#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

16 Aug 2024

The IAB SA Bookmark Awards winners were announced last night, 15 August at the Galleria in Sandton, with TBWA \ Hunt Lascaris the big winner of the Awards.

$Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night$

Source: The Bookmarks The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night

The agency was named digital agency and its campaign for the Riky Rick Foundation Stronger named digital brand. Carl Willoughby, the agency's chief creative officer, was also named best creative.

The Stronger campaign also won several Pixels. It was the only South African campaign to win at Cannes this year, winning a silver.

The Bookmark Awards are a highlight on the creative agency calendar and recognise innovation, creativity and effectiveness in the digital media and marketing industry.

The Awards reward high-impact digital work from South African agencies, publishers and brands, and by doing so, it sets the benchmark for tech, digital and leading-edge innovation. This is the 16th year of the Awards.

Celebrating work that works, to drive digital change

At the Awards Razia Pillay, the CEO of IAB South Africa, said the Awards reflect the changes taking place in the industry. "The IAB SA's long-term vision is the 2030 customer, and that is being shaped now. In particular, AI is playing a role here."

She also cautioned the industry against being reactive, and instead reaching the customer proactively.

Khensani Nobanda, 2024 jury president and Nedbank group executive for marketing and corporate affairs remarked on the high quality of the work entered this year.

The winners

Winners of the 16th annual IAB SA Bookmark Awards were announced in the following categories:

Special Honours

Best Digital Student
Award	Winner	Name	Title
Black	IIE Vega	Luke Roode, Indigo Camichel, Ashlee Kovachi	Stories to Crunch
Best Creative
Black	Carl Willoughby
Best Publisher
Black	Bizcommunity
Digital Brand of the Year
Black	The Riky Rick Foundation
Best Digital Agency
Black	TBWA\ Hunt Lascaris

Platforms

Brand, Commercial & Retail Websites
Award	Agency	Brand	Product / Title	Title
Silver	Bash	Bash Website	The mall online
Bronze	MakeReign	MakeReign	Digital Interface Company
E-Commerce Sites
Gold	Bash	Bash Website	The Mall Online
Mobile Apps
Silver	Bash	Bash App	The mall in your pocket
Mobile Sites
Silver	Joe Public	Chicken Licken	Gwijo Formations
Silver	Bash	Bash Website	The Mall Online
Gold	MakeReign	V&A Waterfront	Joy From Africa
Games
Bronze	Accenture Song	Game	Game GAME
Bronze	Accenture Song	Wesgro	Startlight Adventures in the Cape Karoo
Platform Innovation
Bronze	Accenture Song	Wesgro	Startlight Adventures in the Cape Karoo
Silver	Accenture Song	Game	Game GAME
Silver	Accenture Song	Wesgro	Western Cape Exports	Made in the Cape Market
Customer Experience Design
Bronze	Joe Public	Chicken Licken	Gwijo Formations
Silver	Accenture Song	Wesgro	Western Cape Exports	Made in the Cape Market
Bronze	Ogilvy South Africa	Volkswagen South Africa	Volkswagen Night School

Communities

Social Communities
Award	Agency	Brand	Product / Title	Title
Silver	Accenture Song	Engen	Social Communities
Bronze	VML South Africa	Nando's South Africa	QSR	The Voice of the People
Use of User-Generated Content (UGC)
Bronze	Dialogue Communications	Springboks	SA Rugby #bokfriday
Bronze	Joe Public	Chicken Licken	Rock My Soul	Feel the Fire
Social Media Campaigns
Bronze	Dialogue Communications	Springboks	SA Rugby #bokfriday
Silver	Machine_	Spotify	Ons Praat Nie Afrikaans Nie, Ons Sing Dit
Bronze	Joe Public	Chicken Licken	Thank You For Complaining
Silver	VML South Africa & SlikourOnLife & Think Creative Africa	Vodacom	Vodacom Hearing Challenge
Gold	Ogilvy South Africa	Volkswagen South Africa	Volkswagen Commercial Vehicles	#VWDezemba 2.0
Bronze	Ogilvy South Africa	KFC	KFC x Uncle Waffles: The Streets Hack
Silver	Ogilvy South Africa	KFC	Make it KFC
Bronze	Ogilvy South Africa	KFC	Eat Chicken For Breakfast
Influencer Marketing
Silver	Machine_	Spotify	Ons Praat Nie Afrikaans Nie, Ons Sing Dit
Silver	Joe Public	Chicken Licken	Thank You For Complaining
Bronze	VML South Africa & SlikourOnLife & Think Creative Africa	Vodacom	Vodacom Hearing Challenge
Bronze	Ogilvy South Africa	KFC	KFC x Uncle Waffles: The Streets Hack
Social Media Innovation
Silver	VML South Africa & SlikourOnLife & Think Creative Africa	Vodacom	Vodacom Hearing Challenge

