Marketing strategies | Bizcommunity

News

Retailers

PR company The Bread teams up with Ocean Basket

2 days

Woodlands introduces a new range of First Choice Double Cream Dairy Snacks

FMCG

Woodlands introduces a new range of First Choice Double Cream Dairy Snacks

3 days

Advertising

Bravado uses AI to supercharge Nedbank’s brand

Bongani Chinkanda, Issued by Brave Group 19 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

How till slip competitions help build brands

Digital

How till slip competitions help build brands

Issued by Techsys Digital 18 Nov 2024

How retailers can navigate the prolonged Black Friday shopping season

Sales

How retailers can navigate the prolonged Black Friday shopping season

14 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Top 5 reasons brands should embrace till slip competitions with SmartSlip

Digital

Top 5 reasons brands should embrace till slip competitions with SmartSlip

Issued by Techsys Digital 7 Nov 2024

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Marketing & Media

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Issued by Cadek Media 7 Nov 2024

Optimising business operations through data analytics

FMCG

Optimising business operations through data analytics

Mogomotsi Romeo Segwati, Issued by MACmobile 6 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Trick or treat? Halloween spending set to decline this year

Retail

Trick or treat? Halloween spending set to decline this year

24 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Why 2024 Matriculants should consider careers in the digital revolution

Higher Education

Why 2024 Matriculants should consider careers in the digital revolution

Asif Hassam 22 Oct 2024

Swipe right. Full transparency, no filter

Marketing

Swipe right. Full transparency, no filter

Issued by Correlate 11 Oct 2024

7 types of consumers all business should to get to know

Retail

7 types of consumers all business should to get to know

11 Oct 2024

Image source: Jakub Jirsak –

IP Law

The vital role of trade mark attorneys in building and protecting your brand

Alicia van der Walt and Tshireletso Tlholoe 10 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

Precision boost: Mastering search marketing on Google and Bing

Marketing

Precision boost: Mastering search marketing on Google and Bing

Samantha Qeja, Issued by Dentsu 9 Oct 2024

AI with the human touch in calls to action

Marketing

AI with the human touch in calls to action

Issued by Helm 3 Oct 2024

See beyond the competition: Analyse, understand and compete

Digital

See beyond the competition: Analyse, understand and compete

Issued by Location Bank 30 Sep 2024

Gary Corin, chairperson of the Association of African Exhibition Organisers, gives innovative marketing strategies to increase your ROI on their exhibitions (Image supplied)

Exhibitions

Maximising lead generation at live events: Don’t leave money on the table, says AAXO chair Gary Corin

30 Sep 2024

Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard

Marketing

Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard

Issued by Irvine Partners 26 Sep 2024

Agribusiness

Boosting South Africa’s agribusiness: Practical strategies for growth and success

Phumla Mavundla 26 Sep 2024

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Marketing

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Issued by MakeReign 17 Sep 2024

Marketing

NIQ South Africa to spotlight creativity and brand storytelling at Marketing Café

Issued by NielsenIQ 17 Sep 2024

Advertising

Starting 2025, no junk food ads before 9pm in the UK

13 Sep 2024

Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing

Social Media

Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing

Issued by Association for Communication and Advertising 10 Sep 2024

ESG

MTN and Green Riders join forces to boost eco-friendly delivery in Western Cape

9 Sep 2024

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

Marketing

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

9 Sep 2024

A new chapter of leadership begins at Aware.org

FMCG

A new chapter of leadership begins at Aware.org

Issued by Aware.org 11 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Source: Supplied. Marijke Coetzee, Vukile’s director of marketing and communications.

Property

How Vukile Property Fund attracts 220 million annual shopper visits

4 Sep 2024

Master simple, efficient B2B marketing methods with Darkmatter’s free downloadable white paper

Marketing

Master simple, efficient B2B marketing methods with Darkmatter’s free downloadable white paper

Issued by DarkMatter 30 Aug 2024

Innovative opportunity for aspiring marketers to showcase their skills

Events & Conferencing

Innovative opportunity for aspiring marketers to showcase their skills

Issued by IMC Conference 30 Aug 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Western Cape tech SMEs urged to apply for Innovator Trust ED Incubation Programme

SMEs

Western Cape tech SMEs urged to apply for Innovator Trust ED Incubation Programme

Issued by The Innovator Trust 27 Aug 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

Marketing

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Research

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Issued by KLA 21 Aug 2024

Marketing

AMC to host Annual Marketing Conference in Mombasa

21 Aug 2024

Banking and brews: South Africa's top brands navigate economic challenges

Branding

Banking and brews: South Africa's top brands navigate economic challenges

Issued by Kantar 20 Aug 2024

Source: Supplied. Wesley Cowan of Galetti Corporate Real Estate.

Industrial & Logistics Property

Why more industrial property sellers are embracing auction as a preferred sales method

21 Aug 2024

What are the best career paths in marketing?

Marketing

What are the best career paths in marketing?

Issued by MO Agency 14 Aug 2024

Primedia Sport leads with new masterclass featuring Harvard's Professor Anita Elberse

Events & Conferencing

Primedia Sport leads with new masterclass featuring Harvard's Professor Anita Elberse

Issued by Primedia Broadcasting 13 Aug 2024

What are the top marketing automation options in South Africa?

Marketing

What are the top marketing automation options in South Africa?

Issued by MO Agency 13 Aug 2024

Women's Month

#WomensMonth: Vivian Ngalo - head of marketing at Glacier by Sanlam brings a fresh perspective

Karabo Ledwaba 28 Aug 2024

How to select the right digital marketing agency for your business: A complete guide

Digital

How to select the right digital marketing agency for your business: A complete guide

Issued by MO Agency 12 Aug 2024

Breaking new ground: Arise Media launches as SA’s premier female-led digital marketing business

Women's Month

Breaking new ground: Arise Media launches as SA’s premier female-led digital marketing business

Issued by Arise Media 8 Aug 2024