passionate, articulate, highly skilled senior copywriter with extensive ATL, BTL, TTL, Digital, and PR writing experience.
Job responsibilities (include, but are not limited to the following):
- Writes sharp, witty, quirky and authentic copy for ATL, BTL, TTL, and Digital
- Understands brand identity, captures and hones a brand voice and adheres to existing branding guidelines
- Translates high-level concepts and creative briefs into finished copy
- Provides status updates on all ongoing projects to ensure team coordination and timely delivery
- Keeps tabs on the latest digital trends and incorporates new tactics, tools, and platforms into client campaigns as needed
- Partner with art directors and multi-disciplinary teams to create strategically sound, industry-leading digital concepts and experiences
- Present to clients, partners and internal teams in a professional and inspiring manner
- Lead communication and content creation throughout all phases of a project, including discovery, conceptualising, pitching, production and launch
- Contribute to communication around projects, company strategy and community
- Consistently expand and share knowledge of industry trends and emerging ideas
- At least five+ years' working in an ad agency, digital consultancy, or in-house digital team conceptualising digital ideas that show the ability to utilise technology in innovative ways to engage consumers
- A portfolio showcasing concepts in which you own for campaign concepts
- Impeccable presentation and storytelling skills
- Flawless writing and proofreading skills
- Creative campaign development: examples of working collaboratively with designers and strategists to turn your ideas into live campaigns
- Excellent time management skills; ability to work under pressure and hit deadlines
- Experience managing multiple projects at once
- Degree or higher in English, creative writing, journalism, or related field
Posted on 22 Nov 09:18, Closing date 21 Jan
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