Channels

Paid Search Marketing
Award	Agency	Brand	Product / Title	Title
Bronze	Lucky Hustle	MTN	SuperFlex	Flexing Great Results
Display Advertising
Bronze	Clockwork	Aware.Org	Drunk Drivers Stay for Free
Silver	Honest Marketing	Heineken	Heineken Silver
Silver	Ogilvy South Africa	Volkswagen South Africa	The Revving Banner
Native Advertising
Silver	Clockwork	Aware.Org	Drunk Drivers Stay for Free
Online Video Series
Silver	TBWA\ Hunt Lascaris	City Lodge Hotels	Reusable Ads
Bronze	Joe Public	Chicken Licken	Rock My Soul	Feel The Fire
Bronze	Ogilvy South Africa	KFC	Eat Chicken For Breakfast
Innovative Use of Media Planning
Silver	Wavemaker	BMW	BMW M2	Unleashing the last combustion M2 in South Africa
Bronze	Clockwork	Aware.Org	Drunk Drivers Stay for Free
Bronze	Hearts & Science	KFC	Uncle Waffles Burger	KFC Uncle Waffles
Email, Direct & Inbound Marketing
Bronze	ShopriteX	Checkers Xtra Savings	Hyper Personalisation Engine
Use of Programmatic Media
Bronze	Rookdigital	Heineken	Heineken 0.0	When You Drink Never Drive
Digital Installation & Activations
Gold	Accenture Song	Wesgro	Western Cape Exports	Made in the Cape Market
Bronze	Promise	SAB (AB InBev)	Castle Lite	Extra Cold Certified
Use of CRM, Loyalty Programs & Gamification
Bronze	Joe Public	Chicken Licken	Gwijo Formations
Silver	ShopriteX	Checkers Xtra Savings	Hyper Personalisation Engine
Channel Innovation
Bronze	Machine_	Prime Video	Citadel	The Briefcase
Bronze	Clockwork	Aware.Org	Drunk Drivers Stay for Free
Gold	VML South Africa & SlikourOnLife & Think Creative Africa	Vodacom	Vodacom Hearing Challenge
Bronze	Hearts & Science	KFC	Uncle Waffles Burger	KFC Uncle Waffles
Bronze	Ogilvy South Africa	KFC	KFC x Uncle Waffles: The Streets Hack
Silver	Ogilvy South Africa	Volkswagen South Africa	The Revving Banner
Campaign / Microsites
Bronze	Joe Public	Chicken Licken	Chicken Licken Hotwings®	Cure the Craving
Bots, Messaging and Dark Social
Silver	YONDER / Shoprite Group	Checkers Sixty60	Online Shopping	Sixty60 Scratch & Win - Rugby World Cup
Podcasts, Live Streaming and Audio Streaming
Gold	TBWA\ Hunt Lascaris	The Riky Rick Foundation	Stronger
Gold	TBWA\ Hunt Lascaris	City Lodge Hotels	Bedtime Stories for Business People: Intern, HR & Boss
Interactive Mixed Media
Bronze	Clockwork	Aware.Org	Drunk Drivers Stay for Free

Emerging Digital Technologies & Channels

Virtual Reality (VR) & Augmented Reality (AR)
Award	Agency	Brand	Product / Title	Title
Silver	Accenture Song	Wesgro	Western Cape Exports	Made in the Cape Market
Bronze	VML South Africa & SlikourOnLife & Think Creative Africa	Vodacom	Vodacom Hearing Challenge
Artificial Intelligence
Gold	TBWA\ Hunt Lascaris	The Riky Rick Foundation	Stronger

Publishing

Publisher Sites (Mass Appeal)
Award	Agency	Brand	Product / Title	Title
Bronze	Media24	News24	News website
Custom Publishing (Niche Appeal)
Silver	Bizcommunity	Bizcommunity.com Website	The Niche Business Community
Social Media Content & Campaigns
Bronze	CRTcreate	Sea Harvest	Fish Friday	Everyone's Favourite Day
Bronze	Special Effects Media South Africa	The Masked Singer South Africa	Season 1 Launch
Data Strategy, Content & Campaigns
Bronze	Ogilvy South Africa	Cadbury South Africa	Cadbury Dairy Milk Chocolate	Cadbury GeneroCity Map
Video Content & Campaigns
Bronze	Media24	News24	DOCUMENTARY \| Silenced: Why Babita Deokaran was murdered
Audio Content, Podcast & Campaigns
Bronze	East Coast Radio	East Coast Radio	African Story Magic with Gcina Mhlophe: A Legacy Reborn with Sound
Publisher Brand-Building Campaigns
Bronze	Bizcommunity.com	BizTrends Content Feature	#BizTrends
Bronze	RAPT Creative	The Real Network Podcast	The Real Network Launch

