Subscribe & Follow
Advertise your job vacancies
Jobs
Samsung regains smartphone crown as global market rebounds
Samsung reclaimed the title of the world's leading smartphone vendor in the first quarter of 2024, dethroning Apple after a quarter of strong sales, according to the International Data Corporation (IDC). Global smartphone shipments grew 7.8% year-over-year to 289.4m units in Q1, marking a third consecutive quarter of growth despite ongoing macroeconomic challenges.
15 Apr 2024
Samsung sales were bolstered by the S24 series launch
This positive trend indicates the industry might be on the path to recovery. However, Samsung and Apple face a growing threat from resurgent Chinese brands.
"While IDC expects these two companies to maintain their dominance in the premium segment, the resurgence of Huawei in China, along with significant gains from Xiaomi, Transsion, OPPO/OnePlus, and Vivo, will likely force both OEMs to seek new avenues for expansion and diversification," said Ryan Reith, group vice president with IDC's worldwide mobility and consumer device trackers.
Shifting market landscape
The smartphone market emerging from the pandemic presents a changed landscape. Consumers are opting for more expensive devices and holding onto them for longer, pushing up average selling prices. This trend benefits major players while squeezing margins for smaller brands.
"Xiaomi is making a strong comeback after suffering significant declines over the past two years, while Transsion is establishing itself as a stable presence in the Top 5 with aggressive growth in international markets," noted Nabila Popal, research director with IDC's worldwide tracker team.
Top 5 Smartphone vendors (Q1 2024)
Company | Shipments (millions) | Market Share | Year-Over-Year Change |
Samsung | 60.1 | 20.8% | -0.7% |
Apple | 50.1 | 17.3% | -9.6% |
Xiaomi | 40.8 | 14.1% | 33.8% |
Transsion | 28.5 | 9.9% | 84.9% |
OPPO | 25.2 | 8.7% | -8.5% |
Source: IDC Quarterly Mobile Phone Tracker, April 15, 2024
Related
#BizTrends2025: Break free from brain rot, enshittification, move from digital sameness and embrace culture movements 12 hours Warc study shows growth this year but still downgrade of almost one percentage point 3 days #Cannes2025: Apple named 2025 Creative Marketer of the Year 24 Mar 2025 Samsung Galaxy S25 shows why Honor is eating its lunch in SA 12 Mar 2025 Warc's Creative 100 released, Apple no.1 brand for creativity 11 Mar 2025 ‘We find out when you do’ says iStore CEO about new Apple products 4 Mar 2025
