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GenAI in marketing: Fear or FOMO?

Artificial Intelligence

GenAI in marketing: Fear or FOMO?

Issued by Kantar 30 Jan 2025

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Chilliengine triumphs at the 2024 Assegai Awards

Direct Marketing

Chilliengine triumphs at the 2024 Assegai Awards

Issued by Chilliengine 20 Nov 2024

Ambush marketing will play a significant role in Black Friday sales. Don't be caught out

Marketing

Ambush marketing will play a significant role in Black Friday sales. Don't be caught out

Issued by Bullion PR & Communication 20 Nov 2024

Fandom is dead, welcome to Fancom

Marketing

Fandom is dead, welcome to Fancom

Struan Campbell, Issued by Levergy 15 Nov 2024

Top 5 reasons brands should embrace till slip competitions with SmartSlip

Digital

Top 5 reasons brands should embrace till slip competitions with SmartSlip

Issued by Techsys Digital 7 Nov 2024

Rihanna was interviewed by kid influencer. Source: Puma

Promotions & Activations

How kid influencers stole the show at Rihanna’s Fenty x Puma launch

Karabo Ledwaba 29 Oct 2024

Agribusiness

Boosting South Africa’s agribusiness: Practical strategies for growth and success

Phumla Mavundla 26 Sep 2024

Marketing

News producers, PR and marketers collaboration for societal impact

Amanda Chikara 22 Jul 2024

A marketer’s guide to creating clarity in chaos

Marketing

A marketer’s guide to creating clarity in chaos

Nomonde Keswa, Issued by Delta Victor Bravo 17 Jul 2024

Day one of Cannes Lions has seen a record number of creatives. Seen here is musician John Legend and his model wife Chrissy Teigen. Source: Carl Willoughby.

Cannes Lions

#Cannes2024: Creative Circle at Cannes - a vibrant return with a record attendance

Carl Willoughby 18 Jun 2024

eQ Acceleration empowers businesses and startups - The importance of establishing an online presence

How To Start Up

eQ Acceleration empowers businesses and startups - The importance of establishing an online presence

Issued by eQvest 18 Jun 2024

B2Breakthrough: Leveraging influencers in unconventional marketing spaces

Marketing

B2Breakthrough: Leveraging influencers in unconventional marketing spaces

Caroline Hillary, Issued by DarkMatter 13 Jun 2024

Marketing

Motherland OMNi and Matriarch partner for powerful brand experiences

Issued by Motherland OMNi 30 Apr 2024

Marketing

From mention to movement: The influencer marketing evolution

30 Apr 2024

Navigating the future of customer loyalty

CRM

Navigating the future of customer loyalty

Nolan Daniel 15 Apr 2024

Image supplied. Formula-E's latest all-electric GEN-3 model generated in WPP Open using Google's Gemini 1.5 Pro

Digital

WPP and Google Cloud collaboration a step-change in marketing efficiency and effectiveness

9 Apr 2024

Research

20 key trends from VML's Tomorrow’s Commerce report

28 Mar 2024

The Rand Show draws in some of South Africa's biggest brands!

Events

The Rand Show draws in some of South Africa's biggest brands!

Issued by Rand Show 19 Mar 2024

Marketing

Influencer marketing: The key to resilience in uncertain economic times

Albert Makoeng 28 Feb 2024

ICONAF elevates creativity as platinum sponsor for Assegai Awards 2024

Direct Marketing

ICONAF elevates creativity as platinum sponsor for Assegai Awards 2024

Issued by DMASA 16 Feb 2024

Branding

Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy

Issued by Tradeway 14 Feb 2024

Human8 appoints Amy Perifanos as new global CPO

Research

Human8 appoints Amy Perifanos as new global CPO

Issued by Human8 31 Jan 2024

Transcending parasocial relationships with OMNi-Engage

Marketing

Transcending parasocial relationships with OMNi-Engage

Issued by Motherland OMNi 15 Jan 2024

Source: © 123rf Pierre Cassuto, head of IAB South Africa influencer marketing committee and chief marketing officer at Humanz embraces the power of influencer marketing

