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Cannes Lions Content Feature

#Cannes2024: TBWA\Hunt\Lascaris, Joe Public, Promise and McCann in Cannes shortlists released

Four South African agencies feature in the shortlists released for the Cannes Lions 2024, with TBWA\Hunt\Lascaris leading the way with three campaigns shortlisted.
Source: © MMM online  Three South African agencies feature in the shortlists released for the Cannes Lions 2024, with TBWA\ Hunt \ Lascaris leading the way with three campaigns shortlisted
Source: © MMM online MMM online Three South African agencies feature in the shortlists released for the Cannes Lions 2024, with TBWA\ Hunt \ Lascaris leading the way with three campaigns shortlisted

Cannes Lions has released its second shortlists, including Classic: Audio & Radio, Outdoor, Print and Publishing, Film: Film Craft, Innovation: Experience, Good: Glass: The Lion for Change, Titanium Lions, Health: Health & Wellness and Pharma.

South Africa features in the Classic: Audio & Radio, and Outdoor as well as the Film: Film craft shortlists.

There are four campaigns in the Classic: Audio & Radio shortlist with three of these from TBWA \Hunt\Lascaris for its client City Lodge. Joe Public has two shortlisted entries, both in the Outdoor category and for client People Opposing Women Abuse (Powa).

Classic Audio & Radio

  • Script

    Campaign: Boss
    Brand: City Lodge Hotels
    Agency: TBWA \ Hunt\ Lascaris, Johannesburg

    Campaign: Intern
    Brand: City Lodge Hotels
    Agency: TBWA\ Hunt\Lascaris, Johannesburg

    Campaign: HR
    Brand: City Lodge Hotels
    Agency: TBWA\Hunt\Lascaris, Johannesburg

  • Consumer Goods

Campaign: Small Big Things – U’ni Omoshayo
Brand: Dettol
Agency: McCann Joburg, Johannesburg

See the complete shortlist.

Outdoor

  • Not for Profit / Charity / Government

    Campaign: Kitchen
    Brand: People Opposing Women Abuse (Powa)
    Agency: Joe Public Johannesburg

    Campaign: Bathroom
    Brand: People Opposing Women Abuse (Powa)
    Agency: Joe Public Johannesburg

  • Social Behaviour & Cultural Insight

Campaign: the Vluit Project
Brand: Afrisa, Afrisam Construction Materials
Agency: Promise, Johannesburg

View the complete shortlist.

Print and Publishing

View the complete shortlist.

Craft

  • Film Craft: Direction

Campaign: We gave the world an original, you gave us a thousand back
Brand: Adidas Originals
Agency: Johannes Leonardo, New York and Production house: Love Song, London / Money Films, Cape Town

View the complete shortlist.

Experience:: Innovation

View the complete shortlist.

Good: Glass: The Lion for Change

View the complete shortlist.

Health

- Health & Wellness

View the complete shortlist.

- Pharma

View the complete shortlist.

Titanium

View the complete shortlist.

The following shortlists will be released 16 June:

Craft

  • Design Craft
  • Digital Craft
  • Industry Craft

Engagement

  • Direct
  • Media
  • PR
  • Social & Influencer

Entertainment

  • Entertainment Lions for Gaming
  • Entertainment Lions for Music
  • Entertainment Lions for Sport

Good

  • Grand Prix for Good

Health

  • Lions Health Grand Prix for Good



For more:

As media partner to the Creative Circle SA, we’re proud to publish exclusive daily snapshot updates from Cannes. Don’t miss the first Diary of Creative Circle at Cannes from the SA cohort on the ground in Cannes, every day from 19-24 June! Also Book Now for The Full Circle event, brought to you by the Creative Circle - an inspiring showcase of the top trends, insights and award winning work from the Cannes Lions International Festival of Creativity.

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.
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