Satsa unveils 'This is Us': A story-driven conference

Source: Arabella Hotel, Golf and Spa

At the heart of "This is Us" lies a simple yet profound question: "Remember the last time a story truly moved you?"

Satsa believes that impactful narratives - be they tales of resilience from local communities or innovative approaches that have transformed tourism businesses - are the driving force behind the industry.

The conference aims to amplify these stories and create a platform where every voice contributes to shaping the future of Southern African tourism.

Departing from traditional PowerPoint presentations and podiums, "This is Us" will feature a unique "circle of storytellers." This immersive format will encourage attendees to unleash their inner storytellers, weaving a rich tapestry from their diverse experiences, challenges, and triumphs.

David Frost, CEO of Satsa, emphasises the significance of this approach: "In our industry, every interaction and experience tells a story. With 'This is Us', we're providing a platform to share these narratives, celebrating our collective journey and charting the course for our future. This isn't just a conference; it's an opportunity to shape our industry through our shared experiences."

The lineup of storytellers includes filmmakers, authors and renowned tourism leaders.

Frost adds, "The diverse stories and insights of our guests and members will make this conference truly unique. We're excited to see how these shared narratives will inspire and drive our industry forward."

Registration for the Satsa "This is Us" conference is now open.