Social Media

More than just another #trend: Influencer marketing

Pierre Cassuto 14 Dec 2023

Digital

Take your brand beyond reality with AR

Issued by Hyphen Creatives 2 Nov 2023

Source: © Rugby Dump That moment when Madiba donned the Springbok jersey at the 1995 Rugby World Cup final has been lauded as a masterclass for leaders says Parusha Partab, head of the IAB Africa Transformation (DEI) Council

Branding

Remember when we were leaders: How brands can shape nations and drive progress

Parusha Partab 30 Oct 2023

Why should I even bother writing reviews?

Marketing

Why should I even bother writing reviews?

Issued by Hellopeter 12 Oct 2023

Koo Govender is the chairperson of the Promax Awards. Source: Supplied.

Marketing

Staying agile in marketing: A Q&A with Promax Africa chairperson Koo Govender

29 Aug 2023

Here's how to effectively build your online presence as a small business

Marketing & Media

Here's how to effectively build your online presence as a small business

Ben Bierman, Issued by Business Partners Limited 18 Aug 2023

Source: Bankless Semona Pillay of UJ gives four ways to managing privacy and risk in the metaverse

Marketing

4 ways to managing privacy and risk when marketing in the metaverse

Semona Pillay 16 Aug 2023

Image supplied. Mushambi Mutuma examones how technology is transforming marketing strategies for a digital future

IAB Bookmarks Awards

Embedding tech into creativity: transforming marketing strategies for a digital future

Mushambi Mutuma 31 Jul 2023

Source: © 123rf Shop! South Africa and the Institute of Marketing Management (IMM) have formed a partnership

Retail Services

Shop! South Africa and the Institute of Marketing Management join forces

27 Jul 2023

Source: © TikTok TikTok communities, such as BookTok with over has over 1.5 billion video views, offer brands the opportunity to reach consumers

Social Media

TikTok communities: Aligning with authentic connections in the digital space

Danette Breitenbach 10 Jul 2023

Wesgro launches new Roblox game to inspire young travellers and families

Tourism

Wesgro launches new Roblox game to inspire young travellers and families

29 Jun 2023

Hoorah empowers brands with internal creative and data capabilities

Digital

Hoorah empowers brands with internal creative and data capabilities

Issued by Hoorah Digital 15 Jun 2023

Hellopeter: It's not the complaints platform you think it is

Advertising

Hellopeter: It's not the complaints platform you think it is

Issued by Hellopeter 5 May 2023

Source © Joephoto The first Outstanding Shopper Marketing Awards (OSMA) have been launched by Shop! South Africa

Retail Marketing

SA's first shopper marketing awards launch

2 May 2023

Top 10 digital myths you should stop believing in 2023

Social Media

Top 10 digital myths you should stop believing in 2023

Katherine McInnes, Issued by Meltwater 30 Mar 2023

Source © Desola Lanre Ologu

Marketing

Digital marketing: A shift in media strategy

Pieter Groenewald 13 Mar 2023

Building the Ultimate HR Tech Stack - part 3

HR Tools & Software

Building the Ultimate HR Tech Stack - part 3

Elmen Lamprecht 21 Feb 2023

Source © everythingpossible By using messaging platforms and chatbots, businesses can build stronger relationships, improve customer satisfaction and increase engagement

CRM, CX, UX

5 benefits of conversational marketing

Joseph Neusu 3 Feb 2023

Source: Supplied. Stephanie Aboujaoude, senior area director of marketing and communications Middle East & Africa at Radisson Hotel group.

Hospitality

People, technology, content: The three tenets of hospitality marketing in 2023

6 Dec 2022

Small tourism players face stumbling blocks. How to overcome them

Tourism

Small tourism players face stumbling blocks. How to overcome them

14 Nov 2022