Measurement | Bizcommunity

Measurement | Bizcommunity

News

Source: © Sitges Luxury Rentals Scopen has completed the 24th edition of Agency Scope in Spain. It found that Barcelona's agencies have longer relationships than other cities in the country

Marketing

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

2 days

Doubling down on creativity and impact: Eskimi revamps its services for South African advertisers

Media

Doubling down on creativity and impact: Eskimi revamps its services for South African advertisers

Issued by Eskimi 17 Feb 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Havas Media Network launches data and technology practice in Africa

Media

Havas Media Network launches data and technology practice in Africa

Issued by Havas Johannesburg 12 Feb 2025

Branding

Key branding insights from the WEF, Davos 2025

10 Feb 2025

(Image supplied)

PR & Communications

3 pillars of success for today’s communication specialists

Wilmarie Brits 7 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Social Media

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Kelly Kaimowitz 3 Feb 2025

UP and UNV partner to develop the first-ever global volunteer index

Higher Education

UP and UNV partner to develop the first-ever global volunteer index

Issued by University of Pretoria 31 Jan 2025

Remuneration & Payroll

AI in remuneration and payroll - don't fall for FOMO

29 Jan 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

Source: © CIPESA TThe African Academy of AI and the MMA have announced a strategic partnership to champion AI-first solutions in marketing across Africa

Artificial Intelligence

African Academy of AI & MMA partnership champions AI-first solutions in marketing across Africa

29 Jan 2025

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

CRM, CX, UX

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Judith Mugeni says success in 2025 will mean harnessing the power of sponsorship in a futuristic environment by returning to fundamental principles (Image supplied)

Marketing

#BizTrends2025: Judith Mugeni - Back to the future, sponsorship in 2025

Judith Mugeni 24 Jan 2025

From speed to smiles: Redefining CX in telecoms

CRM, CX, UX

From speed to smiles: Redefining CX in telecoms

Issued by Ask Afrika 23 Jan 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Marketing

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Reana Rossouw, owner and founder of Next Generation Consultants

NGO, NPO & Social Enterprise

Is your NPO working sustainably? Why NPOs need to integrate ESG practices

Reana Rossouw 17 Jan 2025

#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

Marketing

#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

Ged Nooy 17 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Feryal Domingo, acting executive director, Inyathelo

Trends

#BizTrends2025: New challenges, new opportunities for nonprofits

Feryal Domingo 13 Jan 2025

TenacityPR introduces media buying services

PR & Communications

TenacityPR introduces media buying services

Issued by TenacityPR 7 Jan 2025

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

Artificial Intelligence

AI to transform advertising in fundamental shift in digital marketing in 2025

3 Jan 2025

eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

Media

eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

18 Dec 2024

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 17 Dec 2024

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

(Images supplied. Artwork: Lesley Svenson, Bizcommunity)

PR & Communications

Razor's Kalay Maistry and NTT Data's Marian Scala named in Provoke Media’s Innovator 25 EMEA

Danette Breitenbach 12 Dec 2024

Beyond funding, here’s what the social sector needs right now

Inclusion, Empowerment & Social Justice

Beyond funding, here’s what the social sector needs right now

Issued by Next Generation 12 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Source: Supplied. Jonathan Sinden, chief operations officer at Liberty Two Degrees.

Trends

#BizTrends2025: How collaboration between retailers and landlords is shaping customers’ experiences

Jonathan Sinden 14 Jan 2025

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Ornico launches the 2024 PR Measurement Landscape Report: Empowering data-driven PR practices

PR & Communications

Ornico launches the 2024 PR Measurement Landscape Report: Empowering data-driven PR practices

Issued by Ornico 4 Dec 2024

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Join us for 2024’s last IAB SA Actionable Insights episode

Advertising

Join us for 2024’s last IAB SA Actionable Insights episode

Issued by IAB South Africa 27 Nov 2024

Festival of Ideas 2024: A decade of empowering social entrepreneurs in a bold new format

Social Entrepreneurship

Festival of Ideas 2024: A decade of empowering social entrepreneurs in a bold new format

Issued by Gordon Institute of Business Science 27 Nov 2024

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

Advertising

How Netflix reached 70 million active users with its ad-supported model

21 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Mastering marketing basics for medium to large businesses

Marketing

Mastering marketing basics for medium to large businesses

Issued by Hoorah Digital 20 Nov 2024

Injini, Mastercard Foundation launch 2025 EdTech Fellowship

Skills Training

Injini, Mastercard Foundation launch 2025 EdTech Fellowship

19 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

Bridging the gap between innovation and authenticity

Digital

Bridging the gap between innovation and authenticity

Kalyn Fagan, Issued by Motherland OMNi 12 Nov 2024

Harnessing the power of SEO: Revitalise your newsroom for increased media attention

Digital

Harnessing the power of SEO: Revitalise your newsroom for increased media attention

Sasha Kupritz, Issued by TenacityPR 8 Nov 2024

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black Friday

Marketing

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black Friday

Issued by NielsenIQ 8 Nov 2024

Source: © 123rf Scopen’s Sustainability Study in Latin America has found that a focus of communication practices in the region is to promote equality

Marketing

Part 2: Scopen 4th Latam Sustainability Study: Communications promote gender equality

1 Nov 2024