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News

Branding

3 questions to identify your brand’s strategic priorities for 2025

Cynthia Vega and Piers Lindsay-Taylor, Issued by Kantar 5 Dec 2024

University of Johannesburg students win big at Assegai Awards 2024 with powerful GBV campaign

Marketing

University of Johannesburg students win big at Assegai Awards 2024 with powerful GBV campaign

Issued by DMASA 25 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © 123rf Financial Narrative has launched the Financial Narrative Independent Agency Network, a new global network of independent marketing and communications consultancies

PR & Communications

Financial Narrative launches specialist financial services communications consultancy

12 Nov 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024

What keeps CMOs up at night?

Podcasts

What keeps CMOs up at night?

Issued by Dentsu 8 Oct 2024

Marketing

Warc 2024 Report: 3 key strategies marketing leaders need to know in 2024

1 Oct 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

Marketing

NIQ South Africa to spotlight creativity and brand storytelling at Marketing Café

Issued by NielsenIQ 17 Sep 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Effie joins Ascential’s Lions Division to amplify marketing and creative industries

Marketing

Effie joins Ascential’s Lions Division to amplify marketing and creative industries

Issued by Association for Communication and Advertising 13 Aug 2024

Register for the CMO Summit, free tickets available to Biz readers

Events & Conferencing

Register for the CMO Summit, free tickets available to Biz readers

Issued by Bizcommunity.com 13 Aug 2024

Jaco Lintvelt says it's time to clear up the digital clutter. Source: Supplied.

Digital

Clearing the digital clutter: The importance of simplicity in marketing

Jaco Lintvelt 30 Jul 2024

(Image supplied) Off the back of Youth Month, the IAB South Africa Bookmark Awards has launched its Learner Jury Initiative

IAB Bookmarks Awards

IAB SA Bookmark Awards launches Learner Jury initiative

17 Jul 2024

Unlocking the power of everyday content

IMC Conference

Unlocking the power of everyday content

Issued by IMC Conference 2 Jul 2024

Marketing

Salesforce report: 85% of South African marketers use AI

28 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

5 international speakers on world-class marketing conference agenda

Events & Conferencing

5 international speakers on world-class marketing conference agenda

Issued by IMC Conference 15 May 2024

You are invited to the Yext Summit, the premier digital marketing event of the year!

Events & Conferencing

You are invited to the Yext Summit, the premier digital marketing event of the year!

Issued by Sauce Advertising 14 Feb 2024

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Marketing

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Roan Mackintosh 1 Feb 2024

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Cannes Lions

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Danette Breitenbach 24 Jan 2024

Source: WEF Sam Altman, CEO of OpenAI; Marc Benioff, chair and CEO of Salesforce; Albert Bourla, CEO of Pfizer; Jeremy Hunt, chancellor of the Exchequer of the UK; Julie Sweet, chair and CEO of Accenture; and CNN host Fareed Zakaria speak about technological advances on 18 January

PR & Communications

Davos: 4 themes for PR and communication practitioners for 2024

24 Jan 2024

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Marketing

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Kirsty Bisset 22 Jan 2024

Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country

Marketing

CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

12 Dec 2023

Unwrapping retail success this festive season

Sales

Unwrapping retail success this festive season

Mike Smollan 15 Nov 2023

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

Marketing

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

31 Oct 2023

Exploring the intersection of technology and marketing effectiveness at upcoming Effie SA dialogue

Advertising

Exploring the intersection of technology and marketing effectiveness at upcoming Effie SA dialogue

Issued by Association for Communication and Advertising 22 Sep 2023

Source: © 123rf A new report by the CMO Council finds only 10% of CMOs strongly believe their marketing investments position them ahead of the competition

Research

10% of CMOs believe their marketing investments position them ahead of the competition

19 Sep 2023

Andisa Ntsubane is Vodacom's CMO. Source: Supplied.

IMC Conference

#NedbankIMC2023: How Vodacom navigates the CMO-CEO relationship

Karabo Ledwaba 18 Sep 2023

36 Footprint Awards cement Liberty Two Degrees as retail marketing leaders

Retail Marketing

36 Footprint Awards cement Liberty Two Degrees as retail marketing leaders

Issued by Liberty Two Degrees 8 Sep 2023

The jury includes 10 top CMOs. Source: Supplied.

The One Club for Creativity

Top CMOs selected for The One Show 2023 CMO Pencil jury

17 Aug 2023

Twitter and Elon Musk fare the worst on PRovoke Media's Influence 100 list

PR & Communications

Twitter and Elon Musk fare the worst on PRovoke Media's Influence 100 list

17 Jul 2023

Effie South Africa sparks dialogue on maximising marketing value through effective procurement

Advertising

Effie South Africa sparks dialogue on maximising marketing value through effective procurement

Issued by Association for Communication and Advertising 7 Jul 2023

Research

Warc, Lions and ANA release white paper on culture

21 Jun 2023

IMC teams with global CMO Council to further marketing prowess and performance in Africa

Marketing & Media

IMC teams with global CMO Council to further marketing prowess and performance in Africa

Issued by IMC Conference 6 Jun 2023

IAS Agency Credentials Award 2023 beefs up agency opportunities to shine

Marketing

IAS Agency Credentials Award 2023 beefs up agency opportunities to shine

Issued by DMASA 22 May 2023

Effie South Africa hosts dialogue on Creative and Effective Marketing with leading industry experts

Events & Conferencing

Effie South Africa hosts dialogue on Creative and Effective Marketing with leading industry experts

Issued by Association for Communication and Advertising 18 May 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

Research

Data and analytics important to protect budgets and prove ROI

19 May 2023

Source © Nopporn Suntornpasert New Research has found that 70% of CMOs are not very confident in current sales & marketing models

Research

70% of CMOs not very confident in current sales & marketing models

19 Apr 2023

Source © What 3 Words Lions will support more than 130 underrepresented members of the creative community and emerging talent with access to Cannes Lion

Cannes Lions

Inaugural Lions Scholarship to support more than 130 underrepresented young people

28 Feb 2023

Digital

The year machines got smart and digital marketing came out on top

Roan Mackintosh 15 Feb 2023

Image supplied. Sophie Devonshire, CEO, The Marketing Society, says Warc is such a valuable resource for marketing professionals who want to stay ahead

Marketing

New knowledge partnership between Warc and The Marketing Society

31 Jan 2023

Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important

Marketing

2 out of 3 marketers lack confidence in media marketing and advertising strategy

11 Jan 2023

Source © Everything Possible 71% of consumers feel more strongly about the hybrid experience that blends physical and digital interaction with companies

CRM, CX, UX

Current CX strategies for winning and retaining customers fall short

22 Dec 2022

Research

Warc releases The Marketer's Toolkit 2023: Future of Digital Commerce

15 Dec 2022

Marketing

5 tips to move the marketing needle on a tighter budget

Niamh NicLiam 22 Nov 2022

Marketing

Warc releases Marketer's Toolkit 2023: Global Trends Report

10 Nov 2022

Marketing

Data key to reaching customers during tough economic times

Zuko Mdwaba 8 Nov 2022