
Subscribe & Follow
Qatar Airways' new AI campaign lets you star in your movie

As part of the innovative campaign, viewers can select from multiple scenes within the film to star as the leading roles. Thanks to cutting-edge AI technology, the characters will be an accurate reflection of the viewer's appearance, adapting to their facial features and skin tone.
Qatar Airways group chief executive officer, Engr. Badr Mohammed Al-Meer, said: "At Qatar Airways, we go beyond simply meeting customer expectations - it's about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences."
Qatar Airways chief commercial officer, Thierry Antinori, said: "Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you."
Qatar Airways senior vice president of global marketing & corporate communications, Babar Rahman, said: "With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable."
Related
The strategic role of graphic design in branding and marketing 1 day Samsung Galaxy S25 shows why Honor is eating its lunch in SA 2 days WWE RAW on Netflix creates a new advertising battleground for brands 2 days Qatar Airways increases flight frequency to multiple global destinations 3 days Publicis Groupe to acquire Lotame as part of its AI strategy 10 Mar 2025 Microsoft adds R5bn to SA investment with youth and SME benefits 7 Mar 2025
