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News

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 19 hours

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

2 days

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Social Media

The price of South African influence

Karabo Ledwaba 25 Nov 2024

Where have Adland's mavericks gone?

Digital

Where have Adland's mavericks gone?

Shaune Jordaan, Issued by Hoorah Digital 21 Nov 2024

Cassava Technologies CMO Ifeoma Jibunoh went from beers to broadband

Marketing

Cassava Technologies CMO Ifeoma Jibunoh went from beers to broadband

Lindsey Schutters 18 Nov 2024

South African Global Marketer Rush Bhana.

Podcasts

The decline of traditional media: How podcasts helped Trump secure victory

Rush Bhana 18 Nov 2024

Marketing

Dispatch from Pennsylvania: How marketing affects swing voters as US election looms

Dave Bussiere 28 Oct 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

PR & Communications

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

10 years of local excellence: A decade of true location targeting and 1st party data

Advertising

10 years of local excellence: A decade of true location targeting and 1st party data

Issued by Vicinity Media 21 Oct 2024

Advertising

Springbok legends, Kolisi, Etzebeth, Kolbe, and Mtawarira star in new humorous Engen TVC

1 Oct 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

PR & Communications

#Exclusive: Dustin Chick: Enough of the OMGs – it’s time to ask, ‘what now?’

Dustin Chick 18 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Research

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Issued by KLA 21 Aug 2024

Source: © 123rf Adam Hunter, head honcho at Hook, Line & Sinker looks at the future of PR in a changing world on World PR Day

PR & Communications

#WPRD2024: The future of public relations in a changing world

Adam Hunter 16 Jul 2024

Nicola Nel appointed global managing director of PROI Worldwide

PR & Communications

Nicola Nel appointed global managing director of PROI Worldwide

Danette Breitenbach 11 Jul 2024

Dentsu drives innovation in African financial services

Digital

Dentsu drives innovation in African financial services

Issued by Dentsu 9 Jul 2024

Davina Malan is a managing partner at Tribeca. Source: Supplied.

PR & Communications

A 20 year evolution in PR: The need to invest in training for staff

Davina Malan 8 Jul 2024

Vicinity Media: How we use DOOH in our retail solution

Retail

Vicinity Media: How we use DOOH in our retail solution

Sharné Daniels, Chanté Naidoo & Olav Westphal, Issued by Vicinity Media 5 Jul 2024

Artificial Intelligence

Meet the virtual influencers inspiring climate action

Maximilian Gerrath 2 Jul 2024

Source: UG Standard Metropolitan Republic Uganda at the 2023 Silverback Awards. Pictured centre is Josephine Muvumba, MD

Africa Month

#AfricaMonth: Josephine Muvumba, MD, Metropolitan Republic Uganda - Bringing Africa closer

Danette Breitenbach 31 May 2024

Ornico unveils financial services insights from 2023

Research

Ornico unveils financial services insights from 2023

Issued by Ornico 30 May 2024

Has radio found a new normal for the SA middle class?

Radio & Audio

Has radio found a new normal for the SA middle class?

Issued by BrandMapp 21 May 2024

6 tips to help scale up your small business

SMEs

6 tips to help scale up your small business

Grant Lapping 29 Apr 2024

Don't sleep on the untapped power of community radio

Radio & Audio

Don't sleep on the untapped power of community radio

Issued by Motherland OMNi 25 Apr 2024

Prof Bismark lauds Springboks as Newsmaker of the Year

Media

Prof Bismark lauds Springboks as Newsmaker of the Year

Issued by North-West University (NWU) 22 Apr 2024

Image supplied. Joe Hamman, director of Novus Group, outlines steps to choosing the correct media monitoring tools for your business or agency

Media

6 steps to choose the correct media monitoring tools

Joe Hamman 18 Apr 2024

The dynamic trends shaping Africa in 2024 and its impact on brands for the future

Marketing

The dynamic trends shaping Africa in 2024 and its impact on brands for the future

Roxanne Graber, Issued by Omnicom Media Group 16 Apr 2024

Media personalities, PH and Warras launch the Shady-iest (PH)odcast on the block

Podcasts

Media personalities, PH and Warras launch the Shady-iest (PH)odcast on the block

Issued by Rapt Agency 8 Mar 2024

Be part of this year's IAB South Africa Internet Advertising Revenue Report

Digital

Be part of this year's IAB South Africa Internet Advertising Revenue Report

Issued by IAB South Africa 1 Mar 2024

DUO selected 'Best Tech Focused PR & Digital Marketing Agency – Africa' at GBI Awards

Marketing

DUO selected 'Best Tech Focused PR & Digital Marketing Agency – Africa' at GBI Awards

Issued by DUO Marketing + Communications 29 Jan 2024

Absa and Cars.co.za join forces to deliver South Africa’s premier automotive industry awards

Events & Shows

Absa and Cars.co.za join forces to deliver South Africa’s premier automotive industry awards

Issued by OnPoint PR 26 Jan 2024

Image supplied. Cherylann Sawyer, managing partner at Ogilvy Digital, examines the pivotal micro, macro, and mega-trends shaping advertising

Advertising

#BizTrends2024: Cherylann Sawyer - Charting the future of advertising and technology

Cherylann Sawyer 9 Jan 2024

What What a successful Kasi campaign

Mobile

What What a successful Kasi campaign

Issued by Mobitainment 13 Dec 2023

Empowering brands with meaningful community connections

Digital

Empowering brands with meaningful community connections

Issued by Motherland OMNi 15 Nov 2023

The enduring charm of radio dramas in the digital age

Digital

The enduring charm of radio dramas in the digital age

Candy Dempers, Issued by MediaHeads 360 8 Nov 2023

Who said static can't be flexible?

OOH

Who said static can't be flexible?

Issued by Mamela Media 11 Oct 2023

Billboards give digital wings

OOH

Billboards give digital wings

Issued by Mamela Media 22 Sep 2023

Image supplied. Kgomotso Moalusi has been appointed Eclipse Communications’ managing partner: corporate to lead the agency’s corporate centre of excellence business unit as well as join its exco team

PR & Communications

Kgomotso Moalusi appointed Eclipse Communications' managing partner: corporate

11 Sep 2023

Image supplied. Thapelo Mmoloke, creative director at CBR Marketing examines some challenges that constrain creative teams in the modern ad agency environment

Advertising

Exclusive: Designing creative with the end in mind delivers bigger impact

Thapelo Mmoloke 22 Aug 2023

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response

Marketing

Agency Scope SA 2023/2024: A very good response

21 Aug 2023

Source: © 123rf The public relations sector evolved, and so the role of PR professionals has undergone a profound transformation

PR & Communications

Magna Carta PR experts view the future of PR

7 Aug 2023

Source: © 123rf The latest Maps shows consumer behaviour shifts in shopping

Research

Maps shows changes in consumer behaviour, shopping patterns and media consumption

4 Aug 2023

Image supplied. Health workers conduct Hepatitis test during the celebration of World Hepatitis Day at Remera health centre

PR & Communications

#WPRD2023: Rwanda harnesses PR in the fight against NCD

17 Jul 2023