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      Digital Marketing Specialist

      Remuneration:negotiable tctc 
      Benefits:Retirement Fund
      Location:Cape Town
      Education level:Degree
      Job level:Mid
      Own transport required:Yes
      Travel requirement:Occasional
      Type:Permanent
      Reference:#04112024
      Company:Oasis Group Holdings


      The digital marketing specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels. This role requires a highly skilled individual to manage multiple aspects of digital marketing, including SEO, PPC, content marketing, social media, email marketing, and analytics.

      Key responsibilities

      Strategy and planning:
      • Develop and implement comprehensive digital marketing strategies to meet business objectives
      • Conduct market research and competitor analysis to inform strategies
      • Set and track digital marketing KPIs, collaborating with cross-functional teams to ensure cohesive efforts
      • Integrate and optimise digital and social channels effectively
      SEO (search engine optimisation):
      • Perform keyword research and optimise website content for better search engine rankings
      • Monitor SEO performance, implementing on-page and off-page SEO best practices
      PPC (pay-per-click) advertising:
      • Plan and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media
      • Conduct keyword research and manage bids to maximise ROI
      • Optimise ad copy and landing pages for higher conversion rates
      Content marketing:
      • Develop and manage high-quality content for blogs, websites, emails, and social media
      • Create content calendars and ensure timely publication, collaborating with content creators to produce engaging multimedia
      Social media marketing:
      • Develop and implement social media strategies to increase brand awareness and engagement
      • Manage and grow the company’s social media presence, analysing performance and adjusting strategies as needed
      Email marketing:
      • Plan and execute email marketing campaigns, segment email lists, and personalise content
      • Optimise email campaigns for engagement, ensuring compliance with best practices
      Analytics and reporting:
      • Use web analytics tools (e.g., Google Analytics) to measure digital marketing effectiveness
      • Prepare reports on campaign performance and analyse data to inform strategy improvements
      Qualifications
      • Bachelor’s degree in marketing, business, communications, or a related field
      • Five or more years of experience in digital marketing with a proven track record in managing campaigns
      • Strong knowledge of SEO, PPC, content marketing, social media, email marketing, and web analytics
      • Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, social media management)
      • Excellent communication skills, strong analytical skills, and attention to detail
      • Ability to manage multiple projects and adapt to fast-paced environments
      Key competencies
      • Strategic thinking: Ability to develop and execute effective digital marketing strategies
      • Analytical skills: Proficiency in data analysis and data-driven decision-making
      • Technical proficiency: Knowledge of digital marketing tools and platforms
      • Creativity: Ability to generate innovative ideas
      • Project management: Strong organisational and time-management skills
      • Collaboration: Excellent interpersonal skills to work with cross-functional teams
      Preferred skills
      • Experience with graphic design tools (e.g., Adobe Creative Suite)
      • Basic knowledge of HTML/CSS for website edits and email templates
      • Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
      Working environment

      Standard office hours with occasional evening or weekend work to meet deadlines. Ability to adapt to a fast-paced environment with changing priorities.

      Company Description

      Oasis is a diversified wealth management company focused on delivering real value to its investors over the long term. The company provides services relating to asset management and financial advice. It also offers a wide investment product range that includes, discretionary savings, tax incentivised products, retirement funds, long–term insurance products & endowments. As a privately owned family business, established in 1997, we believe in being a responsible wealth manager for our investors and the communities in which we operate. We have an unwavering commitment to do what is right by our investors and making a tangible difference to their lives for generations to come.

      Posted on 04 Nov 16:59, Closing date 3 Jan

      Apply by email

      Nolene Van Rooyen
      recruitment@oasiscrescent.com

      Or apply with your Biz CV

      Create your CV once, and thereafter you can apply to this ad and future job ads easily.
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