Campaign

Digital Campaign Strategy
Award	Agency	Brand	Product / Title	Title
Bronze	Ogilvy South Africa	Volkswagen South Africa	Volkswagen Night School
Digital Integrated Campaign
Bronze	Ogilvy South Africa	Volkswagen South Africa	Volkswagen Night School
Mobile Campaign
Bronze	Accenture Song	Wesgro	Western Cape Exports	Made in the Cape Market
Silver	VML South Africa & SlikourOnLife & Think Creative Africa	Vodacom	Vodacom Hearing Challenge
Best Use of Data
Silver	Rainmaker Media	Standard Bank	Standard Bank Credit Card	Standard Bank's use of data clean room to drive credit card customer growth
Bronze	ShopriteX	Checkers Xtra Savings	Hyper Personalisation Engine
Gold	Honest Marketing	Heineken	Heineken Silver	Project Ironman
Silver	Ogilvy South Africa	SAB (AB InBev)	Castle Lite	Bad News Bingo
Integrated Mixed Media Campaign
Gold	TBWA\ Hunt Lascaris	The Riky Rick Foundation	Stronger
Bronze	Clockwork	Aware.Org	Drunk Drivers Stay for Free
Break Through on a Budget
Bronze	TBWA\ Hunt Lascaris	City Lodge Hotels	Reusable Ads
Bronze	Clockwork	Aware.Org	Drunk Drivers Stay for Free

Craft Awards

Eccellence in Craft: Marketing Copywriting
Award	Agency	Brand	Product / Title	Title
Silver	TBWA\ Hunt Lascaris	City Lodge Hotels	Reusable Ads
Silver	TBWA\ Hunt Lascaris	City Lodge Hotels	Bedtime Stories for Business People: HR, Boss & Intern
Bronze	Clockwork	Aware.Org	Drunk Drivers Stay for Free
Excellence in Craft: Interface Design
Silver	MakeReign	MakeReign	Digital Interface Company
Gold	MakeReign	V&A Waterfront	Joy From Africa
Excellence in Craft: Software, Coding & Tech Innovation
Gold	TBWA\ Hunt Lascaris	The Riky Rick Foundation	Stronger
Excellence in Craft: Strategy
Bronze	Accenture Song	Wesgro	Startlight Adventures in the Cape Karoo
Bronze	Clockwork	Aware.Org	Drunk Drivers Stay for Free
Silver	Ogilvy South Africa	Volkswagen South Africa	Volkswagen Night School
Excellence in Craft: UX
Bronze	INJOZI Technology Studio	Chicken Licken	Gwijo Formations
Silver	Bash	Bash Shopping Platform	Unifying an omni-shopping experience
Bronze	MakeReign	MakeReign	Digital Interface Company
Silver	MakeReign	V&A Waterfront	Joy From Africa
Excellence in Craft: Online Video / Moving Image
Bronze	Joe Public	Nedbank	Reality Check
Bronze	Spitfire Films	Chicken Licken	Love Me Tender Burger Meal	Baba Valentino
Silver	Ogilvy South Africa	Volkswagen South Africa	Volkswagen Commercial Vehicles	#VWDezemba 2.0
Silver	Halo Advertising	Capital Legacy	Wills and Estate Services	Final Say
Bronze	Halo Advertising	Capital Legacy	Where There's No Will
Excellence in Craft: Social Media Community Management
Silver	Accenture Song	Engen	Community Management
Excellence in Craft: Digital Media
Gold	VML South Africa & SlikourOnLife & Think Creative Africa	Vodacom	Vodacom Hearing Challenge
Bronze	Hearts & Science	KFC	Uncle Waffles Burger	KFC Uncle Waffles
Excellence in Craft: Use of Sound
Silver	TBWA\ Hunt Lascaris	The Riky Rick Foundation	Stronger
Silver	Joe Public	Chicken Licken	Gwijo Formations
Silver	VML South Africa & SlikourOnLife & Think Creative Africa	Vodacom	Vodacom Hearing Challenge
Silver	Promise	AfriSam	The Vluit Project
Excellence in Craft: Interactive Design
Silver	Accenture Song	Wesgro	Western Cape Exports	Made in the Cape Market
Bronze	Accenture Song	Game	Game GAME
Excellence in Craft: Digital Content Marketing
Bronze	Ogilvy South Africa	Volkswagen South Africa	Volkswagen Night School

Tables by Andre Rademan.

Danette Breitenbach

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.