Marketing strategies | Bizcommunity

Marketing strategies | Bizcommunity

News

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 3 days

#BizTrends2025: 7 trends for retailers to '2020-thrive'

Trends

#BizTrends2025: 7 trends for retailers to '2020-thrive'

Evan-Lee Courie 2 days

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Social Media

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Kelly Kaimowitz 3 Feb 2025

DEI

The 'woke-ism' debate in brand communications: Navigating inclusivity in a polarised world

Issued by Brandfundi 30 Jan 2025

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

Digital

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

Mathabo Sekhonyana 30 Jan 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Marketing

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Issued by Actorvate Influencer Marketing 29 Jan 2025

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

CRM, CX, UX

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025

CIFFT, UN Tourism sign MoU to promote sustainable tourism advertising

Tourism

CIFFT, UN Tourism sign MoU to promote sustainable tourism advertising

24 Jan 2025

Trends for South African SMEs in 2025: Unlocking a new era for growth and innovation

SMEs

Trends for South African SMEs in 2025: Unlocking a new era for growth and innovation

Janice Johnston, Issued by Edge Growth 24 Jan 2025

Judith Mugeni says success in 2025 will mean harnessing the power of sponsorship in a futuristic environment by returning to fundamental principles (Image supplied)

Marketing

#BizTrends2025: Judith Mugeni - Back to the future, sponsorship in 2025

Judith Mugeni 24 Jan 2025

Tourism

Lisa Nel joins City Sightseeing South Africa as marketing and brand manager

16 Jan 2025

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Marketing

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Jessica Jacobs 14 Jan 2025

#BizTrends2025: Old Mutual FOR SME - Global outlook relevant to the local South African economy

Trends

#BizTrends2025: Old Mutual FOR SME - Global outlook relevant to the local South African economy

Nobesuthu Ndlovu, Issued by Old Mutual SMEgo 13 Jan 2025

6 key trends shaping digital marketing in SA in 2025

Marketing

6 key trends shaping digital marketing in SA in 2025

Issued by TDMC 8 Jan 2025

5FM appoints Busisiwe Phakathi marketing manager to push 2025 off the charts

Radio & Audio

5FM appoints Busisiwe Phakathi marketing manager to push 2025 off the charts

8 Jan 2025

Source: © 123rf Amanda Chikara, marketing specialist, FamilySearch – Southern Africa says the changes we’re witnessing are not mere trends but foundational shifts that will define the future of marketing

Marketing

Marketers be warned: Adapt or become obsolete

Amanda Chikara 30 Dec 2024

Human8 unveils 2025 'What Matters' trend report

Trends

Human8 unveils 2025 'What Matters' trend report

Issued by Human8 18 Dec 2024

How and when to conduct a thorough competitor analysis

SMEs

How and when to conduct a thorough competitor analysis

Gugu Mjadu, Issued by Business Partners Limited 17 Dec 2024

Off peak season: 10 personal growth books for small business owners

SMEs

Off peak season: 10 personal growth books for small business owners

Issued by Domains.co.za 13 Dec 2024

Retail

From local is lekker to hyper-localisation: Township consumer trends to watch this festive season

Mongezi Mtati 12 Dec 2024

Nadine Mather, partner, and Chloë Loubser, knowledge and learning lawyer: employment and data protection, Bowmans examine the new Guidance Note on Direct Marketing

Direct Marketing

What you need to know about the new direct marketing guidance note

Nadine Mather and Chloë Loubser 11 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

E-commerce: the game changer driving business growth in SA

E-commerce

E-commerce: the game changer driving business growth in SA

Mandisa Guliwe 10 Dec 2024

PayJustNow’s Black Friday sales double

Sales

PayJustNow’s Black Friday sales double

10 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Unlocking the future of retail with geospatial data

Research

Unlocking the future of retail with geospatial data

Craig Schwabe 26 Nov 2024

Retailers

PR company The Bread teams up with Ocean Basket

21 Nov 2024

Woodlands introduces a new range of First Choice Double Cream Dairy Snacks

FMCG

Woodlands introduces a new range of First Choice Double Cream Dairy Snacks

20 Nov 2024

Advertising

Bravado uses AI to supercharge Nedbank’s brand

Bongani Chinkanda, Issued by Brave Group 19 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

How till slip competitions help build brands

Digital

How till slip competitions help build brands

Issued by Techsys Digital 18 Nov 2024

How retailers can navigate the prolonged Black Friday shopping season

Sales

How retailers can navigate the prolonged Black Friday shopping season

14 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Top 5 reasons brands should embrace till slip competitions with SmartSlip

Digital

Top 5 reasons brands should embrace till slip competitions with SmartSlip

Issued by Techsys Digital 7 Nov 2024

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Marketing & Media

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Issued by Cadek Media 7 Nov 2024

Optimising business operations through data analytics

FMCG

Optimising business operations through data analytics

Mogomotsi Romeo Segwati, Issued by MACmobile 6 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Trick or treat? Halloween spending set to decline this year

Retail

Trick or treat? Halloween spending set to decline this year

24 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Why 2024 Matriculants should consider careers in the digital revolution

Higher Education

Why 2024 Matriculants should consider careers in the digital revolution

Asif Hassam 22 Oct 2024

Swipe right. Full transparency, no filter

Marketing

Swipe right. Full transparency, no filter

Issued by Correlate 11 Oct 2024

7 types of consumers all business should to get to know

Retail

7 types of consumers all business should to get to know

11 Oct 2024

Image source: Jakub Jirsak –

IP Law

The vital role of trade mark attorneys in building and protecting your brand

Alicia van der Walt and Tshireletso Tlholoe 10 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

Precision boost: Mastering search marketing on Google and Bing

Marketing

Precision boost: Mastering search marketing on Google and Bing

Samantha Qeja, Issued by Dentsu 9 Oct 2024

AI with the human touch in calls to action

Marketing

AI with the human touch in calls to action

Issued by Helm 3 Oct 2024