Sports branding | Bizcommunity

News

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Sponsorship

Premium sports events make brands work harder for fans attention

26 Jul 2024

Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng

Branding

Under Armour, challenger brand, shows up, launches icon brand house in Sandton City

Danette Breitenbach 29 Apr 2024

Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI

Sponsorship

2024 Super Bowl delivers record-breaking ROI for sponsor brands

19 Feb 2024

Source © Sports Industry Awards Sport in South Africa remains “serious business says the Nielsen Sports South Africa’s 2022 SA Sports Landscape report

Sponsorship

The serious business of sport in South Africa

1 Jun 2023

#OrchidsandOnions: The solution with sports branding

#OrchidsandOnions

#OrchidsandOnions: The solution with sports branding

Brendan Seery 8 Aug 2022

Social Media

$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

Image credit: Jeffrey F Lin on Unsplash.

Social Media

How social media activity is fuelling future global women's sports investment

11 Nov 2019

E-sports: The biggest thing you have never heard of

Digital

E-sports: The biggest thing you have never heard of

Danette Breitenbach 11 Oct 2016

BizTakeouts

[Biz Takeouts Podcast] 15: SA's brand history, branding during RWC, Deon du Plessis tributes

19 Sep 2011

OOH

Sports branding that guarantees maximum brand exposure

Issued by Scan Display 7 Oct 2009

Sports branding: specialist skills ensure commercial alignment

Branding

Sports branding: specialist skills ensure commercial alignment

S'bu Manqele 4 Nov 2008

Paul Zacks new Global Brands SA GM

2010 FIFA World Cup

Paul Zacks new Global Brands SA GM

28 Jan 2008

Branding

Winning rules in sports branding

Richard Clarke 30 Jul 2002