Jockey South Africa Introduces Innovative Sustainable Ranges: ‘U-Pouch’ and ‘For Me’

Rolling out nationwide, the introduction of the 'U-Pouch' for men and 'For Me' for women showcases the international brand's commitment to quality, comfort, and environmental responsibility through the use of a common ‘thread’ – namely, modal.

“The new eco-friendly 'For Me' and 'U-Pouch' product ranges from Jockey have been crafted using the modal fabric, which is sourced from sustainably cultivated beech wood trees and provides seamless support and an ultra-smooth fit for everyday wear ensuring exceptional softness while minimising environmental impact,” explains Bruce McMurray, General Manager at Jockey South Africa. With the launch of the 'U-Pouch' and 'For Me' ranges, Jockey invites South African consumers to embrace sustainable fashion without compromising on style, comfort, and quality.

It’s no secret that in the current retail landscape, consumers are keenly aware of the ecological footprint left by fast fashion. Jockey South Africa emerges as a beacon of sustainable style, aligning its focus on quality, comfort, and eco-consciousness with the values of discerning consumers seeking ethically sourced and environmentally friendly products.

Innovation and understanding the market is key

Since its inception, Jockey South Africa has epitomised quality and innovation, representing a rich heritage spanning over a century, and continues to lead the way in sustainable underwear design. McMurray adds, “As a brand, we have been noticing a rise in consumer demand for eco-friendly products across the retail sector. We have incorporated several eco-friendly materials in the manufacturing of our latest men's and ladies' product ranges to reduce environmental impact while maintaining delivery of superior and high-quality garments to consumers.”

The 'U-Pouch' range features an innovative seam-free design and soft, breathable fabrics, zero adjustments, 95% modal, and 5% elastane - offering anti-friction wear and complete comfort. With attributes such as durability, supreme fit, support and breathability, the 'U-Pouch' range redefines underwear comfort for the modern man.

The 'For Me' range caters to the fashion-forward and environmentally conscious woman, with the younger aspirational market in mind. Comprising of a blend of 47% modal, 47% cotton, and 6% lycra, these undergarments offer a unique blend of comfort and style. The modal fabric ensures a luxurious feel against the skin and these products are available in a spread of vibrant colours such as Magenta Haze, Mindful Mauve, Blue Iris, White, Black, and Tranquil Blue. The 'For Me' product range also offers a variety of silhouettes based on the most popular and preferred cuts by South African consumers, namely the Brazilian, Thong, Boyleg, Midi and Bikini.

“As a brand, we pride ourselves on being at the forefront of innovation to provide our customers with the highest quality products they love. Jockey South Africa is committed to continuing our successful journey in retail and manufacturing on the green route and making sure that we are constantly evolving and adapting our offering to the needs of our loyal consumers,” concludes McMurray.

About us

For more information or visuals, please contact Janna Strang on az.oc.gnitekramrekamniar@annaj or call 082 551 3865 or Mbali Mpofu on az.oc.gnitekramrekamniar@ilabm